psb academy diploma in media and communication

Last Updated on July 29, 2023

Mass communication is increasingly playing an influential role in modern society. The Diploma in Media and Communications is a comprehensive mass communication course designed to equip students with theoretical and practical knowledge in media and communications. It is an interdisciplinary course of study where students will examine and analyze various forms of mass media and gain useful skills in this continuously evolving media field. The course opens doors to a spectrum of careers from advertising and broadcasting to public relations and publishing. It offers students media production skills needed to work in the radio and television production field. Students will also gain understanding other fields such as management, marketing, and business ethics.

At the end of this program, students will be able to:

• Provide students with the theoretical and practical knowledge of mass communication
• Develop effective written and speech communication skills to communicate ideas clearly and concisely
• Provide students with the opportunity to collect, present and analyse data in the area of media and communications
• Equip students with journalism skills including information gathering, news writing, and interviewing
• Provide the theoretical and practical knowledge of business namely management, ethical decision making and marketing communications
• Develop media production skills to be employable in production-related industries
• Enhance the creativity, critical thinking skills, and global consciousness of students
• Provide students the opportunity to work effectively in teams     

 Programme Structure

This programme consists of 8 modules, amounting to a total of 240 contact hours for the full-time pathway.                            Assessment And Examination

At the commencement of each module, students will be provided the assessment mode and weightings for the module. Most modules have several points of assessment, which may include assignments, tests, projects and final examinations.

Programme Outline

Core Modules

Mass Communications
Written and Speech Communication
Principles of Journalism
Management
Elective Path 1
Sound and Radio Production
Television and Film Production
Elective Path 2
Radio News Writing
Television News Writing
 
Marketing Communications
Business Ethics

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psb academy diploma in media and communication

Eligibility

Admission Requirements

The minimum entry requirements are:

• 2 GCE ‘A’ Levels; OR
• PSB Certificate in Business Management; OR
• Mature candidates (≥30 years old with 8 years work experience); OR 
• Candidates with other qualifications will be considered as case-by-case basis.

English Requirements:

• GCE ‘O’ Level English (Grade 1 to 6)
• PSB Academy’s Certificate in English Proficiency programme;
• An equivalent English language qualification

What do media and communication degrees cover?

Study media and communication and you will face the challenge of keeping pace with the latest trends, technologies and debates. Media and communication degrees aim to prepare students for work in media-related industries, and train them to critically analyze the ways in which the media reflects, represents and influences the world.

Media studies courses may vary significantly in their content and approach to the subject, but most offer a combination of practical preparation for various media careers, alongside opportunities to analyze media representations from different perspectives – including moral, political and historical. For instance, as well as gaining practical skills such as film production or copy-writing, students may also have the opportunity to explore issues such as media representations of gender or race, or of a particular culture or political conflict.

The slightly broader field of communication studies extends beyond areas typically considered within the “media” domain, to explore human communications in all kinds of environments and contexts. This includes not only careers in media such as journalism, marketing and entertainment, but also business and management, education, politics, international relations, law and more.

Entry requirements for media and communication degrees

Most media and communication degrees accept applicants from a variety of different academic backgrounds. You will, however, be required to demonstrate good grades at your previous study level, alongside a passion for media and communication. You may be asked to attend an interview (in person or via phone/Skype) and to submit an application essay, explaining your motivations, any relevant skills and experience, and your ambitions for the future. You’ll also need to be proficient in the language of tuition, which may mean submitting results of a relevant language test.

Course structure and assessment methods

Courses in media studies and communication studies are typically taught through a combination of lectures, seminars, screenings, various practical activities and assessments, and one-to-one supervision, all of which aim at providing students with a broad understanding of today’s media world. During the first year, most of the modules will be introductory and theoretical. During the following stages of your studies, you will have the option to choose a field of specialization. Tasks and assessments are likely to come in a variety of forms, including exams and essays, class presentations and written assignments, as well as more practical project work, such as film or online content production.

psb media and communication

Certificate In Media and Communications will provide students with the foundation knowledge in the interdisciplinary fields of Media and Communication, Business Communication, and New Media as well as the practical aspects of these areas in order to provide career opportunities in the areas of advertising, public relations and marketing industries, film and television industries, radio, newspaper, government services and teaching.  

At the end of this programme, students will be able to:

1. Understand the fundamental workings of the mass media
2. Obtain skills which are of relevance to a widerange of careers in the field of Media and Communication
3. Develop a basic understanding of media production skills to be applied in production-related industries or creative departments
4. Equip students with basic communication skills to communicate ideas clearly and conciselyThis programme consists of 4 modules, amounting to a total of 160 contact hours for full-time pathway.

1. Assessment And ExaminationAt the commencement of each module, students will be provided the assessment mode and weightings for the module. Most modules have several points of assessment, which may include assignments, tests, projects and final examinations.
   Programme Outline
2. Foundations of Communication Studies
3. Effective Communication Skills
4. Business Study Skills
5. Introduction to Media Productions

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The School of Foundation Studies offers programmes that are designed to get young students started in their education journey in PSB Academy. These programmes will provide students with the knowledge as well as interpersonal skills, linguistic skills and general competence upon which to prepare the students for future education.

Lessons within each course are designed with experiential learning journeys and interactive activities that focus on different subjects and skills. The School also runs study tours and short-term language skill workshops.

Once known as Singapore’s Productivity and Standards Board, PSB Academy is known today as “The Future Academy”, with an approach to education that focuses on what really matters: performance in the New Economy.

In 2021, the Academy was conferred our third National Business Award in Education by Singapore Business Review, and earned “Best Educational Institute – Singapore” by APAC Insider in 2019. Today, we host over 12,000 students from over 50 nationalities with our slate of certificate, diploma, degree and short courses every year.

PSB Academy is situated at two campuses in Singapore: PSB Academy City Campus at Marina Square and PSB Academy STEM Campus at Toa Payoh. Learn more at: psb-academy.edu.sg.

The Report on Labour Force in Singapore is a key annual report on Singapore’s labour market. It analyses various labour market indicators on employment, unemployment, incomes and working hours, to present a comprehensive picture of the Singapore labour market each year. This year’s report focuses on the impact of Covid-19 on different segments of the resident labour force in Singapore.

In partnership with our six university partners, we offer a variety of bachelor’s degree options to support your career pathways and advance your professional development in Singapore.

Benefits of our bachelor’s degree courses1 include:

Full/part-time study options
Choice of 12 disciplines, ten AU/UK/USA universities, honours and non-honours degrees
Completion in 12 to 48 months
Second and third-year direct entry for polytechnic graduates
Conducive learning environments within City Campus near City Hall MRT station & STEM Campus near Toa Payoh MRT station

To equip students with the relevant experience for today’s economy, some of our bachelor’s degrees offer the following benefits:

Business school accreditation by the Association to Advance Collegiate Schools of Business (AACSB) – The University of Newcastle, Australia
Accreditation by the Institution of Occupational Safety and Health (IOSH), the world’s largest professional health and safety organisation
Professional papers exemptions by Association of Chartered Certified Accountants (ACCA), Institute of Singapore Chartered Accountants (ISCA) and Institute of Chartered Accountants in England and Wales (ICAEW)
Industrial placements for The University of Newcastle, Australia’s Mechanical and Electrical and Electronic Engineering degrees
Student membership with Public Relations Institute of Australia (PRIA), the Institute of Public Relations of Singapore (IPRS), The Institution of Engineers Singapore (IES) and Singapore Computer Society (SCS)