Public Relations is a dynamic field, with no two days alike. If you’re looking for a career path that offers job security and the chance to gain valuable experience in a variety of areas, you’ll love what Public Relations has to offer. From content creation to social media management and far beyond, there are lots of jobs for those who hold a Public Relations degree.
Public relations professionals are in high demand, and a degree in public relations can help you get there.
Public relations is the practice of managing the flow of information between an organization and its publics. PR professionals identify and manage issues that impact their organizations’ image, build positive relationships with stakeholders, and promote their organization’s products and services. They also handle crisis communications when things go wrong.
PR jobs include:
-Publicist: A publicist is an employee of an organization who promotes its products or services to the media, potential consumers, existing customers or other audiences. Publicists may work on behalf of a single client or multiple clients at once. They may work for non-profits or for commercial companies, depending on their focus.
-Corporate Communications Manager: Corporate communications managers are responsible for developing communication strategies that are aligned with corporate goals within their organization as well as managing internal communications processes (such as employee newsletters). They also oversee external communications efforts such as marketing campaigns and media relations initiatives. This position requires a bachelor’s degree in communications or business administration with an emphasis on communication management; some employers may prefer candidates with advanced degrees such as a master’s degree in business administration (MBA) with
What jobs can you do with a public relations degree
Introduction
Public relations degrees are a great way to develop the skills you need for a wide range of careers. Here are some of the many different jobs that use the skills of people with public relations degrees.
What can you do with a public relations degree?
Now that you know what a public relations degree does and how it can help your career, let’s look at some of the jobs that use public relations skills.
Public Relations Specialist: A public relations specialist is someone who helps businesses, non-profits and other organizations manage their reputation and increase positive awareness. This person may work in internal communications or external communications (which means they work with the media).
Community Outreach Representative: These people are responsible for connecting local communities to local governments. They build relationships between different people or groups so they can work together on projects that benefit everyone involved.
Social Media Advertising Manager: Social media advertising managers help companies market their products/services using paid advertisements on social networking sites like Facebook or Twitter. They create campaigns that target specific demographics based on data gathered by social media analytics tools such as Google Analytics or Adobe Analytics (formerly Omniture SiteCatalyst).
PR coordinator or officer
The role of a PR coordinator or officer is to manage public relations campaigns. This includes working with journalists and other media, as well as clients to decide what needs to be communicated to the public. In addition, you’ll need to manage budgets, staff and any resources that help facilitate the execution of your campaign.
Creator of social media content and campaigns
If you are a skilled writer, with excellent communication skills and an understanding of public relations, you can create content for social media, blogs and newsletters. You will also be able to create campaigns for social media, blogs and newsletters that fit the brand of your organization or client.
Internal communications officer
An internal communications officer is responsible for promoting an organization’s goals and objectives. Internal communicators create and distribute content to employees, including emails, intranet pages, posters, newsletters, video and audio presentations. They also produce events such as staff meetings or conferences.
Typically this role requires a bachelor’s degree in public relations or journalism with at least two years of experience in the field.
The career prospects are competitive but varied depending on the size of your company as well as its needs; some positions may require additional training or certifications. It’s also important to note that while anyone can become an internal communications officer (ICO), many organizations need you to possess certain skills before they’ll hire you—for example: creativity; strong communication skills; time-management capabilities; editing skills; familiarity with social media platforms like Twitter or Facebook; proficiency with Microsoft Office products such as Word & Excel programs along with Adobe Creative Suite tools like Photoshop CC 2015 which helps create visual content like posters/flyers/websites etcetera…
Consumer PR and brand manager
As a consumer PR manager, you’ll be responsible for managing the image and reputation of a company or organization in the public eye. If it’s something people are talking about—whether it’s good or bad—you need to make sure that there’s a consistent narrative coming out of your office. You’ll work with marketing teams to figure out what kind of messaging is needed, then develop strategies and campaigns that will get those messages out there.
How do you become one? A bachelor’s degree in communications can help you break into this field, but if you have no previous experience in public relations, it’s best to look for an entry-level position where you can learn from experienced employees before moving on to higher roles.
What does the job entail? In addition to developing strategy for crisis management and brand development, these professionals also handle press releases about company news; organize speaking engagements for executives; conduct interviews with journalists; write articles for trade magazines; attend industry conferences; generate social media content; analyze audience data; manage advertising campaigns; create video scripts and storyboards ; draft press materials such as fact sheets , annual reports , speeches , other documents related issues affecting stakeholders . They also participate actively within their organization by serving on committees , boards or task forces charged with improving operations within different areas such as communications technology training programs budgeting processes Additionally they often coordinate special events like dinners awards ceremonies concerts fundraisers galas picnics golf tournaments holiday parties luncheons etcetera depending upon each organization needs
PR consultant
A PR consultant is a person who works for businesses and organizations to manage their public image. They help clients with crisis communications, media relations, and corporate communications.
PR consultants are hired by companies to help them manage their public image. They can do this by helping companies with crisis communications, media relations, and corporate communications.
Freelance journalist
If you have a passion for writing, then a career as a freelance journalist is an excellent option. You can write for newspapers, magazines, online publications and even television shows. In order to become successful at this job you will need to have a good knowledge of the industry and be able to write well. It is also very important that you have a great network of contacts in order for your ideas to get picked up by publishers or editors so it’s important that you take the time up front to build relationships with people in the field who might be interested in what you do.
Copywriter and copyeditor
What is a copywriter?
A copywriter writes words and phrases that can be used in marketing materials, such as ads or brochures. Copywriters are responsible for the overall message of an ad or product, including how people feel about it. They write things like headlines and slogans, but also might use their writing skills to write long-form content like articles or blog posts. Some examples of what a copywriter might do include:
- Writing advertising copy for magazines or newspapers
- Writing marketing emails to customers who have purchased products from your company (often called “customer acquisition”)
- Writing blog posts about products on your company website
Media sales executive
Media sales executives are responsible for selling advertising space in print or broadcast media. They negotiate deals with clients and help create and maintain relationships with clients, which can be a complex process depending on the size of the company. Their job also involves communicating effectively with both internal and external stakeholders, as well as working under pressure to meet deadlines across multiple projects.
Events manager or director
An events manager or director is responsible for planning and executing a company’s event. They are in charge of making sure that every detail of the event is taken care of, from start to finish. They also need to make sure that things run smoothly during the events, so they do not have any kinks or issues occur at any point during the event.
The events manager needs to have excellent organizational skills, because they are responsible for managing all the tasks related to their job on a daily basis. This means creating schedules for each employee involved in an upcoming event, delegating tasks appropriately between employees and keeping track of important deadlines in order to ensure everything goes as planned before each momentous occasion.
There are lots of different jobs that use the skills of a public relations degree.
There are lots of different jobs that use the skills of a public relations degree. PR is a broad field, so you can work in-house or in agencies, and you can work in a specific industry or in a generalist role. There’s also the option to specialize by industry.
There are many different industries that need public relations professionals. The most common include:
- Advertising
- Communications
- Consumer products/retail
- Entertainment/sports/events
- Financial services/banking/investment banking (for example, managing client communications)
- Governmental agencies (e.g., city governments)
Conclusion
Public relations is a rewarding job with endless possibilities and career options. There’s no one-size-fits all approach to this degree, but we hope that by sharing some of the best jobs available in public relations we may have encouraged you to take your degree further and explore what working in this industry could do for your career.
