What jobs can you do with a marketing degree? The simple answer is that you can do almost anything. You’ll have a skill-set that allows you to take on all roles in the field and beyond the number of career choices you have with an education in marketing will continue to grow as the needs of our society change.
A marketing degree is a great way to prepare for a career in business. With this degree, you can work on the marketing side of your company and help to create new products or services that will bring in more revenue. You might also work on the sales side and help to negotiate contracts with other companies.
When you have a marketing degree, you can go into many different fields of business, including:
Advertising: This involves creating ads for television, radio, newspapers and magazines. The goal is to get consumers interested in buying the product being advertised so that they’ll purchase it later at retail stores or online sites like Amazon.
Public Relations: This involves managing relationships between businesses and their publics by communicating newsworthy information about products or services through media channels such as television shows or newspaper articles.
Marketing Analytics: This area refers to data analysis tools like Google Analytics which are used by businesses to understand how consumer behavior impacts sales performance over time across various channels including social media platforms like Facebook or Twitter as well as websites associated with each brand name under consideration (for example: www.(companyname).com).
What jobs can you do with a marketing degree
Introduction
Marketing is truly an interdisciplinary field. As a marketer, you can work in almost any industry, and you’ll use skills from nearly all the other disciplines to do your job well. With that in mind, this guide should give you a good idea of what it takes to succeed as a marketer, no matter which industry you’re working in. We’ll also give you some tips on how to land these positions and how much they pay.
Marketing Manager
As a marketing manager, your job is to coordinate all aspects of a company’s marketing strategy. You’re responsible for planning, implementing and overseeing the development of promotional campaigns and brand awareness initiatives.
A successful marketing manager needs to be able to:
- Plan and implement effective marketing campaigns
- Create coherent pricing strategies that maximize profit margins
- Develop effective sales strategies (whether this means negotiating contracts with vendors or providing customer service)
To get hired as a marketing manager, you need at least five years’ experience in this field; for entry-level positions in small companies with fewer than 50 employees, that number may drop down as low as three years’ experience.
Marketing Director
A marketing director supervises the execution of a company’s overall marketing strategy and plans, including budgets and timelines. They oversee all aspects of marketing, including creating strategies for the product or service being offered by the business, creating campaigns to promote it, overseeing research into consumer opinions about the product and its competitors’ offerings, implementing communications efforts like advertising or public relations initiatives for those campaigns (in print ads or on social media platforms), and analyzing how well those communications are working based on results such as customer engagement metrics.
Brand Manager
A brand manager is responsible for the overall image of a company, product or service. A brand manager works to ensure that the image of their brand is consistent across all media channels and that it represents its values and mission. They also manage strategic direction, marketing strategy, advertising campaigns and other aspects related to branding.
Media Planner
A media planner is responsible for purchasing advertising space on behalf of a client. The goal of this job is to find the best places to place ads in order to reach the target audience. This can be a challenging process because there are many different factors that go into deciding where and when an advertisement will be placed. The media planner must have a strong understanding of the marketplace, so that they can make recommendations about which types of media will work best for reaching their audience. They also need to understand what their clients want out of their ad campaigns, so that they can ensure that those goals are met by selecting appropriate placements.
Marketing Coordinator
Marketing coordinators are the hands-on, go-to team members who support marketing managers. Their role is to coordinate marketing activities that help drive business goals, often as part of a larger team or department. They may work with external partners such as vendors or agencies, communicate with sales teams and customers, plan events and campaigns—even conduct research on new products.
The specific duties of a marketing coordinator will depend on where they work and what their company needs them to do.
Media Buyer
A media buyer is responsible for buying media for a company. The job entails negotiating deals with the different companies that sell ad space and time to customers, as well as paying them. It’s also the responsibility of a media buyer to create an effective strategy for spending money on advertising, monitor campaign results, and determine whether or not additional funds need to be spent on future campaigns. A successful campaign by a talented media buyer will result in more sales or leads for their client than if they were left alone without any input from someone who knows about marketing strategies that work!
A good way to think about what it means when we say “media buy” is like this: If your company wants people from outside its own walls (the internet)
Product Manager
A product manager is responsible for the end-to-end lifecycle of a product.
Product Manager Job Description:
- Product Managers are responsible for defining, creating and successfully launching new products or services that provide value to their customers and generate revenue for their companies. They are also responsible for marketing, pricing and positioning the product in order to reach target markets through different channels (e.g., sales channel).
- Product Managers work with other departments such as R&D, engineering, finance departments etc., to get more insight about the product requirements from customers in order to improve existing products or develop new ones.
Public Relations Specialist
Public relations specialists are in charge of managing the communication between an organization and its public-facing audiences. Some of their main responsibilities include:
- Developing strategies for building relationships with press outlets and other media channels.
- Planning events, such as conferences or trade shows, where ideas can be shared with key influencers in a particular field.
- Monitoring industry trends to see what’s happening within their field and why it matters to consumers/clients.
Advertising Manager
An advertising manager is responsible for the advertising department. They are responsible for managing all aspects of the department, including:
- Budgeting
- Performance reporting
- Creative process and production coordination
- Media buying process (including media research)
They also help establish client relationships and develop account plans, which include strategic guidance and recommendations on how to market a product or brand in order to achieve better results.
There are a lot of marketing jobs out there.
There are a lot of marketing jobs out there. You can find them in many different industries, in many different locations and roles, at many different levels of responsibility and pay.
Conclusion
If you’re interested in marketing, you have plenty of options for a career. You can choose to work for a company or be self-employed; work on the creative side or stick with management. You could find your niche at an ad agency, working with brands in advertising or public relations. Or you could build a career focusing on just one aspect of marketing, like digital or social media. The upside is that there are plenty of opportunities out there and you can develop your career in whatever direction suits your interests best—but the downside is that it may take some time before finding “the one” job that fits perfectly with what you want out of life.
