subjects in mba marketing

Last Updated on January 16, 2023

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Master of Business Administration (MBA) is considered to be one of the most recognized degree programs in the world. It is well known for its curriculum, which combines theoretical knowledge with practical experience. Candidates with an MBA degree from a recognized university can choose from a variety of career options. Pursuing an MBA degree not only educates the student with managerial skills, but also teaches him to interpret the latest business trends and successfully implement them in the future.

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MBA (Full Time)

Term : I

Subject Code	Subject	Credits
EC501	Managerial Economics	3.00
MM501	Marketing Management-I	3.00
OM501	Operations Management-I	1.50
OB501	Organizational Behaviour	3.00
QM501	Quantitative Techniques in Management	3.00
MA501	Managerial Accounting – I	1.50
BC502-1	Communication for Managers	1.50
GM501	Research Methodology	1.50

Term : II

Subject Code	Subject	Credits
FM501	Financial Management-I	3.00
EC502	Macro Economics	3.00
HR501	Human Resource Management	3.00
MM502	Marketing Management-II	1.50
MA502	Managerial Accounting-II	3.00
OM502	Operations Management–II	3.00
BC502-2	Communication for Managers-II	1.50
IT501	Management Information Systems	1.50
QM502	Operations Research	1.50

Term : III

Subject Code	Subject	Credits
GM502	Business Ethics	1.50
EC503	Indian Economy in Global Context	1.50
GM502	Business Laws	3.00
SM501	Strategic Management	3.00
GM603	Managing Social Projects	1.50
FM502	Financial Management-II	1.50

MBA (FT) Core Courses-Second Year

Subject Code	Subject	Credits
GM602	Dissertation	3.00

MBA (FT) Finance Electives-Second Year

Subject Code	Subject	Credits
FM601	Bank Management	3.00
FM611	Derivative & Risk Management	3.00
FM605	International Finance	3.00
FM610	Investment & Portfolio Management	3.00
FM614	Investment Banking	3.00
FM603	Management of Financial Services	3.00
FM607	Project Planning & Control	3.00
FM619	Valuation	3.00
FM622	Financial Modelling Using Spread Sheets	1.50
FM623	Behavioural Finance	1.50

MBA (FT) Human Resource Managment Electives-Second Year

Subject Code	Subject	Credits
HR601	Compensation Management	3.00
HR602	Employee Relations & Labour Laws	3.00
HR605	Performance Management	3.00
HR606	Recruitment & Selection	3.00
HR608	Training & Development	3.00

MBA (FT) Information Managment Electives-Second Year

Subject Code	Subject	Credits
IT611	Business Process Re-engineering	3.00
IT603	Enterprise Resource Planning	3.00
IT602	Business Intelligence	3.00
IT615	Technology Enabled Operations Management	3.00

MBA (FT) Marketing Electives-Second Year

Subject Code	Subject	Credits
MM602	Business-to-Business Marketing	3.00
MM603	Consumer Behaviour	3.00
MM614	Customer Relationship Management	3.00
MM628	Marketing Research	1.50
MM601	Integrated Marketing Communication	3.00
MM613	Internet Marketing	3.00
MM618	Marketing Channel Management	1.50
MM606	Retail Marketing	3.00
MM612	Rural Marketing	3.00
MM617	Sales Management	1.50
MM608	Services Marketing	3.00
MM621	Strategic Brand Management	1.50

MBA (FT) Operations Management Electives-Second Year

Subject Code	Subject	Credits
OM602	Operations Management in Services	1.50
OM601	Logistics Management	1.50
OM612	Lean Six Sigma	1.50
OM603	Supply Chain Management	3.00
OM604	Total Quality Management	3.00

MBA (FT) General Management Electives-Second Year

Subject Code	Subject	Credits
GM609	Management Consulting	3.00

MBA (FT) Organizational Behaviour Electives – Second Year

Subject Code	Subject	Credits
OB603	Personality Development and Business Etiquette	3.00