Last Updated on August 28, 2023
The online Master of Arts in Mass Communication with a specialization in Social Media includes 36 credit hours: 33 hours of coursework plus three final credits in the capstone course. The program curriculum is guided by an Advisory Council of top industry experts, with courses taught by industry professionals and University of Florida faculty. Full-time students can complete the master’s degree in as few as 16 months.
Unique Learning Experience
UF CJC Online programs are designed for students who crave:
Courses that challenge them to grow as communicators through hands-on assignments where they receive detailed constructive feedback from peers and instructors
The flexibility of online courses where pre-recorded lectures and live online meetings allow students to engage with their courses from anywhere in the world
Networking opportunities with peers, alumni, instructors, and guest lecturers
Professional growth and advancement opportunities
Creative storytelling skills
A transformative student-centered learning experience
Personalized attention from highly engaged faculty
An affordable and respected graduate degree from a top-10 public university
Core Competencies of the Social Media Specialization
Courses are designed to teach students how to:
Apply best practices on all major social media platforms
Create engaging social media content
Measure metrics and social media campaign results
Increase return on investment for social media campaigns
Schedule and manage brand social media accounts
Core Courses of the Social Media Specialization
Introduction to Social Media
Introduction to Multimedia (Video Storytelling)
Branding Using Social and Mobile Media
Advertising and Social Media
Mass Communication Theory
Research Methods in Digital Communication
Social Media Metrics and Evaluation
Fall: July 1
Spring: November 1
Summer: April 1
THINK BIG Generate big ideas and develop your storytelling skills to communicate them to your target audience. ENGAGE Get a deep understanding of how to engage audiences through creative content and impactful messaging. MEASURE Obtain the skills to master the metrics behind communicating ROI to managers and clients.
Careers in Social Media
Specific positions you may qualify for upon graduation include:
Digital Marketing Manager
Digital Media Manager
Online Communication Manager
Social Media Strategist
Social Media Manager
CERTIFICATE IN DIGITAL MARKETING
The internet and digital marketing is in a constant state of flux. What are you doing to stay ahead of this perpetually changing informational medium? While participation in Facebook or Instagram may be easy, learning about the ever evolving elements of digital marketing is far more encompassing and can seem confusing, almost overwhelming. Yet as business professionals, it is critical for both our career and business growth.
This class is designed to minimize the overwhelm while helping lay out a roadmap for you to generate your digital marketing success. This class is broken into two segments. The first lays out a strong, practical foundation for the key elements within the digital marketing realm. Building upon that, the second lays out the path for applying these skills to generate business results. Key topics include – SEO, Content Marketing, Social Strategy, Email Nurturing, Lead Generation, Competitor Analysis and much more!
- Format: Tuesdays | Live Virtual or On-Campus
- Dates: Aug. 17 – Nov. 16, 2021
- Time: 6:30pm – 9:30pm EST
- Hours: 48 Hours / 4.8 CEUs
- Sessions: 13
- Location: BOCA RATON Campus or Live Virtual
- Fee: **$1995
**EARLY BIRD: Register and pay by July 9, 2021 and pay only $1795.50! Seats are limited.
Constructing the Foundation
Introduction to the evolutionary path for marketing in the online world.
- We’ll start with a glimpse into the future of digital marketing tools and techniques.
- Learn the language of inbound marketing, best practices, benefits and challenges of creating a robust digital marketing plan for your business.
Building Your Most Effective Digital Marketing Starting Points
Sometimes the simplest issues are the most challenging. Believe it or not, one of the biggest challenges businesses face in digital marketing is the starting point. While this seems pretty straightforward, it is frequently overlooked.
- We will address this challenge head on and show you how to design a roadmap for traffic and lead generation with an eye toward converting these into new business!
Significantly Connect More Effectively With Your Audience
If the starting point is frequently overlooked, then the value of the target audience is flat out misunderstood. Do you know where your market is “hanging” out online? Better yet, do you know how to literally build a magnet that attracts them to you?
- You will learn how to pinpoint your target audience in the online world using a 28-point detailed process.
- We’ll take this knowledge and show you how to integrate it throughout your digital marketing from SEO to Social to Content Creation and more!
“De-mystify” the Keyword/Search Engine Optimization/Content Process
Quite simply, keywords provide the structure for the online world. The problem is this world is constantly changing. Google changes their algorithm hundreds of times a year. Do you know how this process works? Do you know how to find the most effective keywords for you? Are you afraid of all the technical jargon in this process?
- This program addresses this for you across multiple user-friendly sessions. These were created to help you learn how to build out an effective approach to keyword planning by discovering and targeting your highest quality keywords.
- You will be able to identify your “real” traffic generating keywords and understand how to build upon these toward an effective search engine optimization strategy both on-page and off-site.
Building an Effective Content Creation Program
Content marketing is significantly more than simply writing an article!
Do you know the steps? Do you know the process? Do you know how to simplify your approach to save significant time? After going through our approach to improving your content marketing’s impact from the sourcing of the content straight through the distribution and promotion of it, you will!
- Learn about blogging, content management systems and other tools to leverage in the content creation process.
- Understand the process for effectively creating and distributing content digitally.
Planning Effective Social Media Strategy
While many pundits will have you thinking the social media space can be a “one size fits all” solution, the reality is much different. We will focus on various elements that provide real world context for social media marketing.
- This will range from digging into LinkedIn and Twitter while understanding the strategic approach for effectively using other key social sites for traffic and leads.
Lead Nurturing, Conversion and Growth
Online lead generation is a process NOT a tactic. We’ll integrate all of the key elements together and provide you with a flow for maximizing your new prospect generation.
- Landing pages, Thank You Pages, Forms, Offers and Calls to Action – Learn how each one of these function and review possible paths to nurture, segment and relationship build through value driven offers.
Business Related Components
Effective digital marketing requires is a series of interconnected processes. As the class progresses, we will focus on the following:
- Online reputation monitoring – This is another critical yet often the most overlooked element of digital marketing. We will tackle the issues you need to be aware of, the preparations you need to take and the structure you may consider to make your online reputation a business asset.
- Website review – Understand some of the trends and key points to focus on during the creation of a website.
- Marketing analytics and tracking – While chemistry has the periodic table to guide its structure, the structure for guiding digital marketing often resembles the branches of a one hundred year old tree. Throughout this course, we will streamline this process to its core and provide in user friendly terms, the data and the analytics for you to track and measure.
- Competitor analysis – Learn how to dig into key market data to create superior competitive intelligence.
- Marketing automation – The future of digital marketing is… marketing automation. Throughout this program, we will review many tools and other key elements of marketing automation to help you determine how these might fit within your business.
Instructional Method and Format
- Instructor-led program; instructor is an experienced Marketing professional, consultant and researcher.
- Hands-on action-learning experience.
- For in class sessions, students should be prepared to bring a laptop and backup power supply to gain the maximum benefit and knowledge from this workshop.
- Includes team Interaction and feedback loop.
- Instructor is a digital marketing and social media strategist, with 25+ years of corporate, consulting and small business success, who has trained thousands of business professionals on creating digital business growth since 2008; he is also an Amazon best-selling author, International speaker, Creator of the CR3 Digital Growth Summit, listed in top 10 of small business experts on Twitter and has been named one of the Top 40 Digital Strategists in Marketing.
- A blended-learning approach which includes both in-class and online lecture, discussions, and assignments.
Online Marketing Education Opportunities in Florida
With a GDP of approximately $930 billion, Florida is home to the fourth largest economy in the United States. In addition to staples like agriculture, fishing, and tourism, the state is a leader in international banking services, finance, real estate, healthcare research, aerospace and defense, and the budding field of commercial space travel. Chief Executive Magazine has ranked Florida third on its “Best State for Business” list. Florida is also a major center for higher education, including nearly 60 public, private, and community colleges, a dozen of which offer online degrees in marketing. As Florida’s economy continues to grow and demand for marketing professionals rises, a degree in marketing from a top-tier Florida university will help you stand out in the highly competitive job market.
Average Salaries for Common Marketing Roles In Florida
Florida matches great marketing education opportunities with high-quality marketing jobs and excellent salaries, particularly at the upper-level and managerial tiers, which command six-figure salaries. Every role is at or near the national median, and Florida residents have the advantage of zero state income taxes and low cost-of-living, meaning a marketing salary in Florida is worth more than the national average. Marketing salaries in Florida also outpace the state’s median household income of $48,825.
- Social Media Analyst: $57,608
- Marketing Specialist: $65,628
- Marketing Manager: $96,016
- Marketing Director: $129,127
- Chief Marketing Officer: $216,212
Given the national uptick in marketing jobs – the BLS projects faster than average growth over the next decade – Florida marketers are in a great position, with openings expected in financial services, healthcare, aerospace, agriculture, and at marketing agencies.
The 5 Best Online Marketing Degree Providers in Florida
There are a total of 11 schools offering marketing education online in Florida. From community colleges through graduate business schools (and even a doctoral program in communication), there are marketing degrees available at every level in Florida. While future students may find their interest piqued by the “best” universities in the state, they should first and foremost check to make sure that the institution offers the type of degree they’re looking for. After all, marketing roles can be reached through a wide variety of angles, from speech and communication degrees, to business degrees in marketing analytics. We looked at two factors to compile the ranking below: the number of full online marketing degrees offered by an institution of higher learning, and the academic prestige score of an institution. The academic prestige score took into account metrics including the average amount of financial aid met, the average size of classes, admissions standards, and the percentage of professors holding terminal degrees in their field. Check out our 5 favorite institutions for marketing education in Florida below!
1Florida Institute of Technology-Online
PrivateOnline M Degrees: 2
Founded in 1958, Florida Institute of Technology is a private university with a total enrollment of 6,500, including students from all 50 states and over 100 countries. Wall Street Journal, Forbes, US News, and Washington Monthly rank Florida Tech among the best schools in the country. It’s also highly affordable: Barron’sPayScale, and the Brookings Institution have highlighted FIT’s return-on-investment numbers. Leveraging the school’s “High Tech with a Human Touch,” Florida Tech emphasizes professional development and personalized instruction. The student-to-faculty ratio is 13:1, and nearly half of classes have under 20 students. Florida Tech offers both an online associate’s and a bachelor’s in marketing (the latter is a BSBA in Marketing). Example courses include business fundamentals like Macro/Microeconomics, Principles of Management, Finance for Managers, and Organizational Behavior and Development, as well as marketing-specific studies: Consumer Behavior, Marketing Research, Marketing Analysis and Strategy, International Marketing, and more. All courses are 100% online and designed for maximum flexibility to accommodate working professionals, adult learners, and non-traditional students, and built-in elective options allow students to tailor the degree to areas of professional interest. In addition to traditional marketing roles – marketing manager, public relations specialist, market research analyst, and advertising manager – Florida Tech prepares general business professionals and entrepreneurs looking to capitalize on the latest trends in marketing. Both the associate’s and bachelor’s are accredited by the International Assembly for Collegiate Business Education (IACBE).
2Florida International University
PublicOnline M Degrees: 2Homepage
Founded in 1971, Florida International University is a public research institution with a total enrollment of about 55,000 students, including 30,000 online students. Forbes, Bloomberg BusinessWeek, Financial Times, Fortune, Washington Monthly, and US News each rank FIU among the best universities in the country. The 26:1 student-to-faculty ratio encourages a vibrant, collaborative learning environment, and the school nicely balances the intimacy of a liberal arts education with the resources of a large research university. A fifth of classes have less than 20 students and nearly 60% are between 21-49. Financial aid opportunities are available, as well: 82% of full-time undergraduates receive some form of financial aid. Florida International offers three online bachelor’s degrees that might be of interest to current and prospective marketers: a BA in Communication Studies; BS in Public Relations, Advertising, and Applied Communication; and a Bachelor’s of Business in Marketing. Common core courses include business and management fundamentals such as Financial Management, Organization and Management, Strategic Management, and Quantitative Methods in Business. From there, students may take specialized classes in area like Consumer Behavior, Personal Selling, Marketing Strategy, Business and Professional Communication, Strategic Branding and Social Media, and Digital Editing and Design, among others. Capstone requirements provide an experiential, real-world component to the the degree, and elective and concentration options allow students to develop a customized curriculum to fit their professional interests. All courses are designed for flexibility, and FIU’s learning platform supports group discussion threads, live chats, and video conferencing to simulate in-class instruction.
PrivateOnline M Degrees: 4Homepage
Founded in 1962, Lynn University has a total enrollment of just under 2,900, including students from 100 countries and a growing population of online students. Ranked among the best schools in the South according to US News, Lynn has a 20:1 student-to-faculty ratio, promoting a vibrant, collaborative educational community that combines individualized instruction with real-world learning opportunities, peer-to-peer course work, innovative teaching technologies, and more. Nearly half of classes have fewer than 20 students and less than 1% have 50. As a general indicator of financial aid opportunities, 43% of full-time undergrads receive some form of tuition assistance. Lynn offers four online degrees that current and prospective marketing professionals might be interested in. At the undergraduate level, a BA in Communication Arts includes courses in Persuasion and Propaganda, Communication Law & Ethics, and Advertising, Public Relations and Society. At the graduate level, Lynn offers an MBA in Marketing, master’s in Media Management, and master’s in Multimedia Design. All classes are designed for maximum flexibility to accommodate a wide variety of full- and part-time students, and Lynn’s unique online model features iPad-powered learning, accelerated course work, a generous transfer policy, and credits for prior work experience. Industry-expert professors lead all classes, and neither undergraduate or graduate students need to submit test scores for admission. All business programs are accredited by the International Accreditation Council for Business Education (IACBE).
4Saint Leo University
PrivateOnline M Degrees: 2Homepage
Founded in 1889, Saint Leo University is a private Catholic school with a total enrollment of about 6,000 students, over 60% of whom take online classes. Ranked among the top 65 schools in the South by US News, Saint Leo also comes in 23rd for overall value and is routinely recognized for veteran services. With a 14:1 student-to-faculty ratio, the university fosters intimate classes, individualized instruction, and a tight-knit learning community. Most important, all Saint Leo undergrads receive some form of financial aid, and 96% of graduates say they would recommend the Saint Leo to friends. Saint Leo offers both an online undergraduate and graduate degree in marketing. The BSBA in Marketing explores a variety of subjects: advertising management, personal selling, market research, consumer behavior, international business, and entrepreneurship, among others. Meanwhile an MBA in Marketing is a 36-credit program which can be completed in as little as one year on accelerated track. Courses include Brand Management, E-marketing, Global Marketing, Sales Management, Advertising and Promotion, and Marketing Innovations and New Product Development. All of Saint Leo’s online course work is built for maximum flexibility to fit the needs of adult learners and working professionals. Other resources include career services, student advising, and more. Both online degrees are accredited by the Accreditation Council for Business Schools & Programs (ACBSP) and the International Assembly for Collegiate Business Education (IACBE).
5Full Sail University
PrivateOnline M Degrees: 4Homepage
Full Sail University, founded in 1979, is a private institution with an enrollment of about 15,000, offering nearly 80 certificate, associate, bachelor, and master programs in creative fields. Emphasizing a career-oriented approach, Full Sail’s programs feature immersive, hands-on learning to prepare students for careers in marketing, advertising, media, design, and entertainment. In recent years, the university has expanded its online programs to promote flexible, affordable, and personalized tracks, including accelerated and hyper-accelerated degrees. With a 23:1 student-to-faculty, Full Sail combines a vibrant creative community with personalized instruction and critical feedback. The university is accredited by the Accrediting Commission of Career Schools and Colleges. At least four marketing-related degrees are worth checking out at Full Sail. First, an online bachelor’s in Internet Marketing that can be completed in as little as 29 months. At the graduate level, online students have their pick between an MFA in Writing, MS in Internet Marketing, and MA in Public Relations, all of which can be completed in as little as a year. Course highlights include Consumer Behavior and Analysis, Marketing Strategies, Writing for Interactive Media, Reputation Management Strategies, Events Marketing and Production, and Public Relations in a Digital World, among others. Every program includes Full Sail’s Project LaunchBox, a creative studio setup that comes with a MacBook Pro and essential creative software, and student support services include career development, student advising, library assistance, and more.