Social media marketing managers are responsible for creating, managing and maintaining social media accounts for brand promotion across multiple platforms. Social media can be an effective means to reach targeted audiences who may be otherwise difficult to reach through traditional advertising methods. Social media managers oversee the communication of social marketing messages across all social media sites by monitoring activity and providing feedback on performance. They may also be responsible for creating original content, such as blog posts or podcasts.
The median annual wage for a Social Media Marketing Manager is $63,744. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $35,379 and the highest 10 percent earned more than $109,105.
Salary For Social Media Marketing Manager overview
Social media marketing manager salary
Social media marketing managers earn an average of $112,000 per year. This is just an average, though, and actual salaries can range from $45,000 to $180,000 or more. If you want to know what the exact salary for your position is, you’ll need to look up the specific qualifications and responsibilities of that job on sites like Glassdoor and Indeed, which will give you a more accurate idea of what employers are actually paying for those positions.
Social media manager salary per month
Social media managers earn an average of $4,000 per month in their first six months on the job. After that, they earn an average of $5,500 per month. Again: these are just averages! You might be earning much more or much less than this depending on where you live and what kind of experience you have under your belt as well as what kind of company you work for and how much they value your skillset (or lack thereof).
Social media marketing salary per hour
A social media marketer earns an average of $12 per hour during their first six months on the job. After that time period has elapsed they earn an average of
Social Media Marketing Manager at a Glance
As platforms that allow users to post content become increasingly popular, the need for representatives of the brands and organizations to be present in those conversations becomes more prevalent. Social media marketing managers are in charge of representing organizations in those platforms, posting content (such as images, quotes, questions and polls), interacting with the public, fielding customer service requests, and collaborating with others to run promotions around specific initiatives. Read the table below for a general overview of this career.
| Degree Requirements | Bachelor’s degree |
| Field of Study | Journalism, business, communication, public relations |
| Skills | Writing and communication, graphics production, customer service, content marketing |
| Job Growth (2020-2030) | 11% (for Public Relations Specialists)* |
| Average Salary (2021) | $55,581** |
Sources: *U.S. Bureau of Labor Statistics, **Payscale.com
What Should I Study to Pursue a Career as a Social Media Marketing Manager?
Most companies prefer social media marketing managers to have at least a bachelor’s degree. Because the role involves a significant amount of writing, social media marketing managers typically hold a degree in communications, public relations or journalism. As the role begins to involve more analytical and technical skills (such as the need to create engagement data reports, graphics, and paid advertising campaigns), degrees in business or internet marketing would also provide you with a solid foundation for the career.
Social Media Marketing Manager salary
Here’s how a social media marketing manager’s salary stacks up against similar jobs.
| Related Jobs | Average Salary |
|---|---|
| Digital Marketing Manager | $71,914 |
| Social Media Specialist | $43,317 |
| Content Manager | $63,314 |
| Content Strategist | $85,859 |
| Community Manager | $48,310 |
| Digital Strategist | $72,238 |
| Marketing Manager | $66,085 |
| Product Manager | $94,704 |
| Brand Manager | $78,985 |
