How much does a marketing professional make? In the United States, the median income for marketing professionals is $86,998. Salary can vary significantly depending on location, experience, education and employer. We’ve put together the following guide to help you read the tea leaves on pay ranges and competition for this niche.
It’s no secret that business marketing is a high-paying field. According to the Bureau of Labor Statistics, the median salary for a business marketing manager is $117,910 per year, while marketing managers in general earn an average of $109,740 per year.
Business marketers can expect to make even more if they work at large companies. The top 25% of earners in this industry make an average of $140,810 per year.
Salary for business marketing
A person working in Marketing in Nigeria typically earns around 380,000 NGN per month. Salaries range from 176,000 NGN (lowest average) to 630,000 NGN (highest average, actual maximum salary is higher).
This is the average monthly salary including housing, transport, and other benefits. Salaries vary drastically between different Marketing careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.
Salaries for specific jobs
| Job Title | Average Salary |
| Account Handler | 273,000 NGN |
| Affiliate Manager | 361,000 NGN |
| Analytics Specialist | 273,000 NGN |
| Assistant Brand Manager | 365,000 NGN |
| Assistant Product Manager | 417,000 NGN |
Marketing Jobs Salary Distribution in Nigeria
The median, the maximum, the minimum, and the range
- Salary RangeMarketing salaries in Nigeria range from 176,000 NGN per month (minimum average salary) to 630,000 NGN per month (maximum average salary, actual maximum is higher).
- Median SalaryThe median salary is 410,000 NGN per month, which means that half (50%) of people working in Marketing are earning less than 410,000 NGN while the other half are earning more than 410,000 NGN. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
- PercentilesClosely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Marketing are earning less than 264,000 NGN while 75% of them are earning more than 264,000 NGN. Also from the diagram, 75% of people working in Marketing are earning less than 562,000 NGN while 25% are earning more than 562,000 NGN.
Salary Comparison by Years of Experience
How does a person’s salary progress over time?
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.
Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.
Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.
As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.
Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.
Salary Comparison By Education
How does the education level affect your salary?
It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.
Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.
Employees who earned a Bachelor’s Degree earn 24% more than those who only managed to attain a cerificate or diploma.
Professionals who attained a Master’s Degree are awarded salaries that are 29% more than those with a Bachelor’s Degree.
Finally, PhD holders earn 23% more than Master’s Degree holders on average while doing the same job.
