Text Marketing Analytics Specialization

Text Marketing Analytics Specialization

Text Marketing Analytics Specialization Launch your career in Data Science. Master strategies in text marketing analytics Taught in English Instructors: Scott Bradley +1 more Close Instructors Scott Bradley University of Colorado Boulder 3 Courses • 1,958 learners Chris J. Vargo University of Colorado Boulder 7 Courses • 63,605 learners OK Enroll for Free Starts Mar

Description

Text‍ marketing analytics ‍is a rapidly growing‌ field that is‌ revolutionizing the way businesses communicate ⁤with their customers. With the rise of mobile technology and the increasing prevalence of text messaging as a ​preferred method of‌ communication, companies are now⁣ turning‍ to text ‌marketing analytics ⁢to gain insights‍ into customer ⁢behavior, preferences, and ‌engagement levels.

In ​response to⁢ this growing demand, universities and educational ⁤institutions are now offering specialized programs and courses in text marketing analytics. These ⁣programs are designed to provide students ⁢with the ⁣skills and knowledge​ necessary‍ to​ analyze text messaging data and extract valuable‌ insights that can be used to improve marketing ⁣strategies and drive business growth.

One such program is⁤ the Text Marketing Analytics Specialization, which focuses on ⁤the use of advanced analytics techniques to analyze text messaging data and gain a better understanding of customer behavior. Students in this program learn how to collect,

Text Marketing Analytics Specialization

Launch your career in Data Science. Master strategies in text marketing analytics

Taught in English

Scott Bradley
Chris J. Vargo

Instructors: Scott Bradley

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Specialization – 3 course series

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3.9

(8 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace
Progress towards a degree

What you’ll learn

  • Understand the concepts of topic modeling, text classification, and network analysis

  • Learn to use topic modeling on large unstructured text datasets

  • Learn to use network analysis to create network graphs, produce network statistics, and extract qualitative insights

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