Branding: The Creative Journey Specialization

Branding: The Creative Journey Specialization

Branding: The Creative Journey Specialization Begin your Career as a Branding Specialist. Master branding strategies, branded content generation, image creation and customer experience Taught in English 22 languages available Some content may not be translated Instructors: Brian Hallett +3 more Close Instructors Brian Hallett IE Business School 1 Course • 26,165 learners Michael Thompson IE

Description

Branding has become a crucial element in the success of any business, as it helps to establish a strong and recognizable identity that resonates with consumers. In today’s competitive market, businesses are constantly looking for ways to differentiate themselves from their competitors, and one way to do this is through creative branding.

The Creative Journey Specialization in branding offers a unique approach to building a brand that truly stands out. This specialization focuses on the creative process behind branding, including developing a brand strategy, creating a brand identity, and designing brand assets.

One of the key components of the Creative Journey Specialization is the development of a brand strategy. This involves understanding the target audience, identifying key brand attributes, and determining the brand’s positioning in the market. By carefully crafting a brand strategy, businesses can ensure that their

Branding: The Creative Journey Specialization

Begin your Career as a Branding Specialist. Master branding strategies, branded content generation, image creation and customer experience

Taught in English

Some content may not be translated

Brian Hallett
Michael Thompson
Pedro Cifuentes Huertas

Instructors: Brian Hallett

45,980 already enrolled

Included with Coursera Plus

Specialization – 4 course series

Get in-depth knowledge of a subject

4.6

(1,004 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

What you’ll learn

  • Create a value proposition for a brand: How it can be positioned and mapped.

  • Learn how to produce meaningful and engaging content.

  • Develop a complete creative pitch.

  • Examine Branding activities through the lens of Customer Experience.

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