Media communications and culture

Last Updated on January 18, 2023

Media Communications and Culture

Media Comms and CultureCourse places still available for September 2021 Apply now!

Year Of Entry


  • UCAS code(s): P315
  • Level(s) of study: Undergraduate
  • Study mode(s): Full-time / Part-time
  • Location: City Campus
  • Starting: September 2021
  • Course duration: Three years full-time, part-time options available

Designed for those with a passion for communications, this course will develop your digital and media literacies for a range of audiences across different genres and media.

On this course, you’ll develop a wide range of skills in communications, media and cultural analysis in the context of the creative industries. It enables you to graduate with skills that are highly relevant to a range of media-based careers.

You’ll explore the role the media plays in shaping culture, identity and interpersonal communications. You’ll gain a professionally-focused understanding of media and society, developing a portfolio of practical skills in both visual and written work including advertising, public relations and journalism. You’ll learn how to use media technologies to communicate in a variety of styles and formats, including pitches, briefings, video projects and podcasts.

The course equips you with a combination of practical expertise and theoretical insights, related to the broad fields of media analysis and public and professional communications, such as marketing and PR. You’ll develop your digital and media literacy, writing, business and presentation skills and examine advertising, journalism, popular culture and questions of identity and diversity.

  • Design to develop media communications skills for fields such as marketing and PR.
  • NTU is in the UK’s Top 30 for Communication and Media Studies (including Journalism) in the Complete University Guide 2021 (25th).
  • NTU is joint 15th in the UK for student satisfaction on Media Studies courses with 87% of our students satisfied with the quality of their course (NSS 2020)
  • We work with employers and industry partners to ensure your learning has real-life application.
  • Develop a portfolio in visual and written work.
  • Work on company media projects.
  • Media student opportunities at NTU include Notts TV, Platform Magazine, Trent TV and Fly FM.


We are aiming to move our Media Communications and Culture course to the City campus in September 2021. However, this is dependent on Government guidance on travel and social distancing. We will keep applicants up-to-date with progress.

What you’ll study

You will learn techniques to create and analyse imagery and to write professionally across a range of platforms. Theoretical approaches will support your application of ideas and practical assignments will enable you to understand the global context of media communications. You’ll become a critical thinker and creative professional with a clear understanding of how media is embedded in the world of work. In Year Two, you’ll have the opportunity to study abroad.

Modules include

  • Advertising, Public Relations and Journalism I: The New Creativity
  • Cultural Policy
  • Lifestyle and Consumer Culture
  • Client-led Media Practice and Production
  • Media in the Workplace: Experiencing Work
  • Year One
  • Year Two
  • Year Three

How you’re taught

Enabling creative thinking is central to how you’ll be taught. Classes consist of lectures, seminars, workshops, screenings and tutorials designed to develop your skills in creative thinking, problem-solving, critical analysis, research methods, time management, presentation and group work.

Work experience

You’ll undertake a period of work experience and complete a placement report. Employability exercises during seminars will help you produce career-based material such as your CV, LinkedIn profile and to start to develop potential career areas.

More student opportunities

International exchange

You’ll also have the option to take part in an international exchange at a partner university. Or you could source work placements abroad. These options will enable you to gain impressive international experience, and broaden your perspective and career ambitions.

You’ll experience other cultures, travel the globe and open your eyes to a world of opportunities. Our exchange partnership with a number of international universities enables you to live and study in another country in your second year.

Learn a new language

Alongside your study you also have the opportunity to learn a new language. The University Language Programme (ULP) is available to all students and gives you the option of learning a totally new language or improving the skills you already have.

Learning a new language can enhance your communication skills, enrich your experience when travelling abroad and boost your career prospects. Find out more about the University Language Programme.

Creative industries in Nottingham

Nottingham has a thriving creative arts scene which feeds the local creative industries. Many successful TV production, digital design and marketing agencies have chosen to base themselves in Nottingham.

The creative industries in Nottingham include organisations like Nottingham Contemporary, Broadway Cinema and Media Centre, Antenna Media Centre and LeftLion.

Assessment methods

  • Year 1 coursework (100%)
  • Year 2 coursework (100%)
  • Year 3 coursework (100%)

Contact hours

A full-time student on average can expect to spend 1200 hours a year learning which will typically be broken down as follows:

  • Year 1 lectures/seminars/workshops (25%) and independent study (75%).
  • Year 2 lectures/seminars/workshops (20%), independent study (78%) and placements (2%).
  • Year 3 lectures/seminars/workshops (21%) and independent study (79%).

Careers and employability

Your career development

You’ll possess many of the attributes needed to develop a career in the field of communications and media. These include research; organisation; content production; team-working and time-management skills. Graduates have gone on to work in journalism, events management, marketing, advertising and public relations. This includes roles as a social media consultant; marketing account manager; PR and marketing executive; marketing manager and digital content assistant.


Media Production: Video Projects

The videos featured on this page are all examples of student project work. Produced by Year Two Media students they are based on a student communications brief from the NTU Environment Team. You can find more ‘Eco videos’ produced by Media students on the NTU YouTube channel.

Media laboratories and equipment

We have specialist media laboratories where you will develop multimedia production skills. Equipment includes:

  • HDV camcorders
  • tripods
  • lighting kit
  • cameras
  • voice recorders
  • iMacs
  • finalCut software
  • turntables
  • sound equipment.

This equipment is supported by technical staff and is available as free hire for student project work.

Societies and student media

Nottingham Trent University has award-winning student TV and radio stations that many media students get involved with.

Find out more about student societies at the Student Union website. Or check out:

Current students also run a number of societies that you can get involved in, including the Languages and Linguistics society and Debating society.

Books and library resources

In the library you’ll have access to an extensive and diverse range of books from your reading list. The library also stocks periodicals that focus on Creative Writing forums.

The campus has its own Blackwell’s Bookshop which stocks relevant academic texts plus a wide range of bestselling novels.

IT resources

Our IT resource rooms and PC clusters are distributed across our campuses, with PCs providing access to:

  • Microsoft Office
  • email
  • web browsing
  • networked file storage
  • high-speed online printing services (with a free printing allowance for each student). Resource rooms are available 24 hours a day.

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