masters in marketing canada fees

Last Updated on October 12, 2021

MBA and Masters in Canada From Pakistan - Times Consultant

Pursuing Masters in Marketing in Canada usually takes up to 2-years (full-time). Canadian Universities offer two types of graduate Marketing courses: Marketing MBA, which is a specialization and a professional course and, MSc in Marketing, a research-based course. The cost of studying Masters in Marketing in Canadian Universities for one year is approximately 40,000 USD. 

International students enrolled in MSc Marketing are offered both university-specific and government-funded scholarships in Canada, ranging from 7,500 USD to 16,500 USD. Students pursuing a Masters in Marketing in Canada can expect salaries starting from around 37,000 USD up to 78,000 USD annually. The job growth rate is expected to increase by 10% on an average in the upcoming years.

Top Colleges for Masters in Marketing in Canada

Some of the top-ranking universities for pursuing masters in marketing in Canada:

World RankUniversity NameAnnual Tuition (in USD)
458University of Saskatchewan9,780
494York University57,700
521Concordia University30,300
581University of Guelph15,510
Queen’s University9,790

Marketing MBA V/S MSc in Marketing in Canada

Admissions to MSc in Marketing are though lesser than Marketing MBA, yet more and more students are opting for the former course to gain in-depth knowledge in the field for the same. The following table discusses the distinction between Marketing MBA and MSc in Marketing in Canada:

FactorsMarketing MBAMSc in Marketing
Basic differenceSpecialization of MBAFull-time research-based degree
Duration 1 year (after 1 year of MBA)2 years (if full-time) and 4 years (if part-time)
Focuses onAdvertising, branding, market research, global/online/digital marketing.Designing marketing research, marketing theory, consumer behavior, research design, etc.
Expected starting salaries40,000 USD to 100,000 USD60,000 USD to 110,000 USD
Job ProfilesBrand Manager, Operations Manager, Marketing Channel Strategies, etc.Market Analyst, Marketing Director, Marketing Manager, Sales Manager, etc. 

Masters in Marketing in Canada Admission Process

The admission process for pursuing Masters in Marketing in Canada for international students does not vary much, in comparison to domestic students. Other than the supporting documents and English language proficiency proof which are additionally required from international students.

MSc in Marketing in Canada Deadlines

International applicants are advised to apply as early as possible because only a handful of seats are available for international students in the universities in Canada. Following are some of the top universities in Canada:

UniversityDeadline
University of Saskatchewan31 March
York University07 May
Concordia University01 March
University of Guelph01 February
Queen’s University15 Jan, 2022

Eligibility Criteria: MSc in Marketing in Canada

The following table shows the eligibility criteria on the basis of which international students are given admissions in MSc in Marketing in Canada: 

Eligibility CriteriaConcordia UniversityUniversity of SaskatchewanQueen’s UniversityUniversity of GuelphYork University
GPA3.03.03.7
GMAT score580*550Required600Not Required
GRERequiredRequiredRequiredNot Required
UG degree duration4 years4 years4 years4 years3 years**
Avg Score in UG degreeA- average70%77%B averageB+ average

* GMAT may be waived, if the applicant has completed his/her undergraduate degree from a recognized Canadian University.

** 3 years of bachelor’s may be accepted if students are able to prove that they have one year of work experience.

Masters in Marketing in Canada Admission Requirements

International students are required to furnish the following admission requirements in Canada to pursue MSc in Marketing.

  • How to apply for Masters in Marketing in Canada?: Students can apply via the official website of the respective university.
  • Supporting Documents: The following documents are required to be submitted post-admission offer is made from the respective university. These are as follows:
    • Transcripts of high school and college/university.
    • Recent and Updated CV with details about work experience if any. 
    • At least 3 academic references, 2 from academicians. The third one can be from the one the applicant has worked under. 
    • Statement of Intent or Research which must include the research topics and experience in the same.
  • Test Score of either GRE or GMAT is also required for admission to the MSc in Marketing in Canada. 
  • English Language Proficiency: The following table shows the minimum scores required for admission to the MSc in Marketing in Canada:
Test NameConcordia UniversityUniversity of SaskatchewanQueen’s UniversityUniversity of GuelphYork University
TOEFL (iBT)958610089100
IELTS7.06.57.06.57.0
CanTest4.5
PTE6360
CAEL70%70%

Cost of Studying MSc in Marketing in Canada

Approximately 40,000 USD is required for one year to study MSc in Marketing in Canadian Universities for international students, all expenses included. This cost of living in Canada also includes one-time payments which are not required to be paid in the second year of study.

Pre-Arrival Costs

When applying for a Masters in Marketing in Canada, the international applicants will have to spend on the given requirements to be eligible for admission.

ExpensesCost (in USD)
Pre-Arrival Expenses
GRE Test205
GMAT Test599
TOEFL Test160-250
IELTS Test185-190
Application Fee75
Health Insurance401-607
Visa Application Fee235
Post-Arrival Expenses
Airfare 1,400
Hotel Accommodation200-800
Meals 45 (per meal in a day)
Travel 25 (per day)
Financial Statement10,000

Cost of Living in Canada

Masters in Marketing in Canada include annual expenses like tuition fees, accommodation costs, and the cost of books and other educational supplies. The following table gives a detailed summary of the costs that will be incurred university wise:

University NameLiving Costs (in USD)Educational Supplies (in USD)
Concordia University7,1002,000
University of Saskatchewan5,8101,520
Queen’s University9,6101,630
University of Guelph6,290950
York University11,2001,710

MSc in Marketing in Canada with Scholarships

Since MSc in Marketing is offered at few Canadian universities, scholarships are mostly common for both domestic and international applicants. Scholarships can range from 7,500 USD to 16,500 USD for merit-based only. The following scholarships are offered in Canada to prospective Marketing students:

  • At Queen’s University, Smith School of Business offers 16,500 USD across 3 terms to students enrolled for a full-time course in MSc in Marketing in Canada.
  • John Molson School of Business at Concordia University offers 7,500 USD through Montreal based national bank to MSc students every year.
  • Ontario Graduate Scholarship: This is a merit-based scholarship offered to 22 international students at Ontario Universities. An amount of 11,325 USD is offered every year to students under the OGS Program.

Job Opportunities for MSc Marketing Postgraduates

According to Indeed (Canada), more than 432 job opportunities are available for both domestic and international students holding an MSc degree in Marketing. 

The following table shows the expected increase in job opportunities for students with a Masters in Marketing degree:

Post NameExpected Growth RateAverage Starting Salary (in USD)
Marketing Manager8%72,200
Advertising & Promotions Manager6%36,100
Sales Manager5%45,100
Market Research Analyst20%78,000
Marketing Manager14.1%77,100
Quality Management9.4%58,300

Since the number of jobs will increase to an average 10% it can be assumed that more and more admissions to MSc in Marketing in Canadian Universities is expected in the upcoming admission sessions. Hence, more admissions can also be expected in Masters in Marketing in Canada for the same.

Master of Marketing

About this course
Duration12 Months
LevelMasters Program

Course Description

  • The full-time, 12-month Master of Marketing (MMKG) is the first program of its kind in Canada to prepare graduates for professional careers in marketing.
  • The MMKG curriculum will provide students with the critical analysis and decision making skills required of marketers today. 
  • Students will learn state-of-the-art digital marketing and research tools and grow their literacy in analytics, social media, advertising and consumer behaviour.

Fees & Expenses

Fees componentsAmount
Tuition & feesINR 14,86,115

Other expenses in 1st year

Fees componentsAmount
Hostel & MealsINR 10,50,668
InsuranceINR 30,430
TransportationINR 70,224
Books & materialsINR 1,31,670
Personal ExpensesINR 1,75,560
Supplementary FeesINR 53,195
TotalINR 15,11,747

Calculated at the exchange rate of 1 CAD = INR 58.52|

Entry Requirements

Entry requirements for this course
Class 12thNo specific cutoff mentioned
BachelorsNo specific cutoff mentionedAn undergraduate degree from a recognized post-secondary institution, with a minimum B+ average in the last two full years (or equivalent) of academic workApplicants with 3-year degrees may be considered for admission with one year of work experience
ExamsTOEFL : 100Minimum 23 on each dimension
IELTS : 7Minimum 6.5 on each dimension
Additional infoWork Experience is not required, but strong internships or prior work experience is recommendedTOEFL and IELTS requirement is waived for applicants who have studied full-time at a university where the language of instruction and examination was English for at least two years

Master of Science (MSc) in Marketing

About this course
Duration1.5-2 Years
LevelMasters Program

Course Description

  • The Master of Science (MSc) in Marketing is designed for those who wish to enhance their expertise in the most up-to-date marketing theories and in the tools and methods used to conduct advanced marketing research
  • The program provides graduates with the skills and expertise to manage large research projects and prepares them to pursue successful careers as marketing specialists in fields such as brand management, new product development, communications, and marketing research
  • Students who wish to pursue their studies at the doctoral level will find that the program provides a solid theoretical base for advanced research and consulting work
  • The MSc program is a 45-credit program offered on a full-time or part-time basis

Fees & Expenses

Fees componentsAmount
Tuition & feesINR 14,37,134

Other expenses in 1st year

Fees componentsAmount
Hostel & MealsINR 5,86,663
InsuranceINR 68,820
TransportationINR 24,344
Compulsory FeesINR 79,061
Books and SuppliesINR 1,31,670
TotalINR 8,90,558

Calculated at the exchange rate of 1 CAD = INR 58.52|

Entry Requirements

Entry requirements for this course
Class 12thNo specific cutoff mentioned
BachelorsNo specific cutoff mentionedBachelor’s degree with high academic standing serves as a prerequisite for the program. To be eligible for admission, applicants must have maintained at least a B average in their final two years and have obtained a Grade Point Average (GPA) of at least 3.00 on a 4.30 scale, or the equivalent, from an accredited universityApplicant must have one of the following:
Bachelor’s degree — minimum 4-year program;or 3-year program plus 2-year Master’s degree; 
ExamsTOEFL : 95With no part under 20IELTS : 7With no part under 6.5PTE : 61With no part under 53GMAT : 580

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