Master In Marketing University Of Cologne

Last Updated on December 24, 2022

Is your interest tainted by any misguided information about master in marketing university of cologne? Are you confused when reading so-called correct information regarding master in marketing university of cologne on the Internet? Read this article to clear it up.

Additionally, Collegelearners provides articles on university of cologne masters, mim university of cologne, university of cologne admission, university of cologne dual degree, and university of cologne mba.

MA Programs in Marketing in Cologne Germany

This Business Administration – Marketing programme at University of Cologne is characterised by its strong balance of theoretical rigor and practical relevance. Both aspects are critical. We build on a strong research reputation which consistently excels in various competitive research ratings.

Marketing studies can help students to become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies, trend analysis, research and pricing.

Cologne city is the 4th largest in Germany with a population of over 1 million people. It is a major metropolitan area in the state of North Rhine-Westphalia. As home to around 72,000 students, Cologne has numerous colleges and universities.

Best M.A. in Marketing in Cologne in Germany

This programme provides you with:

  • in-depth knowledge of marketing, incl. marketing strategy & tactics, customer management, brand management, marketing performance & analytics, and digitisation.
  • methods, instruments and tools used in market-oriented corporate management.
  • skills to analyse and understand how changing customer and societal needs, as well as technological developments can be translated into competitive market offerings.

A sound know-how of marketing concepts and methods is crucial for management and economics students and an indispensable part of any good manager’s toolset. Case studies, business projects with companies, and guest lecturers from the corporate world give you insights about relevant and contemporaneous topics.

  • have successfully completed a bachelor’s or equivalent degree in Management, Business Administration or Economics— preferably with a marketing focus.
  • are internationally focused as well as open-minded, have a wide range of interests, and are eager to learn new things.
  • are interested in obtaining a general understanding of marketing activities, developing analytical and critical thinking skills, problem-solving and wish to hone your writing and language skills.
  • work as a team player, because working in groups is often practiced in seminars and an important key factor for later work in companies.
  • are ready to take the next step in your future career in a leading marketing-related position in the corporate world.

Programme Overview

This programme is characterised by its strong balance of theoretical rigor and practical relevance. Both aspects are critical. We build on a strong research reputation which consistently excels in various competitive research ratings. We regularly publish in the leading academic marketing journals globally and present our work at leading conferences. Moreover, since most of the research is empirical in nature, collaboration with organisations is natural to the department’s members.

Thus, by being close to businesses, a clear focus lies on the investigation of current business challenges. Beside translating our research knowledge in the current course offering, we cover a set of very contemporaneous subjects. Of course, the impact of the digital transformation as a trend is felt across the entire course offerings.

Why should you do a master’s in marketing management?

Marketing is constantly changing. Though digitization makes it easy to measure advertising effectiveness, the fragmentation of communication channels and the bombardment of advertisements in an “always-on” society makes it increasingly challenging to place advertising messages effectively. On a global level, this means flexibility is required in terms of strategic marketing decisions, creating a demand for a new type of manager who will help shape change. You see your future in international marketing? A Master’s in Marketing Management at CBS International Business School will equip you with the skills to analyse markets, target groups, and competitors while building brand awareness and designing products with maximum sales appeal – with the right advertising message and through the most efficient channel.

What are the requirements for a master’s degree in Marketing?

You already have a first academic degree in business economics, such as a Bachelor of Business Administration. As the degree programme is completely in English, advanced English skills are a must.

Programme Structure

Courses include:

  • Marketing Lectures & Management Skills
  • Marketing Lectures
  • Business Project in Marketing
  • Seminar

Academic requirements


English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • A Bachelor degree or equivalent (worth at least 180 ECTS credits) in Business Administration or Economics, strong proficiency
  • in quantitative methods and an overall grade point average of at least 2.7 (German grade). Applicants must meet the following
  • requirements:
  • At least 78 ECTS credits in the field of Business Administration and Economics
  • of this at least 48 ECTS credits in Business Administration
  • of this at least 18 ECTS credits in Economics
  • At least 15 ECTS credits in Statistics and/or Mathematics
  • English language skills level B2 CEFR

Tuition Fee

Below are the tuition fees for student from Nigeria

  • International FreeTuition Fee

The University of Cologne does not charge any tuition fees.

Each semester, all enrolled students of the University of Cologne have to pay a social fee (“Semesterbeitrag”).

Living costs for Köln

831-1,291 EUR/monthLiving costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.Check your budget match with this programme


Studyportals ScholarshipApply and win up to €10,000 to cover your tuition fees.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

About the author

Study on Scholarship Today -- Check your eligibility for up to 100% scholarship.

Leave a Comment