The average marketing manager salary with an MBA is $98,000, according to PayScale.com. A marketing manager with an MBA typically earns $45,000 to $60,000 in the first five years after graduation, then jumps to $75,000-$100,000 by year 10.
Marketing managers are responsible for planning, implementing and evaluating marketing campaigns for a company or organization. They may also be responsible for managing teams of people who work on specific aspects of the campaign, such as developing collateral materials or creating ads. Marketing managers often work in an office setting rather than spending time at clients’ locations.
Marketing Manager Salary With Mba
Master of Business Administration (MBA), Marketing Jobs by Salary
| Job Title | Range | Average |
|---|---|---|
| Marketing Director | $74k – $169k | $117,221 |
| Marketing Manager | $51k – $113k | $75,966 |
| Vice President (VP), Marketing | $116k – $213k | $167,772 |
| Senior Marketing Manager | $83k – $142k | $111,729 |
| Product Marketing Manager | $76k – $139k | $104,543 |
| Senior Product Manager | $100k – $156k | $132,061 |
| Marketing Specialist | $47k – $82k | $60,271 |
Salaries for marketing managers can vary widely based on a person’s experience, their role or specialty, and the size of the company they work for. That said, the median annual salary for marketing managers is $135,030, according to the U.S. Bureau of Labor Statistics (BLS).
In this Article
Marketing Managers
National data
Median Salary: $135,030
Projected job growth:10%
10th Percentile: $77,680
25th Percentile: $100,010
75th Percentile: $192,520
90th Percentile: N/A
State data
| State | Median Salary | Bottom 10% | Top 10% |
|---|---|---|---|
| Alaska | $95,420 | $60,400 | $169,130 |
| Alabama | $103,170 | $60,750 | $207,820 |
| Arkansas | $126,500 | $58,260 | $206,380 |
| Arizona | $120,260 | $74,300 | N/A |
| California | $163,420 | $86,990 | N/A |
| Colorado | $160,530 | $97,360 | N/A |
| Connecticut | $135,950 | $78,660 | N/A |
| District of Columbia | $162,660 | $100,010 | N/A |
| Delaware | $163,240 | $117,630 | N/A |
| Florida | $127,140 | $63,090 | N/A |
| Georgia | $127,690 | $77,930 | N/A |
| Hawaii | $99,880 | $61,510 | $163,240 |
| Iowa | $120,010 | $67,530 | $203,040 |
| Idaho | $89,790 | $47,800 | $168,400 |
| Illinois | $127,300 | $63,910 | N/A |
| Indiana | $120,740 | $66,340 | $201,380 |
| Kansas | $124,170 | $73,050 | $192,320 |
| Kentucky | $125,690 | $60,080 | N/A |
| Louisiana | $98,320 | $58,890 | $193,750 |
| Massachusetts | $156,330 | $83,940 | N/A |
| Maryland | $128,160 | $78,400 | N/A |
| Maine | $108,770 | $75,370 | $169,130 |
| Michigan | $124,930 | $61,360 | N/A |
| Minnesota | $152,350 | $81,410 | N/A |
| Missouri | $102,060 | $63,520 | $191,790 |
| Mississippi | $82,240 | $47,650 | $166,180 |
| Montana | $99,510 | $67,460 | $206,380 |
| North Carolina | $129,570 | $77,680 | N/A |
| North Dakota | $124,650 | $81,400 | N/A |
| Nebraska | $99,070 | $47,750 | $163,180 |
| New Hampshire | $128,960 | $78,400 | N/A |
| New Jersey | $163,290 | $103,040 | N/A |
| New Mexico | $99,070 | $59,370 | $205,330 |
| Nevada | $100,040 | $47,750 | N/A |
| New York | $169,130 | $104,210 | N/A |
| Ohio | $127,860 | $77,680 | N/A |
| Oklahoma | $104,740 | $59,870 | N/A |
| Oregon | $125,900 | $75,370 | $206,890 |
| Pennsylvania | $127,690 | $76,130 | N/A |
| Rhode Island | $152,350 | $99,520 | N/A |
| South Carolina | $124,400 | $61,330 | $207,820 |
| South Dakota | $126,500 | $79,860 | N/A |
| Tennessee | $103,750 | $61,090 | $182,540 |
| Texas | $128,030 | $67,070 | N/A |
| Utah | $104,560 | $61,190 | $173,550 |
| Virginia | $162,640 | $93,450 | N/A |
| Vermont | $99,480 | $59,820 | $161,630 |
| Washington | $152,350 | $94,590 | N/A |
| Wisconsin | $124,570 | $75,270 | $206,890 |
| West Virginia | $81,810 | $57,920 | $168,400 |
| Wyoming | $102,330 | $77,940 | $169,130 |
Source: U.S. Bureau of Labor Statistics (BLS) 2021 median salary; projected job growth through 2030. Actual salaries vary depending on location, level of education, years of experience, work environment, and other factors. Salaries may differ even more for those who are self-employed or work part time.
Wide Range of Salaries
Marketing manager careers are so varied today that it would be misleading to cite one general salary. Pay could depend on one of many specialties and demand for the role. For example, search engine optimization (SEO) takes technical knowledge to master, a skill that wasn’t that common until recently.
Here’s a look at median annual salaries for some common marketing careers.
| Career | Median Annual Salary |
|---|---|
| Market Research Analysts and Marketing Specialists | $63,920 |
| Advertising and Promotions Managers | $127,150 |
| Public Relations Managers | $125,780 |
| Marketing Managers | $135,030 |
Factors that Affect Salary
In marketing, your experience and the size of the company you work for can have a big influence on your salary.
“Your earning potential is heavily weighted on your work experience,” says Laurie Ehrlich, founder and chief strategist at Elevate Marketing Strategy.
Larger companies often offer larger salaries, but in exchange, they’ll look for job candidates who have extensive experience, possibly in a specialty.
In marketing, your experience and the size of the company you work for can have a big influence on your salary.
While smaller organizations may pay less, they can offer marketing professionals broader experience, and this can allow them to specialize while still learning the basics across several areas of marketing. This can be invaluable when seeking higher-paying opportunities.
Another factor that can affect your salary is your education. There are three common marketing degrees, and each level comes with deeper knowledge and skills:
- Associate degree
- Bachelor’s degree
- Master of Business Administration (MBA) with a concentration in marketing
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Job Outlook
According to BLS, overall employment for marketing managers is expected to grow 10% between 2020 and 2030, on par with most other occupations.
As the world moves online more and more, the need for marketers who specialize in print media will decrease while the demand for digital marketers will grow. This means that marketing roles that focus on reaching consumers online through websites and social media could be a lucrative career choice.
Here’s a look at projected job growth for other marketing careers:
Public Relations Manager
13%
Advertising Manager
10%
Market Research Analyst
22%
Public Relations Specialist
11%
How Much Competition Will I Face for a Job?
Marketing professionals who understand and have experience in digital marketing tend to have an advantage when it comes to finding a job. Digital marketing has created many new marketing specialties to choose from, and all include managerial roles.
Marketing professionals who understand and have experience in digital marketing tend to have an advantage when it comes to finding a job.
Social media, digital content, SEO, and search engine marketing (SEM) are just some of the careers that have grown out of digital marketing.
How Do I Advance My Career?
The ability to spot and analyze trends to determine creative marketing strategies for clients is essential, and this comes with work experience.
In addition to experience, these tips could help you move up:
- Learn to use software to target your digital audience, generate analytics, and track the performance of marketing campaigns.
- Earn a certification in the marketing specialty that you want to pursue. If you’re interested in data analytics, for example, you might consider the Insights Professional Certification, offered by the Insights Association. The American Marketing Association offers professional certifications in management, digital marketing, content marketing, and more.
Google offers several certifications in online advertising, and some job descriptions will specify a required credential. Twitter, Amazon, and software marketing companies such as HubSpot and Moz also offer various marketing certifications, including SEO credentials.
Marketing Manager Salary Comparison
Salaries for marketing managers are similar to pay for other managerial roles, but they trend a bit higher. Here’s a look at salaries for comparable roles in other business careers.
| Career | Median Annual Salary |
|---|---|
| Marketing Managers | $135,030 |
| Human Resources Managers | $126,230 |
| Financial Managers | $131,710 |
| Project Management Specialists | $94,500 |
