Marketing managers are responsible for the strategic planning, implementation, and evaluation of a company’s marketing efforts. This can include developing and implementing marketing strategies, managing budgets, creating and implementing marketing plans, hiring and training staff, and overseeing advertising campaigns.
In California, the median salary for a marketing manager is $104,900 per year. The national average for a marketing manager salary is $102,300 per year. The highest paying industries for marketing managers in California are banking and finance ($119K), petroleum products ($116K), and insurance carriers ($113K).
Marketing Manager Salary In California
Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| Top Earners | $98,830 | $8,235 | $1,900 | $48 |
| 75th Percentile | $79,461 | $6,621 | $1,528 | $38 |
| Average | $60,741 | $5,061 | $1,168 | $29 |
| 25th Percentile | $48,173 | $4,014 | $926 | $23 |
How much does a Marketing Manager make in California?
As of Jun 27, 2022, the average annual pay for a Marketing Manager in California is $60,742 a year. Just in case you need a simple salary calculator, that works out to be approximately $29.20 an hour. This is the equivalent of $1,168/week or $5,062/month.
While ZipRecruiter is seeing salaries as high as $113,730 and as low as $20,859, the majority of Marketing Manager salaries currently range between $48,173 (25th percentile) to $79,461 (75th percentile) with top earners (90th percentile) making $98,830 annually in California.
The average pay range for a Marketing Manager varies greatly (as much as $31,288), which suggests there may be many opportunities for advancement and increased pay based on skill level, location and years of experience.
Based on recent job posting activity on ZipRecruiter, the Marketing Manager job market in California is not very active as few companies are currently hiring.
California ranks number 27 out of 50 states nationwide for Marketing Manager salaries.
To estimate the most accurate annual salary range for Marketing Manager jobs, ZipRecruiter continuously scans its database of millions of active jobs published locally throughout America.
Find your next high paying job as a Marketing Manager on ZipRecruiter today.
What are Top 10 Highest Paying Cities for Marketing Manager Jobs in California
We’ve identified 10 cities where the typical salary for a Marketing Manager job is above the average in California. Topping the list is San Jose, with Oakland and Hayward close behind in second and third. Hayward beats the California average by 31.2%, and San Jose furthers that trend with another $21,348 (35.1%) above the $60,742.
With these 10 cities paying on average above the average for California, the opportunities for economic advancement by changing locations as a Marketing Manager appears to be exceedingly fruitful.
Finally, another factor to consider is the average salary for these top 10 cities varies very little at 8% between San Jose and Redwood City, reinforcing the limited potential for much wage advancement. The possibility of a lower cost of living may be the best factor to use when considering location and salary for a Marketing Manager role.
| City | Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage |
|---|---|---|---|---|
| San Jose | $82,090 | $6,841 | $1,579 | $39.47 |
| Oakland | $81,228 | $6,769 | $1,562 | $39.05 |
| Hayward | $79,678 | $6,640 | $1,532 | $38.31 |
| Concord | $78,304 | $6,525 | $1,506 | $37.65 |
| Sunnyvale | $78,115 | $6,510 | $1,502 | $37.56 |
| Seaside | $76,827 | $6,402 | $1,477 | $36.94 |
| Antioch | $76,251 | $6,354 | $1,466 | $36.66 |
| Santa Rosa | $76,219 | $6,352 | $1,466 | $36.64 |
| Santa Cruz | $76,122 | $6,343 | $1,464 | $36.60 |
| Redwood City | $75,480 | $6,290 | $1,452 | $36.29 |
What are Top 5 Best Paying Related Marketing Manager Jobs in California
We found at least 5 jobs related to the Marketing Manager job category that pay more per year than a typical Marketing Manager salary in California. Top examples of these roles include: Remote Senior Product Marketing Manager, Director of Product Marketing, and Technical Product Marketing Manager.
Importantly, all of these jobs are paid between $53,201 (87.6%) and $82,075 (135.1%) more than the average Marketing Manager salary of $60,742. If you’re qualified, getting hired for one of these related Marketing Manager jobs may help you make more money than that of the average Marketing Manager position.
| Job Title | Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage |
|---|---|---|---|---|
| Remote Senior Product Marketing Manager | $142,817 | $11,901 | $2,746 | $68.66 |
| Director of Product Marketing | $131,135 | $10,928 | $2,522 | $63.05 |
| Technical Product Marketing Manager | $125,329 | $10,444 | $2,410 | $60.25 |
| Senior Product Marketing Manager | $124,611 | $10,384 | $2,396 | $59.91 |
| Remote Product Marketing Manager | $113,942 | $9,495 | $2,191 | $54.78 |
