Marketing Internship for Students

Are you looking for a career in marketing? Do you want to work for a company that will give you the tools and training necessary to develop your skills? If so, [company name] is the place for you!

Our internship program has been designed with students in mind. We want to provide you with the opportunity to learn about the industry, grow your skillset, and gain valuable experience and insight into what it’s like working as a marketer in today’s world.

During your time with us, you will have opportunities to:

• Get hands-on experience creating content for our social media channels using social media scheduling tools like Buffer or Hootsuite.
• Research topics related to our industry and prepare weekly reports on what’s happening in the news around these topics.
• Write blog posts about different aspects of our business, including product launches and new features we are offering customers.
• Work on projects that require collaboration with other team members across departments (like design or engineering).

Marketing Internship For Students

Internships for marketing majors

Behind the products you love, campaigns you resonate with, and taglines you can’t get out of your head, there’s a marketing team brainstorming the next latest and greatest. The details of your favorite ads or designs all came from those in the marketing world. And if you consider the wide range of jobs for marketing majors, you’ll have a great pool of internship opportunities in consumer goods, business, and other fields.

In your marketing internships, you’ll gain skills in communication, quantitative/qualitative research, creation and creativity of campaigns, and understanding and empathizing with your audience. Internship opportunities for marketing students can foster great exploration of the field, since there are so many paths in marketing to consider and understand.

How do I get a marketing internship?

Getting an internship in marketing could not be more exciting considering the sheer amount of opportunities in different businesses. Marketing internships during summer 2021 will provide you with many valuable experiences, giving a real taste of what it’ll be like to work in marketing down the line. You’ll connect with potential mentors, learn marketing trade secrets, and build relationships with coworkers with a range of expertise. It’s also a plus if it’s a paid marketing internship!

The best marketing internships beef up resumes, provide valuable avenues to letters of recommendation, and can even turn into full-time jobs. If you consider all of these perks a marketing internship and add the benefit of exploring different facets of one field, then start your marketing internship search now!

Tips for your resume and profiles

Before you get started on sending out applications, make sure that you have your resume up to date and have fully filled out all your Handshake profile details. With a complete profile, an impressive marketing internship is more attainable than ever. Recruiters are much more likely to message a student with a complete profile that says you want to work in marketing than an unfinished one.

Tips for your internship interview

When you do land your first interview, be it a virtual interview or in person, make sure to come prepared and dressed to impress. Review your resume and cover letter to make sure you have specific examples of your experience to share, from clubs or coursework. You can even schedule a mock interview with your university’s career center or, if you’re tight on time, ask a trusted friend to grill you on some common interview questions.

Tips for networking at your marketing internship

Once you’ve landed an internship in marketing and settled into the flow of day-to-day life in your role, start chatting with your coworkers. Whether they’re industry professionals or fellow interns, it’s important to treat them with equal respect. You never know what insights they could lend, or who could be a valuable connection down the line, five or ten years from now. Don’t be afraid to ask your new colleagues out for quick coffee chats, or request 15-minute informational interviews about their career trajectory.

Want more tips for getting the most out of your internship?

Looking for specific advice before your internship begins? Or are you hungry for further information even after your internship is over? A good way to delve even deeper into your career path growth is to attend a virtual event or two. Not only will you be learning more about your own career, but there will also be chances to network with employers, industry specialists, and other students sharing different perspectives.

Jobs you can get as a marketing major

Wondering where the “marketing internships near me” are? Internships in marketing can fall under any of the following roles we’ve listed here for you! Internships are meant to guide you towards your true desired career path and your summer 2021 marketing internship could kick it off in the right direction. 

It doesn’t matter if you’re on the hunt for freshman marketing internships or business paid marketing internships or marketing internships in NYC, let these job roles and suggestions on where to apply for marketing internships guide you in the right direction.

Marketing Manager

Marketing managers oversee the promotional efforts of a company through marketing and advertising campaigns. They manage the research, planning, strategy, and execution of the company’s marketing initiatives, which ultimately aim to increase sales or brand awareness.

Companies you can apply to: Apple, Microsoft, Wayfair

Average pay: $42,000

Public Relations Manager

Public relations managers and specialists communicate with journalists and media outlets to promote news and create a specific public image for an individual, group, or organization. Their responsibilities may include managing social media accounts, writing press releases, and planning press events.

Companies you can apply to: MGR Strategic Communications, Nestle USA, Amazon Robotics

Average pay: $38,000

Product Manager

Product managers are responsible for the development of a given product as well as understanding the product’s features and strategy. They often wear many hats in the product development process, but ultimately must deliver the best product to their chosen target audience.

Companies you can apply to: Amazon, Facebook, Lyft, Salesforce

Average pay: $92,500

Social Media Manager

Social media managers are in charge of the development and execution of a company’s social media content and strategy. They can wear hats in other aspects such as writing, editing, and graphic design.

Companies you can apply to: Riddle & Bloom, Dauntless Marketing Group, N3

Average pay: $56,770

Copywriter

Copywriters are in charge of writing compelling content both for a company’s internal and external communications. Their tasks can range from blog content to product explainer and many other facets of writing.

Companies you can apply to: JMS Marketing, Inc., Insight Global

Average pay: $63,000

Tips and tricks for your marketing internship

Want tips for getting and acing your marketing internship? Look no further.

How do I get a marketing internship?

When searching for marketing internships, it’s key to use the location filters provided on Handshake. You’ll be able to pinpoint marketing internships exactly where you want to intern just by selecting the city you want in the search bar. Easy marketing internships in your preferred city are just a search away.

You can even research possible job roles that you might want to explore during your marketing internship. Handshake also makes it easy to learn about roles in marketing simply by using the job role search bar.

And if you want to take your research one step further, you can even research top employers in the marketing field on Handshake. Just by using the Handshake employer search feature you can discover companies that are hiring in your specific field by filtering by “Industry.”

Where can I intern for marketing?

Some companies that would be great for marketing majors looking for internships: LaunchSquad, Vector Marketing, or Division-D

Marketing internships can be found all over! Even companies that don’t specialize in marketing and advertising are looking for bright interns to help them market their content.

Are marketing internships paid?

Yes, you can find paid internships on Handshake by using the search filters!

The average annual pay for full-time jobs in marketing range from $38,000 to $56,700.

How much does a marketing intern make?

The average annual pay for full time jobs in marketing range from $38,000 to $56,700.

Are internships necessary for marketing majors?

While it’s not required, internships are great opportunities for growth and experience. From marketing management internships to public relations management internships, you’ll be able to build both hard and soft skills and even network. 

What does a marketing intern do?

Along with networking and gaining mentorship, marketing interns will spend time working on skills great for later in their career journeys. Marketing interns will learn how to plan and execute campaign strategies, communicate their visions effectively, and collaborate with a team on a shared goal.

What companies hire marketing interns?

Some companies that would be great for marketing majors looking for internships: WebFX, N3, Blue Millennial, LaunchSquad, Vector Marketing, or Division-D

What can you learn from a marketing internship?

During your marketing internship, you’ll learn some great generic skills like communication, accountability, organization, and teamwork. Additionally, you’ll be immersed in the world of marketing which will help you develop your knowledge of brand awareness, how to project manage, and the best way to write for marketing.

What should marketing interns put on their resume?

When putting together your resume, make sure to have all your skills, courses, and accomplishments laid out for employers to view. Also having your preferred job role and location on your Handshake profile is a great way to signal your interest to potential recruiters.

For marketing interns, some great skills to list would be creativity, organization, ability to follow through and execute, and ability to contribute and collaborate in a team setting. It’s also key to mention organizations or projects that you led and can explain thoroughly.

Students: How to Land Your Dream Marketing Internship

This post was written by Raquel Richards (@RaquelMRichards), a PR 20/20 intern studying PR at Ohio University. 

The fight for top talent is more competitive than ever before. In our field, employers are looking for candidates with hybrid experience, inherent motivation and leadership potential. One of the best ways to get your foot in the door is to complete an internship.

Did you immediately picture coffee runs and itineraries? Me too. But, the right internship (and the right people) will prepare you for what lies ahead: the so-called “real world.”

We often think that having a dream job is out of the question. Luckily, there are steps you can take to increase your chances of landing the internship of your dreams, and eventually, a job you love.

Take it from me. When applying for the intern position at PR 20/20, I was shaking in my boots. I had never worked for an agency, but I did my homework and earned the position of a lifetime.

Read on for six actionable steps to landing your dream marketing internship.

1. Find Out What Areas of Marketing Interest You 

Before you search “marketing internships” on Google, consider what attracted you to the field in the first place. What would you enjoy doing and producing on a day-to-day basis? Thanks to digital, marketing comes in many shapes and sizes, from advertising, social media, public relations, traditional marketing, to inbound marketing. 

Once you know what type of marketing you want to focus on, you’re ready to officially kick off your search. When I was looking for internships, I knew I wanted agency experience. PR 20/20 offered the perfect blend of inbound marketing and PR.

2. Own Your Personal Brand

Have you ever Googled your own name? If you have a name like John Smith, you probably won’t find anything that relates to you. But, if your name is Paul Roetzer (@PaulRoetzer), you might see pages and pages of search results. 

It’s important to market yourself strategically and thoughtfully. First, ensure your brand is unified across all social channels, your resume and your portfolio. Be consistent with profile pictures, types of articles you share, and focus areas.

3. Write a Bomb Cover Letter

A cover letter is the first conversation you have with a company. This is your chance to give a non-interrupted elevator pitch about yourself and your skills. When starting to write, below are a few cover letter hacks to consider.

• Don’t repeat your resume. Cover letters go with resumes like peanut butter and jelly. But, you don’t want to include identical information.
• Cater to your job description. Use words found in the job description and apply them to your past experiences. Speak the company’s language to show you understand their culture.
• Be personal. Tell a story. This is a chance to expose your background and bring your experiences to life.
• Be short. Don’t go over one page.
• Be results driven. Companies care about results. Instead of describing your passion for writing, showcase a blog post you wrote and the feedback it received.

If you’re looking for a good starting point, consider looking at these cover letter examples. 

4. Prepare for the Interview 

Once you’ve secured an interview, start preparing for the best outcome. Do a bit of background research on the company, and your interviewer. Find out what they like, some of the work they’ve done, and how you might relate to them on a personal level.

Consider reaching out to the CEO. It doesn’t hurt to show your enthusiasm and appreciation. Ask questions about what the internship would entail, or how you should prepare for the interview.

Before the big day, prepare pointed questions. Make sure they are thoughtful and not easily found on their website. Think: personal experiences, more in-depth descriptions and day-to-day responsibilities.

Pro tip: Some employers—particularly in digital marketing—track candidates’ activity via website analytics, and may be evaluating you based on how thoroughly you familiarize yourself with their website in advance. 

5. Master the Interview

This is it. This is your time to shine.

Arrive to your interview 10-15 minutes early. Dress business professional. (Guys, this means a suit and ladies, this means a dress or pant suit.) Unless, of course, directed otherwise. Bring a padfolio stocked with extra resumes and writing samples.

And, a few things to remember: 

• RELAX!
• Give a firm handshake.
• Be you—not a robot.
• Take notes.
• Be ready to ask questions.

Don’t be afraid to show enthusiasm for the position. Before you say goodbye, request a timeline for appropriate follow up and a potential start date.  

6. Follow Up

Your interview may be over, but the process of getting hired isn’t. It’s so important to follow up after an interview. Below are a few tips for post-interview etiquette. 

• Send an email. Sooner is better than later. Send a quick, concise “thank you” email the day after the interview.
• Mail a handwritten note. In our technology-driven world, handwritten notes are a novelty. This adds value in a simple way.
• Add them on LinkedIn. The people you interview with are now a connection in your network. Reach out to them on LinkedIn, whether you get the position or not.
• Call back after deadline. Just because they said they would call you in two weeks doesn’t mean they actually will. If you get radio silence, give them a call to see if there’s anything else they need from you.

One of the biggest lessons I learned through my interview process at PR 20/20 was to appreciate the time you’re given. The people interviewing you are extremely busy. Show that you appreciate their time and effort to get to know you.

And my final tip to you is this: I can’t stress it enough. PROOFREAD! Every email you send, every resume and every cover letter. Have a friend or family member read what you are writing to check for mistakes.

PR 20/20 was my absolute dream internship. It was a journey to get in the position I am, but I am thankful for every opportunity I was given.