Becoming a Google Partner is an excellent way to expand your business and get more customers. You can increase your revenue and grow your customer base, which is great for your business. By becoming a Google Partner, you will be able to offer more services to your customers, and they will be able to see that you are committed to helping them succeed.
To become a Google Partner, you first need to make sure that you have the right tools. You need to have experience with Google products and services so that you can help them use them more effectively. Once you have the tools needed for this job, then it’s time to find clients who want what you have offered them. This may be easier said than done; however, there are some things that can help make this process go smoothly:
1) Find out what type of website their competitors have created by searching for keywords related to their niche on Google or Bing
2) Make sure that these websites are mobile-friendly
3) Look at how many reviews these websites have received from customers on places like Yelp or TripAdvisor
How To Become Google Partner
Google Partners is designed for advertising agencies and third-parties that manage Google Ads accounts on behalf of other brands or businesses. When you sign up for the Google Partners program, you’ll get access to a range of benefits, including Education & Insights, Access & Support, and Recognition & Rewards.
This article explains the steps you need to follow to sign up for Google Partners.
Instructions
- Go to the Google Partners website.
- Click Join Google Partners.
- If you aren’t already signed in to your Google Ads account, sign in.
- Note: You’ll need admin access to your company’s Google Ads manager account to sign up for Google Partners. You may see an error message if you don’t have admin access.
- Review the disclaimer and Terms of Service, then click Accept and continue.
- Select the Google Ads manager account that represents your company.
- Complete the required information.
- Click Save.
You’ll then be redirected to the Google Partners section of your Google Ads manager account.
If you’re interested in receiving additional benefits—such as an exclusive Google Partner or Premier Partner badge—you can do so by meeting the Partner or Premier Partner requirements.
Once you meet the requirements, you’ll receive your badge within 24–48 hours and can begin using it on your website and marketing materials to showcase your Google Ads expertise to clients and the industry.
After your company joins the Google Partners program, your company can build a deeper partnership by becoming a Google Partner.
Becoming a Google Partner means that your company is recognized for maximizing campaign success for your clients, driving client growth by maintaining clients’ campaigns, and demonstrating Google Ads skills and expertise with certifications. As a Google Partner, your company will get access to a wider range of benefits, including the ability to showcase the Google Partners badge on your website and marketing materials.
This article describes the requirements to become a Partner or Premier Partner. Learn more about how to check your Google Partner status
How to become a Google Partner
There are 3 requirement categories: Performance, Spend, and Certifications. The Google Partner requirements are checked on a daily basis. The requirement categories and thresholds for each category are described in the table below.
| Performance | The performance requirement helps ensure that you can effectively set up and optimally run Google Ads campaigns to achieve the greatest results for your clients.Your Google Partners registered Ads manager account needs to have a minimum optimization score of 70% – you’re in control, with the ability to apply or dismiss recommendations based on your assessment and your clients’ goals.Learn more about optimization score |
| Spend | Your Google Partners registered Ads manager account needs to maintain a 90-day ad spend of $10,000 USD across managed accounts. |
| Certification | Your Google Partners registered Ads manager account needs to have a minimum of 50% of your account strategists certified in Google Ads (capped at 100 users), with at least one certification in each product area with campaign spend of $500 USD or more in 90 days (for example Search, Display, Video, Shopping, or Apps).Account strategists are employees of your company who manage Google Ads campaigns on behalf of your clients. You can inform us of how many users in your company are account strategists and should be certified based on their day-to-day work by going to the Company details page from your Partners program tab and selecting from the drop-down menu.Learn more about making your certifications count toward the Certifications requirement |
How to become a Premier Partner
Companies need to meet the Partner requirements and be in the top 3% of participating companies within a given country (determined annually) to become a Premier Partner*.
The factors that determine the top 3% include, but are not limited to:
- Client growth: Ability for partners to grow their existing clients and acquire new clients, measured by year-over-year ads spend growth and ads spend among first-time Google Ads clients
- Client retention: Demonstrated ability to sustain client business, measured by the percentage of clients retained year-over-year
- Product diversification: Demonstrated investment in results-focused product mix beyond Search, measured by the percentage of spend in Display, Apps, Video, and Shopping each calendar year
- Annual ads spend: Investment in Google Ads or Google Marketing Platform, measured by spend across managed accounts each calendar year
*Evaluation of Premier Partner eligibility is relative to how other companies are performing in a given country. Evaluation is approximate, may vary by country, and is completed on an annual basis. Premier Partner status may not be available in all countries.
