How To Become An Amazon Influencer
If you’ve ever wanted to become an Amazon influencer, there’s good news: it’s easier than ever. Here’s how to do it.
- Set up your account with Amazon. You can do this by going to https://www.amazon.com/gp/help/customer/settingup-accounts-credentials.html and clicking on “Create an Account.” Fill out the form and click Create Account when you’re done!
- Find products that you like and want to write about in your blog posts or social media posts, or even just talk about with friends! Search for them on Amazon by typing in the name of the product in the search bar at the top of the page (or using a keyword like “books” if you don’t know exactly what you’re looking for).
- Once you find something interesting, click on its title or image so that it appears below all other items that are also available from this seller on Amazon’s marketplace (which is where sellers can list their products). Then look at what other products they have available—these may be similar (like related books) or completely different (for example:
How To Become An Amazon Influencer
If you yield any type of online influencer or are already dabbling in affiliate marketing, you’ll want to learn how to become an Amazon influencer and cash in on arguably the largest online marketplace in the world which has only gotten bigger since the coronavirus pandemic.
Not so long ago, you might recall when Amazon used to be a relatively modest book company. These days, you can’t sneeze without potentially hitting something that Amazon sells. A total of 386 billion (up from 280 billion) is evidence of their success.
To maintain this position, Amazon has taken an active stance by pursuing social media influencers. Influencers on Amazon’s platform can earn up to 10% on commission rates. If you want some of those commission rates, check out this guide on becoming an Amazon Influencer.
Who Can Become an Amazon Influencer?
Amazon’s Influencer site is pretty vague when it comes to finding out exact specifications. However, people who want to qualify for the program need to hit these criteria:
- You need to have a YouTube, Instagram, or Facebook account
- You need to have a decent number of followers (some speculate 20 thousand)
- You need to engage with your audience
Amazon once had Twitter on this list, but they removed it recently.
The program is also reasonably challenging to get into, limiting themselves to experts or influencers who work with designer products. They are more likely to work with influencers who already sell to their audience.
How to Become an Amazon Influencer (Step-by-Step)
If you want to become an Amazon influencer, be aware of those limitations set above. If you think you fit the bill, let’s dig into the details:
Step One: Registration
Start by going to the Amazon Influencer page, clicking on the yellow “Sign Up” button located in the center of the header image.
Once you click that button, it’s going to ask you to create a new Amazon account or choose an existing customer account. Amazon will require standard information to create a customer account. Have these ready for the registration process:
- Name
- Password
- Address
Amazon’s customer accounts act as a base for applying to the Influencer program. After filling out customer data, most of it transfers to filling in the influencer program.
- The registration process involves you filling out the following information:
- Access to or information about your most prominent social account
- A minimum 250 by 250 px profile picture
- An optional header image (1810 by 402 px)
- Your name
- A 350 character bio
- Usernames or URLs to all of your relevant social media accounts (among YouTube, Instagram, Facebook, and Twitter)
- The address you would like all reports to be sent to
All of this information will be requested, assuming you can qualify for the influencer program.
Step Two: Applying to the Influencer Program
The first area you will see will direct you to choose between three different social media platforms: YouTube, Instagram, or Facebook. At the time of writing this, Twitter is not on the list.
Choosing YouTube or Facebook will require you to link your account to Amazon. Choosing Instagram will require you to input your followers, the number of posts you have made, and your Instagram handle.
It’s recommended that you choose the area where your social media presence is greatest. The more followers you have, the higher chance you have to succeed in your application. However, micro-influencers are more likely to succeed if they engage with their fans.
