You might think that selling in Amazon is a bit difficult and you need to have some experiences in order to do that. In the rest of the article, I’m going to show you that it’s not as hard as you know. So first of all, we better take a quick look at what selling in Amazon is for newbies who are just entering this market.
Thinking of starting an Amazon company, but confused about how to get started? Wondering where to sell your products? How do you get foreign companies to start selling their products with you? What are some features and benefits of Fulfillment by Amazon? What are the options to make money on Amazon? Everything is right here – More than everything you will ever need!
How To Become Amazon Seller
Welcome to selling on Amazon
It’s no secret: At Amazon, we obsess over customers. And our customers want a trusted destination where they can purchase a wide variety of goods—which is what makes sellers like you so important. We’re always looking for ways to add value for our customers and be Earth’s most customer-centric company. As an Amazon seller, you take part in offering those customers better selection, better prices, and a top-notch customer experience.
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300+ million active customer accounts in 180+ countries
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150+ million Prime members worldwide
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$3.5+ billion sales by third-party Selling Partners during Prime Day 2020
The Amazon edge
When you start selling on Amazon, you become part of a retail destination that’s home to sellers of all kinds, from Fortune 500 organizations to artisan vendors who make handcrafted goods. They all sell here for a reason: to reach the hundreds of millions of customers who visit Amazon to shop.
Since third-party sellers joined Amazon in 1999, they’ve grown to account for 58% of Amazon sales
Third-party sales on Amazon are growing at 52% a year (compared to 25% for first-party sales by Amazon)
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FAQ:
Is Amazon right for my business?
The short answer is: yes. The largest household brands sell on Amazon. So do emerging brands that will pop on your radar soon. Small and medium-sized businesses thrive here, and they account for more than half the units sold in our stores worldwide. Whatever your business is—and whatever size it is—we’re excited for you to grow with us. Find your fit and start selling today.
Don’t have an Amazon seller account yet?
Sign up
Before you start selling
How to register
With two selling plans (they’re called Individual and Professional, but you can think of them as standard and premium), Amazon offers you the flexibility to sell one item or sell thousands. Before you begin registration, decide which plan is a better fit for your business.
The Individual plan costs $0.99 per sale, while sellers using the Professional plan pay $39.99 per month, no matter how many items they sell. If you sell more than 40 items a month, the Professional option makes a lot of sense. Whichever plan you select, don’t worry about making the wrong choice—you can change plans at any time.
Plans
Individual
Professional
This plan might be right for you if…
You sell fewer than 40 items a month
You don’t need advanced selling tools or programs
You’re still deciding what to sell
You sell more than 40 items a month
You want access to APIs and more selling reports
You want to sell with programs like Launchpad or Handmade
Sell as an individual
Sell as a professional
Don’t worry about making the wrong choice – you can change plans at any time. Also keep in mind that, in both cases, additional selling fees apply.
Learn more about selling plans
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Did you know:
Tools for brand owners
If you own a brand, Amazon offers tools to help you build, grow, and protect it. Enrolling in Brand Registry can help you personalize your brand and product pages, protect your trademarks and intellectual property, and improve the brand experience for customers—along with unlocking additional advertising options and recommendations on improving traffic and conversion.
Learn how to build a brand on Amazon
What you’ll need to get started
In order to complete your registration, make sure you have access to:
Bank account number and bank routing number
Chargeable credit card
Government issued national ID
Tax information
Phone number
How much does it cost to sell on Amazon?
There are a few different types of selling fees you might pay, depending on your selling plan and the types of products you sell.
Subscription fees
Selling fees
Shipping fees
FBA fees
Review the fees that may be associated with your account.
View the Selling on Amazon Fee Schedule
Get to know Seller Central
What is Seller Central?
Once you register as an Amazon seller, you’ll have access to your Seller Central account. Think of Seller Central as your go-to resource for selling on Amazon. It’s a portal to your Amazon business and a one-stop shop for managing your selling account, adding product information, making inventory updates, managing payments, and finding helpful content to help you navigate your Amazon business. It’s also where you list all your products.
Below are a just few of the things you can do from Seller Central.
Keep track of your inventory and update your listings from the Inventory tab
Download custom business reports and bookmark templates you use often
Use customer metrics tools to monitor your seller performance
Contact Selling Partner Support and open help tickets using the Case Log
Keep track of your daily sales for all the products you sell on Amazon
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Woman in a black blazer looking at her account in the Amazon Seller mobile app
Go mobile
Use the Amazon Seller App to track sales, fulfill orders, find products to sell, respond to customer questions, capture and edit professional-quality product photos, and create listings from your phone.
QR code to download the Amazon Seller app to your cellphone
Click here to download the Amazon Seller app on the Apple App Store
Click here to download the Amazon Seller app on Google Play
Don’t have an Amazon seller account yet?
Sign up
How to list products
Listing your first product
To sell a product on Amazon, you must first create a product listing. Either match an existing listing (if somebody else is already selling the same product on Amazon), or create a new listing (if you are the first or only seller).
The specific way sellers upload and list their products varies depending on their selling plan. To put it simply: Sellers using a Professional seller account have the option of listing their products in large batches using bulk uploading or inventory management with third-party systems, while Individual sellers list products one at a time.
Once you successfully list your product, it will become available to both B2C and B2B customers. This enables you to extend the reach of your offers from a single account and without any additional fees.
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Did you know?
Sell to both B2B and B2C customers with one account
Once you successfully list your product, it will become available to both B2C and B2B customers. This enables you to extend the reach of your offers from a single account without any additional fees.
Learn more about B2B selling with Amazon Business
What you need to start listing products
In most cases, products must have a Global Trade Item Number (GTIN), such as a UPC, an ISBN, or an EAN. Amazon uses these product IDs to identify the exact item you’re selling. If you match a listing, you won’t need to provide a product ID since it already exists. If you’re adding a product that’s new to Amazon, you may need to purchase a UPC code or request an exemption.
In addition to a product ID, here’s some of the important information that goes into each product listing:
SKU
Product title
Product description and bullet points
Product images
Search terms and relevant keywords
