Becoming a mystery shopper is easy! You can start as soon as this weekend. Once you complete your application and we receive it, you will be invited to our training webinar where we’ll cover all aspects of becoming a mystery shopping professional. The webinar takes about 90 minutes to 2 hours, and if you have any questions during that time we’ll provide you with an expert who can answer them for you. After the presentation is over, we will send you out on your first assignment in your area so that you can experience real-world mystery shopping first hand.
Becoming a mystery shopper is a great way to get paid for doing what you normally do. Signs on the task include shopping, eating, reading and more. Mystery shopping gives you an opportunity to test products and services while earning cash, while also doing volunteer work. The following are instructions on how to become a mystery shopper, who the different companies are, etcetera. This article discusses mystery shopping explained & how to be a good mystery shopper.
mystery shopping explained
The Definition of Mystery Shopping
Mystery shopping is a popular market research method where a trained individual will secretly shop at a given location and then rate their experience on a variety of metrics.
The shopper can go to the location in person, do research online, or even call the establishment on the phone.
Regardless of where or how the shopper does their research, the main idea is that the establishment does not know the shopper is rating their experience.
Benefits of Hotels Conducting Mystery Shops
The hospitality industry is one that is always evolving to meet consumer demands. As a result, hotels, resorts, and casinos can benefit from implementing a mystery shopping program. Our mystery shopping company shares our 7-step process in this post.
With long-lasting effects from the COVID-19 pandemic, it’s now more important than ever before to identify pain points in the customer experience and improve your business.
For example, our hotel and hospitality market research company found that while 49% of Americans are comfortable staying at a hotel, travelers feel safer with vaccination requirements (71%), mandatory face masks (64%), and social distancing guidelines (58%) in place.
Conducting mystery shopping in your own hotel sheds light on the areas where improvements could be made.
Utilizing an unbiased third-party mystery shopping company like Drive Research ensures that you get the insight that may be overlooked by someone within your own company.
The Process of Implementing a Hotel Mystery Shopping Program
Mystery shopping can be utilized in a variety of areas in the world of hospitality.
Typically, a market research company would recruit ‘guests’ who would book a room, stay at the hotel, and then give feedback on different aspects of their stay.
The six-step process our mystery shopping firm follows is outlined below.
1. Mystery guests are recruited and trained by a market research company.
The future guests are informed on the process and how to report feedback. Mystery shoppers can be trained professionals or members of your target market.
2. The recruited guests will then book a room at the hotel.
After completing the reservation process, the guest will provide insight on how the process went and what could be improved.
3. Then it’s time for the guest to check-in and begins their stay.
With the check in process being the first impression the guest has of the hotel, this is a key area that the mystery guest will focus on.
They’ll provide feedback on what went well and what could be improved upon.
4. After checking in, the guest will then perform a variety of tasks throughout the duration of their stay.
The goal here is to see how well staff can handle customer problems and complaints and to see if there are any services or amenities that need to be addressed.
The guest can call the front desk and ask for more towels, order room service, or make a complaint about the cleanliness of the fitness center, for example.
5. As the guest’s stay comes to an end, the last step focuses on the check-out experience.
As the typical final interaction between the guest and the hotel staff, it’s important for the guest to check out and leave the hotel happy and satisfied.
6. After completing their stay, the mystery guest will then submit an evaluation form on the different aspects of their stay at the hotel.
Building off what they had already provided throughout their stay, this information will be used to continue learning about how things at the hotel can be improved for future guests.
7. The hotel receives a detailed market research report.
As a final deliverable, your market research partner will create a comprehensive report that outlines key takeaways from the study.
It includes an executive summary, question-by-question analysis, quotes from participants, recommendations for how hotels can use the data to improve customer experience.
how to become a mystery shopping
Want To Make An Extra $100 A Month? Learn How To Become A Mystery Shopper
Back when I had student loans, one of the things I did was learn how to become a mystery shopper so that I could make extra money. No, it did not make me rich, but it gave me a little bit of extra income, and it also allowed me to go out to eat and get free things that I probably would have bought anyways.
Mystery shopping also helped me pay off $40,000 in student loans in just 7 months.
I remember when I first heard of being a secret shopper. I was working at a retail store and we regularly had mystery shoppers come in to grade how we were doing. We never knew who the mystery shopper was, but we would get to read their report afterwards.
I thought it was so interesting that people were getting paid to shop!
Not long after hearing about it, I learned more about how to become a mystery shopper and actually became a secret shopper myself.
I regularly earned around $150 to $200 a month mystery shopping, and I earned free items/services as well, such as $100 to spend at restaurants (which I had to grade while I was there), makeup, and more.
Recently, many of you have emailed me and asked me the question “what is mystery shopping?” I know many of you have also been wondering how I was able to earn income through mystery shopping.
Because it has been a while since I talked about how to become a mystery shopper – the last time was back in 2012, I decided it was time to talk about it again and tell you about my experience and how to get started.
So today, I am going to answer your common questions and help you learn how to become a mystery shopper with my secret shopper review. Some of your questions include:
- How much money can you make as a mystery shopper?
- Is the mystery shopper job legit?
- What is a mystery shopper job?
- How do people become secret shoppers?
If you aren’t familiar with mystery shopping, today’s article will teach you all about mystery shopping and how to find mystery shopping jobs.
how to be a good mystery shopper
What’s the catch with becoming a mystery shopper?
I know a lot of you might be thinking it’s too good to be true.
Is it really just getting paid to shop?
That would be the perfect world, right?
Mystery shopping requires work – you will have to keep your receipts, answer a survey, and report to the mystery shopping company about how your shopping experience was. This helps the store, car dealership, restaurant, etc. improve their customer shopping experience.
You can join Bestmark by clicking here. This is my favorite mystery shopping company, and the only one I used back when I learned how to become a mystery shopper. They are one of the best mystery shopper companies.
Mystery shopping is great because it can help you make a little extra income, on your own time, as well as earn free products and restaurant meals.
No, mystery shopping is not a get rich quick scheme, and you most likely won’t be able to turn it into a full-time gig. However, learning how to become a secret shopper can be a fun way to make some side cash, which can help you pay your bills, save more money, and reach your financial goals a little bit sooner.
How is a mystery shopper paid? How much do secret shoppers make?
If you’re wondering “How much do you get paid for being a secret shopper?” then this part is for you.
As you learn how to become a mystery shopper, you will need to learn how you are paid and the typical mystery shopper salary. Typically, there are three ways a secret shopper is paid for mystery shopping:
- Cash and reimbursement (you’ll get paid to do the mystery shop, plus get the service/product for free).
- Cash payment (an example would be a phone call mystery shop when you don’t buy anything).
- Reimbursement (an example would be a restaurant assignment – these typically don’t pay except for free food).
Usually, you’ll receive payment for secret shopper jobs via direct deposit, check, PayPal, or gift card, around 2-4 weeks after you complete the mystery shop.
I was always paid promptly after I completed a mystery shop.
A check I received when I was mystery shopping.
What are legitimate mystery shopping companies? Are secret shopper jobs legit?
When I was first starting out as a mystery shopper and learned how to become a secret shopper, I found quite a few scammy mystery shopping companies that were not real at all. They solely existed to scam people out of their money.
I think this is a common scam in the mystery shopping world because so many people want to learn how to become a mystery shopper and “get paid to shop.” So, many people are lured in thinking that they can make easy money with any company.
Don’t be afraid, though, there are top mystery shopping companies that are legitimate too!
I primarily used Bestmark for my mystery secret shops, actually I don’t remember using anyone else as they were one of the top mystery shopper companies. I’m not sure which other mystery shopping websites are good, reputable companies, but I know positively that Bestmark is a legitimate mystery shopping website. You can trust me when I say that. I personally received several paychecks from them and didn’t pay them any money in order to complete mystery shops.
That’s usually what separates the fake mystery shopping companies from the real ones – the fake mystery shopping companies usually ask you for money in advance, such as a sign-up fee to get started.
Due to that, when you are learning how to become a mystery shopper and how to be a secret shopper, I highly recommend doing your research and finding a company like Bestmark.
You can read more about common mystery shopping scams and their warning signs with what the FTC has to say about mystery shopping.
What types of secret shops are there? How do you become a secret shopper?
There are so many different types of mystery shops that you can complete, so be ready!
Above, you can see a screenshot I took of the Bestmark secret shop listings within the mystery shopping apps. The listings you see above are all secret shops that were available just one month ago, and there are TONS of other secret shops you can sign up for as well.
Then, to apply for a secret shop, you just need to click on one of those listings, choose one of the available dates, and press “Request.”
The mystery shopping company will get back to you fairly quickly on whether or not you can do the mystery shop. Personally, I was almost always accepted, as there are TONS of mystery shops available and they are really in need of more legitimate mystery shoppers.
So, it’s super easy!
There are legit mystery shopper jobs for lots of different things such as:
- Restaurants – mystery dining jobs were always tasty!
- Electronic stores (such as Best Buy)
- Salons
- Car dealerships
- Movie theaters
- Makeup counters
- Phone calls (to survey the person who answers the phone and their knowledge of the store or restaurant)
- Experience exchange mystery shopping
And more! Plus, the best shoppers are given more and more secret shops to complete as well with mystery shopping sites.
What does a mystery shopper do?
Here’s how a mystery shop usually works:
- You join a mystery shopping company, such as Bestmark.
- Apply for and find mystery shopper jobs through the platform.
- If you are approved, you then read what the mystery shop job entails (what they want you to look for) and make sure you understand the secret shopping guidelines.
- Complete the mystery shopping assignment, whether that is by phone, online, in-person, and so on. If you are supposed to buy something, make sure you keep your receipt as you will need it to complete the questionnaire you are given.
- Submit the mystery shopping questions with your opinions, rate the customer experience, and any proof that they require.
- Get paid for the mystery shopping job.
Finding mystery shopping gigs doesn’t have to be hard. Simply sign up for mystery shopping platforms such as Bestmark, and you’ll see a lot of different secret shopper jobs for you to check out and try.
Do secret shoppers keep what they buy?
Yes, secret shoppers get to keep what they buy.
I regularly would complete mystery shopping jobs just for this reason. So that I could get free restaurant meals, free makeup, free clothing, free oil changes, and so on.
Do mystery shoppers get paid upfront?
Mystery shoppers do not typically get paid upfront.
Usually, you will have to pay for the item, and then the company will reimburse you after you leave your mystery shopping review.
Companies do this so that the employee does not know that you are a mystery shopper, and so that the company knows that you will actually go in and complete the mystery shopping job, and not simply take the money and run, haha.
What were my favorite mystery shops? – My mystery shopping review
There are many different kinds of mystery shops that I accepted when I learned how to become a secret shopper. At first, I accepted anything and everything, as I wanted to make as much money as possible to put towards my student loan debt.
I made good money, but eventually it wore me out from having to fill out so many reports.
My favorite mystery shops included:
- Online shop or phone call shop. I liked these because I didn’t have to go in person and waste fuel or my time driving somewhere. With these you are usually grading the website, the phone call customer service, and/or how an item was received in the mail. Being an online mystery shopper was very easy!
- If I had to drive for a mystery shop, I liked the ones that were close to my home or work.
- I loved doing makeup shops because I love free makeup. I received a lot of free makeup! That made these some of my favorite because I knew I would use the product I was getting.
- Restaurant shops, because I have to eat, of course.
Sometimes surveys take just a minute, but sometimes they literally take an hour.
Restaurant shops usually take a little longer than others because usually you are grading every little detail, from the cleanliness of the outside of the building all the way to whether you were offered a dessert.
If you are learning how to become a mystery shopper, you might be wondering about the types of mystery shops you can do, so here are some examples of ones I have done:
- Restaurants. These range from cheaper restaurants where I’m reimbursed for around $30 worth of food, all the way up to nice steakhouses where I would receive $100 of free food.
- Dealerships. Bestmark has a ton of dealership shops available, but the only secret shops I have done with car dealerships are ones where I make a phone call or schedule services online.
- I would do about 4-5 of these a week because these were the easiest shops. You don’t have to drive anywhere and the surveys literally take one minute. And, I would get paid around $3 to $5 for them.
- They also have dealership secret shops where you go in and pretend you want a car. These usually pay around $20.
- Retail. I mainly did Estee Lauder secret shops, and I’ve done a lot of these. I’ve received foundation, lotion, toner, face wash, concealer, lip gloss and so on, all for free! These aren’t samples sizes either – I received over $200 in free makeup, plus paid around $10 for each mystery shop as well.
- I’ve also done a couple of Best Buy shops. These are easy too. You just survey a certain department (takes like a minute), and then you can just buy something small like a candy bar so that you can prove that you were actually there and performed the mystery shop. Best Buy shops usually paid around $13. Not a ton, but there was a Best Buy on the way home from work so I could easily pop in to mystery shop.
The highest paid shops I did were usually for restaurants. I’ve done a couple of nice restaurants where I had to eat over $100 worth of food. Crazy! I’ve also seen hotel mystery shops (where you stay at a hotel for free), but I was never able to do them because the days didn’t work for me.
One of the other things you should know if you are wanting to learn how to become a mystery shopper is what happens if you can’t complete the task when you are supposed to.
If you find that you cannot do a shop that you sign up for, all you usually do is contact your scheduler and say you need to reschedule or cancel. I don’t suggest doing this too often though. These schedulers will remember you, and if you’re good to them, they will give you good shops, so remember that!
Mystery shopping money will NOT make you rich. I want to make that clear. It’s just a nice little side hustle, where you can get things you want for free!
Also, if you join Bestmark, please say I referred you! My ID is MO4999. You can join Bestmark by clicking here. They are one of the best legit mystery shopper companies and companies hiring secret shoppers. I believe Bestmark is one of the best mystery shopping companies.
how to become a mystery shopper for hotels
7 Steps to Implement a Mystery Shopping Program for Hotels
If you’re new to the world of market research, the concept of mystery shopping may not be the clearest.
Are we going shopping for crime novels? Is it an activity for family game night?
While both are good guesses, mystery shopping is a type of market research where a shopper reports on all aspects of their shopping experience.
The customer service representatives where the individual shops do not know the shopper is there for research purposes, hence the mystery aspect!
But wait…what can you possibly buy from a hotel?
In this article we’ll explain how and why implementing a mystery shopping program can be achieved in the world of hotels and hospitality.
You’ll see how, just as in life, there’s room for mystery in all areas of research!
