Gerber has announced the launch of its 2022 Photo Search with the goal of inspiring joy and increasing support for babies and parents.
For the program’s 12-year anniversary, and to extend the brand’s purpose to do anything for baby, Gerber will make every entry count by contributing a matching monetary donation of the winning baby’s cash prize to support March of Dimes’ maternal and infant health programs. The donation furthers Gerber’s efforts to support moms and babies in need.
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“Babies have the power to unite us through their happiness, and we at Gerber support furthering the joy and wellbeing of all babies,” said Tarun Malkani, Gerber president & CEO. “Gerber is taking action this year to build on our 95-year-old purpose to help babies thrive and ensure babies and parents receive the care they need through March of Dimes’ maternal and infant health support programs. For the past 12 years, Photo Search has been a joyous occasion for so many families, and we are honored that our most well-known program will continue to support doing anything for baby.”
As part of this year’s search and its goal to inspire moments of joy through babies’ smiles, Gerber is encouraging parents to share pictures and videos of their little ones smiling and giggling.
Not only will the winner serve as the 2022 Spokesbaby, but the winner will also step into the roll of Gerber Chief Growing Officer.
Applicants for this position must be between 0 and 4 years old and have a playful smile that can light up the room, according to Gerber.
Parents of legal guardians are encouraged to submit the smiliest baby photos and favorite videos of their little ones’ giggles on Gerber’s submission portal for a chance to have their child serve as Chief Growing Officer and Gerber Spokesbaby for the year.
Submissions will be accepted until Thursday, April 14, at 11:59 p.m.
There is a limit of one entry per child per family throughout the entire submission period. Each entry must be unique, and duplicate or automated entries are prohibited.
Photo Search — launched more than a decade ago — was inspired by countless photos sent by parents who see their little one in Gerber’s iconic baby logo. Photo Search celebrates babies from all backgrounds and the promise to do “Anything for Baby.”
To enter your child in the 2022 Photo Search and to read the official entry rules, you can visit Gerber’s online submission portal at photosearch.gerber.com.
The prize package includes the opportunity to be the Gerber 2022 Spokesbaby as well as being featured on Gerber’s social media channels and marketing campaigns throughout the year, $25,000 cash, and a selection of Gerber products to ensure baby has the best possible start in life. Additional surprise perks for the Chief Growing Officer will be announced in the near future, according to Gerber.
