In to these days, as more and more people share and create content, the possibilities to become a content creator are endless. Content creators are people who write blog posts, make tutorial videos or podcasts, or even people who make a living off Instagram. It gives you freedom, flexibility, and it comes with perks that you hardly get from other part time jobs. And with the growing trend of digital marketing, there’s certainly no doubt that this type of job will continue its growth in the near future. Apart from that, it also offers a lot of opportunities for entrepreneurs who want to start their own business right away. If you’re curious about how to become a content creator and what content creator salary is like, keep on reading this article!
Despite the fact that content creation is not really an easy job, but it is rewarding and helpful in your career. It helps to have an extensive knowledge of multiple topics before becoming a content creator. Being a programmer, SEO specialist, social media expert, graphics designer and video editor are some of the skills needed in this field
How To Become A Content Creator
- Read news about your industry every day.
- Write on the regular.
- Study your industry’s audience.
- Establish your own voice.
- Curate other people’s content (when it makes sense to).
- Understand your KPIs.
- Network at every opportunity.
- Offer solutions, not just commentary.
- Question everything.
1. Read news about your industry every day.
Creating great content that really resonates with your target audience requires you to know what’s going on in your industry. And the best content creators scour — not just read, but scour — the internet for industry news and trends. This sets them up nicely to understand the context behind what’s happened historically in their industry and how that shapes their target audience’s mindset in the present.
Get in the habit of reading by putting everything you read in one place. You can set up an RSS feed with an app like Feedly for blogs you know that contain relevant industry news. Also, ask a few colleagues what they’re reading these days and follow suit. Discover where your buyer persona spends time online and snag those blogs, too. Ahead of the game and have a few favorites already? Add ’em to the list.
2. Write on the regular.
If you don’t use it, you lose it. Successful content creators understand the importance of constantly flexing their writing muscles. Doing so helps them work through ideas that might be jumbled in their head and identify nuggets that could turn into fully realized ideas later. Successful content creators may not always be inspired to write, but they know something inspiring can come from their writing.
Get in the habit of writing by doing it daily or every other day. I’m not saying you need to write a polished, 1500-word essay on an industry-relevant topic daily. Rather, I’m talking about setting aside 10 or 15 minutes to jot down some thoughts and ideas. Figure out when your mind is the clearest — for most people, that’s after or during a cup of coffee — and just free-form write. What did you read yesterday that stuck with you? What didn’t you understand? Asking yourself those questions should start the flow.
3. Study your industry’s audience.
One of the hardest pills to swallow as a creative professional is that you are at the mercy of your audience — and the needs of that audience can sap your creativity.
But, at the end of the day, your audience pays your bills. And if you study your audience deeply enough, you’ll find interests and creative opportunities you wouldn’t have found without them.
The third quality of all successful content creators: They know their audience inside and out. Examine your own readers and viewers: What do they want that you’re not yet giving them? What problems do they have that you can solve for them? Here are some other characteristics of your audience you can identify for yourself or for your employer:
- Family size
- Job title
4. Establish your own voice.
Quick reality check: You’re not the only content creator in your industry. That means you’re not the only one offering the advice, observations, and thought leadership your industry is asking for. There are lots of things you can do to stand out from the other content creators in your field: diversifying into a new content medium, promoting your content on different channels, and naturally gaining experience and trust over time. But even then, the content producers with whom you’re competing for attention are doing the same thing.
What you can bring to your content, that nobody else can, is your own personal voice.
Readers click on your content for the information, but they come back for the personality. Writing about cybersecurity? Don’t just offer fresh insight on today’s malware; offer analogies and personal stories of data breaches that justify your insights and that only you can offer. The brand you write for might restrict you from opinionated or overly informal content, but that doesn’t mean you can’t indulge in the unique perspective that inspired you to join this business in the first place.
Learn how to blend your employer’s content guidelines with your own creativity, and you’ll become a much more valuable content creator in the long run.
5. Curate other people’s content (when it makes sense to).
here’s no shortage of people curating content these days. In fact, anyone on the internet can take someone else’s content and retweet it, share it on Facebook, pin it — the list goes on. But successful content creators know it’s not enough to take relevant industry news and spit it back out to your fans and followers.
“You must also position yourself as an expert and genuinely interact with your communities,” says Guy Kawasaki, the New York Times best-selling author. Sharing content isn’t enough. Engaging with the content you’re sharing now makes it unique to you.
Get in the habit of curating content when you have something valuable to add. Now that you’ve started scouring the internet on a regular basis for industry news, you probably have a wider depth of knowledge than you think. So be confident, and give your readers additional, useful information or even a thought or opinion when sharing others’ content. Your networks will appreciate it, and the author probably will too (or it could at least spark a debate — bonus!).
6. Understand your KPIs.
The internet is a big place (obviously). In fact, it’s safe to say it’s too big for your content to be discovered by your audience all by itself. In 2018, 61% of professionals stated that generating traffic and leads was their top marketing challenge.
Just because you publish content online doesn’t mean you’ll get the traffic your insight deserves. To get your content discovered, you first need to focus in on a key performance indicator (KPI), and optimize your content for it. A KPI is a specific metric you’ve chosen to measure how well your content is doing against your expectations. Modern KPIs include:
- Social media traffic, the number of visitors that come to your content from a social media post.
- Direct traffic, the number of visitors that come to your content by entering your website’s URL directly into their browser’s address bar.
- Organic traffic, the number of visitors that come to your content from a search engine result link.
- Submissions, the number of people who visit your website and leave having submitted their contact information in exchange for a resource you offered them (a form of lead generation).
If you or your employer chooses to focus on organic traffic, for example, it’s a good idea to study Google’s search algorithm to find out how it ranks content. Then, optimize your content so that it performs well under the organic traffic KPI. The more knowledge you have of the KPIs available to content creators now, the more successful you’ll be as a marketer.
7. Network at every opportunity.
Successful content creators know their success is due not only to their passion, but also to those who taught them, inspired them, and pushed them to think in different ways.
This is one way content creators grow into successful content creators. They’ve accepted the fact there’s more to learn than what they already know, and they’re open to new ways of thinking. Networking forces you to do just that. It’s a time to listen to others’ ideas and take them into consideration alongside your own.
Get in the habit of networking by seizing the countless opportunities you have to do it. They aren’t called social networks for nothing! Spend some time on Twitter, Facebook, and LinkedIn to check out who the thought leaders are in your industry and follow them.
Once you do that, you can ease into in-person networking. If you’re not a natural extrovert, the thought of networking can make you cringe. Make it easy on yourself and start small with colleagues. You already have something in common, so striking up a conversation in the kitchen or at your desks shouldn’t be too scary.
8. Offer solutions, not just commentary.
When you’re just getting started as a content creator, you might already have the knowledge your market is looking for. For successful content creators, however, expertise isn’t everything.
Want your audience to remember your content? Don’t just recite the things you know — explain why they’re important and what your audience can take away from it. The people consuming your content aren’t interested in just hearing you talk. They come looking to satisfy specific needs. Whether those needs are to solve a problem to simply increase their confidence in your industry, it’s your job to put your market observations into terms they can understand and find lessons in.
9. Question everything.
Polished content creators are curious by nature. They’ve learned to be curious about the internal knowledge they already have and the external information that’s being promoted out in the world. It’s the insights that come from this inherent curiosity that makes great content.
“You need to be curious to identify problems worth solving,” says Lorraine Twohill, head of marketing at Google, “and then come up with new solutions.” It’s these proposed solutions to age-old problems that gets content creators on the radar.
SOCIAL MEDIA TOOLS EVERY CONTENT CREATOR NEEDS
Hashtagify.me is a free tool (with paid add-on features) that allows you to search for hashtags. Once you’ve searched for a hashtag, you can determine its popularity and how it’s used. The tool is simple to use: in the upper right-hand corner, type in a hashtag you are curious about, and search to find out its performance and related hashtags. You’ll also see the top influencers for that hashtag, as well as recent tweets using that hashtag. Paid users can sign up for alerts on particular hashtags, track influencers and usage patterns, and more.
2. SlideShare & SlideSnack
If your business utilizes LinkedIn to share updates, SlideShare is a must. Once a separate site, SlideShare is now owned by LinkedIn. This allows the eye-catching images and presentations added to SlideShare to be automatically synced to the platform. By integrating these two platforms, you can have the best of both worlds: informative text articles and updates from LinkedIn and the captivating images of SlideShare. Sharing presentations, eBooks, infographics and more is always a great idea, and the platform allows you to simply press a button to distribute them to Facebook, Twitter and LinkedIn.
You can also embed your SlideShare presentation on your website using IFrame or WordPress shortcodes (depending on which platform you use).
Finally, you can take things to the next level with SlideSnack. This tool allows you to add your voice overlay to your content.
The tool also allows you to upload past presentations and add voice to them, then share them on YouTube or Facebook or embed them on websites such as Weebly, Blogger, WordPress, and more.
Grammarly is an all-in-one spellcheck and grammar tool that works all of the places Microsoft Word can’t. It helps users write mistake-free copy on Gmail, Facebook, Twitter, LinkedIn, and almost anywhere else on the web. Grammarly scans your text for common and complex grammatical mistakes, including everything from subject-verb agreement to article use to modifier placement. It also goes beyond regular checking to provide users for explanations and help them improve their skills. The Grammarly plugin is free for individual users, with paid features also available.
Asking questions is a great way to earn engagement on social media. But sometimes asking one question isn’t enough to get the response you want from your audience. That’s where Typeform comes in. Typeform is a user-friendly quiz builder that allows you to ask your audience questions in many different formats, including image-based, multiple choice, short answer, yes or no, and more.
Once you have your quiz in place, you can share it across multiple social media networks in the formats that work best for your audience. 100 responses per month are free, and Pro+ and Pro Plus versions with additional features are also available.
Anchor is a free social media platform for audio. With the Anchor app, users can easily create videos and audio recordings that are perfect for sharing on social media
How to Create Videos with the Ancho Mobile App:
- Once you have recorded your audio, tap on the video icon.
- Choose the theme of your Anchor video.
- Check and edit the transcript of your recording.
- Download it as a square, landscape, or portrait video.
- Share it on social media!
There are many free graphics tools that allow users to easily create beautiful images for social media, but most of them aren’t available (or aren’t very intuitive) on your smartphone. Typorama is an iPhone app thatmakes it easy to create amazing-looking graphics directly from your smartphone. You can create graphics of various sizes such as for Instagram story, Facebook cover photo, images with quotes, and more. ( For Android users, WordSwag is a great alternative.) Typograma is free for general use, with an upgrade fee of $4.99 to remove the company’s watermark, or $5.99 to unlock everything.
How to Create a Graphic with Typorama in Four Steps:
- Choose a background or upload an image from your phone’s camera roll.
- Select your graphic size.
- Add and edit the text.
- Save your graphic, or share it on social media!
Video is exploding on social media networks. The problem is, many companies rely on expensive external agencies to create these videos. The finished product can look too contrived, miss the message mark, and really drain the budget. Tools like PowToon mean you don’t have to be a video master to create engaging videos. The PowToon platform allows users to choose from several templates and customize them according to their business. You can simply plug and play your content and share across your social media networks. Free and paid versions are available at up to $59 per month.
Animoto is another great video platform that allows users who aren’t experts to create captivating multimedia. Animoto allows you to turn existing video clips and images into video slideshows with little effort. It’s one of the few video tools that also offers square videos for certain social media platforms and design tastes. Animoto starts at $16 per month, $42 per month or $64 per month, based on your business’s needs. Annual subscriptions offer significant discounts.
How to Create Quick Videos with Animoto:
- Use one of the many storyboards provided by Animoto to speed up your video creation process. Each comes with a song, a style, and a particular structure.
- Replace the existing template content with your own text, video clips, and photos.
After you create your video, you can download it in various formats and levels of quality and upload it directly to Facebook or Twitter.
This image and video tool allows brands to showcase their products and digital designs in realistic web/ video environments. It can save hundreds or even thousands of dollars on externally sourced product videos and images. A one-time purchase on the platform is free, or you can choose to pay $29 per month, $99 per month, or $199 depending on your brand’s needs.
How to Create Video Mock-ups with Placeit:
- Search for your desired environment. Tip: include your preferred device (e.g. iPhone or Mac) and background (e.g. office or cafe).
- Upload your image or enter a URL to grab a screenshot. Placeit will automatically place your image in your selected environment.
Once you have your product images, you have the tools you need to promote your products on social media via organic or paid posts.
A social media tools list wouldn’t be complete without Canva. One of the most popular tools for creating social media graphics, Canva allows users to create high-quality images quickly using layouts, templates and design elements. The free version of the tool is extremely comprehensive, but those who want more can invest $12.95 per user per month or go with enterprise pricing if it’s the best fit for their business.
How to Create Beautiful Graphics with Canva:
- Search Canva’s amazing library of templates and choose to use them as-is or to customize them for your needs. There is a section specifically dedicated to social media graphics. You can access the library via the “Explore templates” option in your Canva dashboard or this direct link: https://www.canva.com/templates/.
- Choose your unique elements to make the graphic your own.
- Share your new visual on any social media platform!
Similar to Canva, Crello is a graphic design tool that makes it easy for brands to create stunning graphic without a lot of prior design knowledge. Crello’s advantage over Canva is that it offers more than 10,000 free design templates, 65 million stock images, and more than 11,000 design elements. Like Canva, a variety of different image types are offered, including templates specifically for social media. Crello is free for users, though some design elements cost $0.99.
How to Build Graphics Quickly with Crello:
- Use Crello’s “Inspiration” tab to find a free design template or templates that works for your brand.
- Simply click on a design template you love, and customize it using the Crello editor.
- Save your finished product, and/or share it across your social media sites.
how hard is it to become a content creator?
It’s because content creation is an art. … That’s why there’s no clear path to becoming a content creator. A large amount of the difficulty in becoming one is the path to getting there. It’s not like you can just go to school, get a degree in it, and then go get a job in it, the way you can in nursing or in engineering.
content creator salary
As of Jan 14, 2022, the average annual pay for a Content Creator in the United States is $47,416 a year.
Just in case you need a simple salary calculator, that works out to be approximately $22.80 an hour. This is the equivalent of $912/week or $3,951/month.
While ZipRecruiter is seeing annual salaries as high as $87,500 and as low as $21,500, the majority of Content Creator salaries currently range between $33,500 (25th percentile) to $57,000 (75th percentile) with top earners (90th percentile) making $73,500 annually across the United States. The average pay range for a Content Creator varies greatly (by as much as $23,500), which suggests there may be many opportunities for advancement and increased pay based on skill level, location and years of experience.
Based on recent job postings on ZipRecruiter, the Content Creator job market in both Chicago, IL and the surrounding area is very active. A Content Creator in your area makes on average $48,539 per year, or $1,123 (2%) more than the national average annual salary of $47,416. ranks number 1 out of 50 states nationwide for Content Creator salaries.
What are Top 10 Highest Paying Cities for Content Creator Jobs
We’ve identified 10 cities where the typical salary for a Content Creator job is above the national average. Topping the list is Sunnyvale, CA, with Santa Rosa, CA and Cambridge, MA close behind in the second and third positions. Cambridge, MA beats the national average by $8,741 (18.4%), and Sunnyvale, CA furthers that trend with another $12,494 (26.4%) above the $47,416 average.
Importantly, Sunnyvale, CA has a moderately active Content Creator job market with only a few companies currently hiring for this type of role.
With these 10 cities having average salaries higher than the national average, the opportunities for economic advancement by changing locations as a Content Creator appears to be exceedingly fruitful.
Finally, another factor to consider is the average salary for these top ten cities varies very little at 12% between Sunnyvale, CA and Baltimore, MD, reinforcing the limited potential for much wage advancement. The possibility of a lower cost of living may be the best factor to use when considering location and salary for a Content Creator role.
|City||Annual Salary||Monthly Pay||Weekly Pay||Hourly Wage|
|Santa Rosa, CA||$57,912||$4,826||$1,114||$27.84|
|New York City, NY||$54,464||$4,539||$1,047||$26.18|
|San Mateo, CA||$54,096||$4,508||$1,040||$26.01|
how to be a social media content creator
Influencers are the faces of social media campaigns. They feature prominently in content and play a central role in images and videos. Many are involved in content development, but others leave the actual process of crafting messages to dedicated content creators.
On the other hand, social media creators may only occasionally appear before the camera. However, they’re far more invested in the actual process of developing content. Some maintain their own accounts, but many work on behalf of businesses, nonprofits, or other organizations. Most focus on specific niches or audiences.
Social media content marketing can feel overwhelming, especially if your initial efforts fail to produce a dedicated audience. With proper planning and a little personal reflection, though, you can build a powerful digital presence and become a successful social media content creator.
1. Focus on a specific niche.
Whether you create content on behalf of a business or run your own page, it’ll be easier to develop a strong following if you select a niche early on. This will help you capture a dedicated audience. Ideally, your niche will involve a combination of two important elements:
- Your passion and
- Your expertise.
Academic credentials and professional experience inspire trust in your followers, delivering a sense of authority that builds influence. Additionally, expertise means you can reliably delve further into key topics, providing deep insights and solutions rather than surface-level overviews.
Niche experience gives you a valuable start, but it alone won’t make you successful as a social media content creator. Your background doesn’t matter much if you lack passion. Followers can immediately spot a lack of authenticity—and they’ll be quick to drop out if they suspect that you don’t truly care about the topic at the center of your social media efforts.
One great example of a social media content creator capitalizing on both passion and expertise is The Braces Guy, a popular orthodontist that found fame through social media.
Dr. Grant Collins, the “Braces Guy,” puts an entertaining spin on teeth and orthodontics with educational videos and content across multiple channels, including TikTok and Instagram. As a practicing orthodontist, he’s clearly an expert—but the enthusiasm displayed in his content clearly demonstrates a passion for the field as well.
2. Research your audience.
You’ve done some soul-searching and found your niche. Now, it’s time to figure out who will actually read your captions or watch your videos. The makeup of your target audience will play a huge role in how you craft updates and where they’re ultimately posted.
In many cases, niche and audience follow one another. In many cases, however, a single subject can be treated differently by various audiences. They may fall into disparate demographic categories or hold opposing viewpoints.
If you’ve already developed a following on social media, use these tools to analyze your existing audience:
- Facebook Audience Insights
- Instagram Insights
- Twitter Analytics
- Buffer Analyze
Platform-specific tools such as Instagram and Twitter Analytics focus on specific sites, while solutions such as Brand24 and Awario cross accounts to provide a broader perspective on your digital audience.
3. Observe industry trends.
No matter how respected you are within your niche, your success as a social media content creator relies on you continually updating your knowledge. In today’s information age, industry developments arrive at breakneck speed. You’ll need to update your content daily to keep up.
Following the latest trends could be as easy as bookmarking a few high-authority websites. Read the content featured on these sites daily to get a sense of what’s going on.
Don’t forget to follow like-minded content creators on social media, too. Not only will this effort keep you up to date, but it will also reduce your risk of inadvertently parroting content from competitors.
4. Develop your voice.
Depending on your niche and audience, you may be competing against numerous content creators for attention—the true currency in today’s social media sphere. Your audience members may follow thousands of creators, but they’ll only engage with a few elite accounts.
While your expertise will set you apart, most followers crave authenticity above all else. In a Stackla survey of 1,590 consumers, 90 percent said authenticity is critical in determining which brands to support.
Unfortunately, while most B2C marketers from Stackla’s study claim to be authentic, consumers disagree: 51 percent claim that fewer than half of today’s brands feel genuine.
Keep the following considerations in mind as you determine what sets you apart in an increasingly crowded social media landscape:
- What do you want to accomplish with your social content? What should followers understand—or how should they feel—after reading your posts?
- Which characteristics define your personality? How do these mesh with your writing, speaking, or photography style?
- Is there a situation when your content’s tone departs from your typical approach? How can you address this issue?
- Do you maintain a consistent voice across various platforms? Does it change between written content and videos? If so, which approach resonates most with your followers?
5. Network both in-person and online.
Networking is just as critical for social creators as it is for “traditional” professionals. This should go beyond interacting with clients and editors. Reach out to industry authority figures to establish connections. Over time, you can draw on these relationships to score guest posts, interviews, or simple insights to take your content to the next level.
The basis of your online networking strategy should involve following influencers on several platforms. These individuals don’t need to have hundreds of thousands of followers. In fact, you’re far more likely to build connections with micro-influencers. No matter their reach, interact by leaving insightful comments or sending private messages to establish a closer connection.
While you’ll find many of the top influencers on your “follow” list by way of content-related searches, a variety of tools can help make the search easier. These tools allow you to build lists of influencers via browser extensions and keyword searches. Top options include:
Don’t skip out on in-person networking opportunities, either. For example:
- Attend industry conferences or events specifically targeted to social content creators. They’ll provide insight during keynote presentations and contacts through social functions.
- Hit up conference show floors and other vendor presentation areas to talk with represented businesses. Your efforts could lead to powerful partnerships.
- In addition to developing new relationships, be sure to maintain and build on existing contacts. If you don’t already follow in-person contacts online, make a point of looking them up and reaching out. Your previously established network may be more relevant than you realize.
If nothing else, attending events will allow you to get a better feel for the people behind the profiles you see on your preferred social media channels. Likewise, others will see how the “real you” stacks up against your social media presence.
6. Keep writing.
The saying “practice makes perfect” applies to social content creation. The more you write about a specific topic, the better you’ll understand it over time, and the easier you’ll find it to develop a compelling voice that appeals to your audience. Regular practice also helps you maintain your writing ability, which, without regular effort, can easily be lost.
While daily updates on Instagram, Facebook, and LinkedIn are ideal for developing a targeted voice, a variety of other practices can also help you strengthen your writing skills. Examples include:
- Leaving detailed comments on blogs, social media posts, and other content that captures your interest
- Writing responses but not publishing them as comments—instead, use these written thoughts to fuel your own posts
- Taking notes throughout the day as you make observations in your daily life
- Using prompts to break through writer’s block: apps such as Writing Challenge may help
BIG TIPIt’s also in your best interest to publish social media posts regularly. Consider setting up a social media content calendar to establish a routine and schedule.
7. Invest in the tools of the trade.
While many social media users have tired of Instagram’s overly polished images, they’re also unwilling to put up with grainy photos or low-quality videos. Your visuals don’t need to be on par with those produced by experienced photographers, but crisp and clear images are essential. These can be difficult to achieve without the right camera or photo app.
Begin by selecting a smartphone or a digital camera suited to your niche and platform. High-end phones tend to produce the best images and videos, but a variety of mid-tier options also work well. Keep your unique photo or video needs in mind as you select a device that will give you the best ROI in terms of content quality.
The most expensive phone with the most advanced camera still won’t make up for poor editing. Thankfully, a variety of tools allow novices and experienced editors alike to perfect their social media content. Favorites include:
8. Explore new platforms.
While many social creators maintain a presence on several platforms, others achieve greater success by focusing primarily on just one or two sites. Don’t be afraid to follow their lead and settle into a niche—but remember that your platform of choice always risks falling out of style.
Facebook, Instagram, Twitter, and YouTube all appear to hold staying power, but new platforms and opportunities for building your audience are always on the horizon.
Keep an eye on emerging opportunities, but don’t commit to new channels until you feel confident that they reflect your purpose and voice. Until then, feel free to set up a private account and experiment. The more comfortable you get with emerging sites, the better prepared you’ll be to unveil new accounts when you’ve determined a particular platform can help you spread your message.
9. Level up your hashtag game.
Compelling written copy may currently dominate Instagram captions and LinkedIn posts, but hashtags remain as important as ever. These helpful tools allow you to attract attention and categorize the content.
Qualities worth considering when integrating hashtags include recent trends and popularity among top influencers. The number of hashtags and their placement within a given post also matters. If you struggle to keep these elements straight, look to tools like Hashtagify.me for assistance.
Over time, you should get a better feel for which hashtags attract the most attention, both in general and within your target audience. Hashtag skills, like writing, emerge over time, so don’t get frustrated if you struggle to understand this unique internet language at first.
10. Keep an eye on metrics.
If you’re committed to building your audience, you’ll need to determine which types of posts appeal most to your followers—and which should be abandoned. Unfortunately, no one-size-fits-all approach applies. A variety of factors impact performance, including everything from the topic to your hashtags and even the time at which you post.
Successful social creators do not post content blindly hoping it will strike a chord. Instead, they conduct thorough research to determine what their audiences want and how they can deliver it while still maintaining an authentic voice. From there, they track performance closely. They seek patterns to discover which posts succeed and how their performance can be replicated in the future. Detailed analytics are crucial to building an effective social media content strategy.
Once you’ve laid the groundwork for a successful social media presence, it’s time to begin tracking your key performance indicators (KPIs). Traffic may dominate these metrics. Likes and views provide an initial glimpse of your reach, but these only represent the beginning.