how to become a amazon reviewer

Last Updated on January 17, 2023

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how to become a Amazon reviewer

How to Become a Top Amazon Reviewer

Ready to start trading your honest thoughts about a product for free stuff? Here’s what to do.

1. Sign up for an Amazon account

Make sure it’s linked to an email you frequently check and include some information about yourself in your account profile.

It’s good to list the types of products you’re interested in reviewing. You do NOT need to use your full name, or a real picture of yourself.

2. Download the Amazon App

Get the app for your smartphone.

It comes with a barcode scanner, which makes it super easy to look up products you already own.

If you really want to buy something to review, companies always match new product releases with sales and coupon deals. It should always be cheap and easy to find something to review.

3. Start Writing Reviews

Write honest, unbiased reviews of products you’ve already tried.

What products do you buy over and over again — and why? Which products did you hate so much you’ll never buy them again?

Remember to check your grammar and spelling!

4. Consider Product Questions

If you’re at a loss for words, think about the questions you’d have if you were a customer buying an item on Amazon.

“Is it worth my money? Does it really work? Are there better brands out there?”

Genuinely try to help the customer decide whether this is the right product for them.

5. Check the Number of Reviews

If an item has too many existing reviews, it’s unlikely anyone will read yours.

If an item has few or no reviews, you have a greater chance of being noticed.

Your ranking only improves when you get “Helpful Votes” from customers who felt you helped them make a decision about their purchase.

6. Review the Types of Items You Want to Get for Free

When I started reviewing a lot of health products, I got inquiries from supplement companies before I was even a Top Reviewer.

If you consistently review the same things repeatedly, you’ll become an “expert” in the field.

7. Pay Attention to Product Release Dates

Many companies release new products at least two weeks before they’re for sale on Amazon. The faster you post your review, the more likely it is someone will give you a “Helpful Vote.”

8. Update Your Account Often

…but be sure not to flood it with reviews.

If you have more “Helpful Votes” than reviews, your ranking goes up.

If you write too many reviews before you get any “Helpful Votes,” you’ll actually make it harder for yourself to improve your ranking.

9. Create Review-Focused Social Media Accounts

Start social media accounts devoted to your Amazon reviews.

Companies target reviewers based on age, gender and social media following.

Once you become a Top Reviewer, companies sometimes request you give them shout-outs on multiple social media accounts. The more expensive the product, the more advertising the companies will want from you in order to get items for free.

10. Be Honest

You MUST disclose if you got a product for free. It’s one of the Federal Trade Commission’s rules, and Amazon will enforce it.

It even has an algorithm that automatically blocks certain reviews from going up, as well as employees who investigate people who may be breaking this rule.

Will You Become a Top Reviewer?

It may seem like a long process, but if you take on the challenge, the fruits of your labor will be well worth the struggle.

Being a Top Amazon Reviewer may not pay any bills, but it can help save you and your family thousands of dollars, since you’ll get free stuff you would otherwise have paid for.Who doesn’t love getting something for nothing? Visit The Penny Hoarder Shop to see what freebies are available.

Shannon Quinn is a writer, entrepreneur, and legal student living in and around both the Greater Philadelphia and New York areas. She spends a great deal of her time discovering creative ways to save money so that she can live comfortably on a small budget.

amazon vine program


Amazon Vine is a based on unbiased communication between selected reviewers (Vine Voices), enrolled sellers, and buyers. Sellers enroll in the program and submit products to be reviewed by Vine Voices. The goal is to provide customers with reliable feedback by using reviewers with a high “reviewer rank,” meaning they submit frequent, honest feedback that other buyers consider helpful.


Amazon Vine originated in part because sellers were soliciting favorable rankings by offering free or discounted products in exchange for glowing reviews. To make matters worse, some of these products were counterfeits that would otherwise receive negative feedback without the incentivizes. Amazon tackled the counterfeit problem by rolling out Project Zero to protect brands via continuous scanning and a tool that allows sellers to remove counterfeit products themselves. Vine provides a second tier of protection in safeguarding against fake reviews.

Vine Voices are chosen by Amazon’s invitation and determined with several criteria. Most important is the feedback from other customers about their reviews – specifically, how helpful and accurate they are. The number of reviews they have written and how recently they have reviewed are also determining factors. Amazon’s algorithm matches them to products based on the category of their prior purchases. While Vine reviews are subject to posting guidelines, reviewers are not compensated for their opinions and are encouraged to give honest feedback, even if it’s negative. Their rating as reviewers is not affected by negative reviews, which encourages truthful input.

Sellers and vendors who enroll in Vine send products that will be distributed to Vine Voices for authentic feedback. Vendors have no say in which Vine Voices review their products and cannot contact the reviewers directly. Since Amazon matches the products with the most relevant reviewers and tags their reviews with a Vine Voice Badge, customers can confidently trust the content. 

It offers an unprecedented way to increase the number of reviews of your products and improve customer trust in your brand. Since negative reviews can happen, sellers should only submit a product that’s ready for roll-out, and then swiftly address negative feedback to show buyers you care about their experience. 


Amazon Vine works to generate real reviews, which can otherwise be a challenge, particularly when a brand or product is just getting started. Sellers can send samples to reviewers even prior to the product hitting the market to acquire those essential early reviews. Everyone is looking to buy products with 4 or 5 stars, and Vine can help kickstart a product listing’s progress with its informed evaluations.


Enrolling in Vine also drives brand awareness, since Amazon’s algorithms give more weight to top-ranked reviewers. If product “experts” like your products, chances are others will too, so Amazon pops them higher in the queue. Your product’s performance is measured by the number of sales, as well as customer feedback. Valuable feedback means your product is more likely to be the top result for consumer queries.

Vine increases conversion rates since reviews are vital to making the sale. When you start with product reviews on day one of your launch, you have an edge over the competition. You want your product to seem new and innovative, but still provide proof of quality, which is achieved with a wealth of reviews.


The cost of being a Vine Voice reviewer has always been free, aside from some tax burdens on products received, and there is no compensation for participants’ time. They receive “payment” in the form of free or discounted products to review. For sellers and vendors to enroll, the price can be a deterrent for some companies, particularly startups that could benefit most from Vine. As Vine launched in Seller Central (while previously only available in Vendor Central) at the end of 2019, Amazon temporarily waived the enrollment fee. Here’s the pricing to sign up, as of December, 2019.

  • Previous cost to enroll in Amazon Vine –  $2,500
  • Current cost to enroll in Amazon Vine – $0
  • New in 2019 – free enrollment extends to sellers on Amazon Seller Central as well as Vendor Central
  • Sellers are responsible for FBA fees to stock and ship products 


Buyers rely on product reviews when shopping online since they can’t see or touch the item themselves. No matter how convenient Amazon makes delivery and returns, it’s still frustrating to receive a product only to have to return it. Buyers are counting on reviews to be accurate, so they can make an informed purchase. Having an algorithm to select reviewers who are best suited to comment gives buyers more confidence in their opinion. When they can see a badge of Vine selection, it makes them more likely to purchase.


Vine criteria for sellers are continually evolving, but currently, to enroll products for review, you must be a professional seller with a registered brand in the Amazon Brand Registry. You must have fewer than 30 reviews on your product and have a buyable FBA “new” offer and available inventory, as well as an image and description. It’s a simple process to join – just log in and enroll a product by selecting the ASIN and agreeing to the terms and conditions. You can choose your target buyers by categories like interests, gender, and age.

There are 3 tiers of enrollment. In the Basic level of service, you can enroll 5 products. The Plus level allows you to register 10 products, and Premium allows for 20 products. Once you enroll your products, you ship free products to Amazon, which features them in a monthly newsletter for Vine Voices to select, order, and review. 

Not all products are eligible for enrollment, so consider your inventory before you enroll in Amazon Vine. Some of the products Amazon won’t approve are:

  • Hazmat items
  • Sample products
  • Items sold in bundles
  • Heavy or bulky items
  • Drop-ship items
  • Adult-only products

With the plethora of products sold on Amazon steadily increasing, it can be tough to stand out from the crowd. Amazon reviews are a key factor in determining whether your brand will be chosen. Since buyers often search for products by star rating, it’s imperative to rank highly among customers to increase your sales. New products can struggle to find footing in a market that is saturated with duplicates. Using Amazon Vine to source credible reviews and tag your product with the badge of reviewer authenticity will distinguish you from the rest. Amazon is a jungle for sellers, so don’t navigate it alone.

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