Google Analytics Certification

Last Updated on December 28, 2022

Google Analytics Certification Coursera – Is it worth it? As you might know by now, google analytics certification course is taught by Google. It is for those who really want to narrow down and determine how to monitor and maintain their website and business better. First, let me ask you: Where do you think your path will take you if you become a Certified Google Analytics Individual Qualification (GAIQ).

This free online Google Analytics course will teach you about how you can use Google Analytics to its fullest, and unlock the power presented by the data analytics suite. When it comes to harvesting and analysing quality data that can improve your website’s performance, Google Analytics is one of the best tools available. With this course, you will learn how to monitor traffic closely, identify the best-performing aspects of your site, and more.

Right here on Collegelearners, you can rest assured to obtain all the relevant information on Google analytics certification for beginners, how to get Google analytics certification, Google analytics certification worth it, how long does Google analytics certification take, amid others. Be sure to visit our catalog for more information on related topics.

Google Analytics Certification

Analytics Academy helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis.

Google Analytics for Beginners

Learn the basic features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking.

Advanced Google Analytics

Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.

Google Analytics for Power Users

After you’re familiar with the range of features Analytics offers, learn and practice actionable analyses to track business performance and identify areas for business improvement.

Getting Started With Google Analytics 360

Learn about powerful Google Analytics 360 features that are not available in the standard product, and gain insight into how you can benefit from integrations with BigQuery, Google Marketing Platform products, and Google Ad Manager.

Introduction to Data Studio

Introduction to Data Studio helps you learn and practice beginner steps in connecting your data and building Data Studio reports.

Google Tag Manager Fundamentals

Discover how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

The Certification Process

Step 1: Sign up for Google Partners

The first step you need to take is to sign up for Google Partners, because you have to be a Partner in order to take the GAIQ.

Others will see your badge and recognize you as an expert.

This is great to put on your resume or LinkedIn profile, and to have associated with your business.

So definitely take this first step.

2. Take courses to get yourself prepared

The Google Analytics certification requires taking and passing an exam. This certification isn’t the type of test you can do without preparation. Google Analytics has complex layers that will need time studying to learn the ins and outs of the platform.

If you want to get Google Analytics certified, you need to prepare. To start getting ready for the assessment, take Google’s various analytics courses to help you gain valuable knowledge that you need to pass the exam.

There are four main courses you’ll want to look at to get your certification:

  1. Google Analytics for Beginners
  2. Advanced Google Analytics
  3. Google Analytics for Power Users
  4. Getting Started with Google Analytics 360

These courses will help you prepare for your certification.

As you take each course, take notes. There is a lot of information that this certification will cover, so you want to document the core points to review before your exam.

By taking the selected courses, you’ll be more prepared for the exam.

3. Prepare for the certification exam

Once you’ve done those courses for the certification exam, you’ll want to take the next step in preparing for your exam. The best way to do this is by studying your notes for the exam and knowing what to expect on it.

You want to know how the exam is broken up.

Is the test multiple sections, for example, or one long section? How long do you have to finish the exam? What types of questions will the test have?

When you know what to expect, you’ll feel more prepared.

Let’s look at the critical information you need to know about the Google Analytics Individual Qualification (IQ) exam:

  • The exam is broken up into subject sections: When you take the assessment, you will get tested on different subjects. This format will allow you to focus on different aspects of Google Analytics, one at a time.
  • All the questions are multiple choice: Like most online exams, you can expect to see all multiple-choice questions when it comes to the Google Analytics certification test.
  • You have 90 minutes to complete the exam: Google gives you 90 minutes to complete your certification.
  • There are 70 questions on the exam: When you take the Google Analytics Individual Qualification exam, expect to answer 70 questions. You cannot skip questions or go back to others. You must answer them as they come up in your test.
  • You cannot pause the test: Previously, Google allowed you to pause the exam when needed. This break does not exist anymore. When you are ready to take the assessment, you must sit down for the full 90 minutes or however long it takes you.
  • You must get an 80% or higher to pass: Google requires that you obtain a score of 80% or higher to pass. If you don’t reach that score, you will have to retake the exam.
  • You can retake the exam: If you don’t pass the exam the first time around, don’t worry! You can retake the assessment after a day and try to get your certification again.

This information gives you insight into what to expect from your exam.

4. Take the certification exam

When you feel prepared, take the certification exam.

With all the knowledge and study resources we’ve listed above, you’ll be ready to take your test. Make sure you have anything you need to take your exam, like a bottle of water, a pen, or a notepad.

Take the GAIQ Exam

Technically the next step after signing up for Partners is to take the exam, but unless you’re already an expert in Google Analytics, we recommend doing some studying in between steps 1 and 2.

At least take the time to learn about the exam – how it’s broken up, time limits, question formats, etc. (which we’ll explain below).

Search Engine Journal’s Complete Guide to Google Analytics is a great starting-off point for anyone looking to learn more about Google Analytics.

Thankfully, Google offers IQ courses in order to teach people about their programs and to help prepare them for these certification exams.

These courses are targeted for everyone from beginners to the most experienced users, so there’s something for everyone.

We recommend reviewing material from the following courses (but of course you should tailor the study material to your skill set – no need to start at the beginning if you’re already an advanced user):

  • Google Analytics for Beginners.
  • Advanced Google Analytics.
  • Google Analytics for Power Users.
  • Getting Started with Google Analytics 360.

The 2018 Google Analytics Bootcamp by Udemy is also a great resource for all things analytics.

While Google has a lot of resources for getting certified, they aren’t great for those who really want to learn the practical, real-world applications.

A data bootcamp for both Google Analytics and Google Tag, this course covers all the knowledge and best practice tips and tricks you need to master both programs.

In addition, there’s a Google Analytics YouTube Channel that has great reviews for anyone wanting to learn more about the program.

Once you’ve exhausted the content, you should take the time to learn about the test itself.

The GAIQ is broken up into modules, so you take the exam one subject at a time.

The website states that you have 60 minutes to take the exam, but you actually have 90 minutes from start to finish.

There are 70 questions total and they consist of multiple choice and True/False.

As soon as you begin the exam the timer begins counting down, and you are unable to press pause for any reason.

A passing score is 80 percent or higher.

If you fail, you’re required to wait 7 days before taking the exam again.

Finally, we recommend taking several practice tests prior to beginning the real exam.

This in itself can be a career booster, because Google Partners comes with a badge that shows you’re certified in different areas of Google (providing you pass the content exams).

5. Post-exam

If you pass the test, you will receive a certificate saying that you passed. You can add this certificate to your website or resume. If your company is a Google Partner, you can see the document in that account.

When you pass the exam, you will have to retake the assessment in a year.

Google requires that you keep your certification fresh each year, which can help refresh your knowledge and learn about new features, reports, or tools.

google analytics certification cost

The IT Support, User Experience Design, Project Management and Data Analytics Certificates cost $39 per month by subscription on Coursera. Access to the Google Associate Android Developer Certification training is free and the official exam fee of $149 is paid to Trueability to administer the exam.

google analytics certification coursera

Whether you’re looking to start a new career, or change your current one, Professional Certificates on Coursera help you become job ready. Learn at your own pace, whenever and wherever it’s most convenient for you. Enroll today and explore a new career path with a 7 day free trial. You can pause your learning or end your subscription at any time.

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google analytics certification salary

Job TitleRangeAverage
Digital Marketing Specialist$37k – $68k$50,159
Marketing Specialist$38k – $67k$50,081
Data Analyst$43k – $86k$61,342
Marketing Associate$36k – $64k$47,450
Marketing Analyst$41k – $77k$55,200
Digital Strategist$40k – $85k$58,908
Senior Marketing Manager$63k – $127k$88,039

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