Free Online Digital Marketing Courses with Certificates by Google

Last Updated on May 16, 2022

Digital marketing is a fun, interactive way to develop skills and knowledge of the Internet. These are the best free online Digital marketing courses. You can check out these free online digital marketing courses in order to to achieve maximum level of knowledge in this field. These online courses will help you gain the knowledge and skills to better understand digital marketing, enhance your strategy, promote your business or organization online, and succeed with measurable results.

From free digital marketing courses, google certification, and google free certification courses list 2019, you can do no wrong in searching for the information you need right here on Collegelearners. You’re welcome.

Google Digital Garage - Free Digital Marketing Course with Free Certificates

google online courses free with certificate 2021

Master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

Google is now offering a Free Digital Marketing Course which is one best online course in the Google Digital Garage. It’s a great opportunity for all of you to learn from Google and get certified in the Fundamentals of Digital Marketing.

Digital Marketing can be defined as “An advertising through a digital Channel. Digital Channels such as web applications, mobile applications, search engines, social media, email, websites, or any new digital channel. Digital Marketing online course is free for everyone with a free certificate from Google. Make your time productive.

Free Online Digital Marketing Courses With Certificates By Google

We live in a wondrous age my friends. Knowledge and learning can be obtained with a few clicks of the mouse, opening education and intellectual stimulation to anyone with a scholarly spirit.

Whether you want to start with the marketing basics or you’re more advanced, there’s something for everyone here. Below is a list of our favorite online marketing courses, most of which are free or very nearly free. Let the learning begin!

PPC University: Learn Search Marketing for Free with WordStream

PPC University is a free PPC marketing course brought to you by the PPC experts at WordStream. Also known as pay-per-click marketing or paid search marketing, PPC is a complicated topic, and there’s so much conflicting information out there, it can be overwhelming for beginners (and even the pros!).

That’s why we created PPC U: an organized, manageable framework of PPC courses to teach you what you need to know—from the basics to the more advanced strategies—to effectively advertise on both search engines and social media. 

If you’re just getting started with PPC training or have a little brushing up to do, PPC U is for you: a contained resource with a clear beginning and end. It’s like going to school for a PPC education — you’ll have expert guidance the whole way through.

digital marketing course by google

1. Introduction to Digital Marketing – Google Digital Unlocked Course

This course module offers students a comprehensive overview of the digital marketing landscape and presents all the key concepts and vocabulary that are incorporated in subsequent modules.

Just to give you an insight, Digital Marketing is an amalgam of Marketing through various online channels. These channels primarily include Search Engines, Social Media and E-Mails.

The Digital Unlocked is Google’s resource that will aid you to boost your digital knowledge & help you to learn Digital Marketing in an optimal manner. It is your one-stop shop for acing digital marketing skills with free these Google Digital Marketing courses on everything from search to SEO to social media, to help you grow your online business or digital marketing career.

(i) Google’s Digital Unlocked platform is free, and you just need to signup. Once you do that, soon you will start receiving your online learning plan of around twenty-three digital marketing topics. You can easily complete your Google Digital Marketing courses plan by viewing the lessons and checking your insight with fun and quick quizzes. Once you’d have completed your plan, you can unlock the certification questions. If passed, you can easily download your certificate as well.

(ii) This course is the best fit for Job seekers and students who are looking to know how to learn digital marketing. It is considered best for all those who wish to get started in Digital Marketing and like to hone their digital marketing skills with certifications to make their CV impressive. Digital Unlocked’s Introduction to Digital Marketing Course helps you learn from experience and you can watch different video tutorials from everyday DM experts of Google.

(iii) Digital Unlocked also aids you in understanding the practical aspect of DM learning and provides you with methods to apply your knowledge to test what you have learned.

(iv) Digital Unlocked includes The Primer app that delivers  5-minute digital marketing lessons in Hindi and English that will help you learn how to start a business, build a website, do SEO, run online ads, and more. It offers free Google Analytics certifications for individuals who complete their entire Google Digital marketing courses content.

A point to note here is that, although Google Digital Marketing Courses tell you how to do things, they do not necessarily give you a lot of information on the real-time applications of these tactics.

2. AdWords Fundamentals Course

Digital Advertising gives you a chance to focus on your advertisements to the kind of clients you need, and sift through those you don’t. The time you plan to advertise on the web with AdWords, you can utilize distinctive targeting techniques to achieve potential clients’ right at the time when they’re hunting down your items or administrations.

The modules in this course help students build up an essential comprehension of AdWords and get ready for the AdWords Fundamentals exam.

(i) AdWords Exam Study Guide

It is for the individuals who need to plan for the AdWords Fundamentals exam. It gives data and information about the essential parts of web-based advertising and AdWords, including the advantages of internet advertising, how to set up and deal with an AdWords campaign, and how to gauge and streamline your campaign’s execution.

(ii) AdWords Refresher Guide

This helpful Refresher Guide is an abbreviated rendition of the full AdWords Fundamentals Study Guide and can fill in as an awesome refresher before you take the exam or as you are dealing with your AdWords Ad campaign.

(iii) Google Academy for Ads

It helps you find out about Google’s advertisement products and gives you the aptitudes you need to succeed in online advertising. You need to take each one of the Google Digital Marketing courses, pass the Assessment, and gain an Achievement to show on your profile.

(iv) Guide To AdWords Success

A series of aides that will help you realize what you have to think about internet marketing, make a campaign that achieves new clients and figures out how to track and enhance outcomes of your AdWords Advertising campaigns.

(v) Building Relevant Ads with Ad Extensions

Utilizing advertisement extension resembles giving your promotion a major sign saying ‘I’m here’. Thus, Digital marketing Course Google will help you figure out how to optimize the visibility of your Ads and increment click-through-rates by including advertisement extensions.

(vi) How to Build the Best Keyword List

Building an extraordinary keyword list helps advertisers impart the best message to potential clients in the most effective manner. This Google Digital Marketing Courses will help you figure out how to state the best thing, at the most accurate time.

(vii) Campaign Settings

It will aid you to figure out how to get your Advertisement seen when and where you need it with Campaign Settings.

(viii) 3 Steps to Budget Smarts

This will help you find out how to oversee and benefit as much as possible from your financial plan.

3. Search Advertising Course

Advertisements on the Google Search Network aid advertisers contact the ideal individuals at the opportune time utilizing important keyword records. The modules in this course help students build up a solid comprehension of search advertising optimization excellent practices and get ready for the Search Advertising exam.

(i) Search Advertising Exam Study Guide

This guide is for the individuals who need to get ready for the Search Advertising exam. It lets you learn everything from how search functions, how to compose Ad Campaigns, Ad Configurations, and how to screen and upgrade Ad performance.

(ii) Search Refresher Guide

This convenient asset is an abbreviated rendition of the full Search Advertising Study Guide and can fill in as an extraordinary refresher before you take the AdWords exam or as you are dealing with your AdWords campaign.

(iii) Introduction to Remarketing Lists for Search Ads (RLSA)

It helps you send the correct message to the right individual at the ideal time utilizing RLSA.

4. Display Advertising Course

It can help you contact individuals while they’re going through their most loved sites, demonstrating a companion a YouTube video, analyzing their Gmail record, or utilizing mobile applications and sites.

The modules in this Google Digital Marketing courses cover what the diverse sorts of display ads are, the means by which they work and best practices for campaign administration in readiness for the Display Advertising exam.

(i) Exam Study Guide

It is the best fit for individuals who need to get ready for the Display Advertising exam. It covers everything from fundamental and advanced display advertising concepts, including best practices for making, managing, measuring, and streamlining display ad campaign over the Display Network.

(ii) Refresher Guide

This helpful asset is an abbreviated adaptation of the full Display Advertising Study Guide and can fill in as an extraordinary refresher before you take the exam or as you are dealing with your AdWords campaign.

(iii) Display Settings

This helps you figure out how to take full advantage of the GDN with Display campaign settings.

(iv) Introduction to Remarketing

It helps you learn about remarketing, remind individuals what you’re putting forth. For reasons unknown they may have missed it the first time, remarketing says ‘I’m good enough to have another look’.

(v) Setting up Remarketing

It will help you figure out how to set up remarketing tags and it demonstrates to you the best practices to capture the insights of clients required for solid remarketing records.

5. Mobile Advertising Course

The modules in this course acquaint you with the developing significance of smartphones and mobile advertising. In addition, it sets you up for the Mobile Advertising exam as well. You will figure out mobile Ad campaign methodologies, best practices and a lot more.

(i) Exam Study Guide

It is best for the individuals who need to get ready for the Mobile bidding and targeting, mobile advertisements, estimation, etc.

(ii) Refresher Guide

This helpful asset is shortened form of the full Mobile Advertising Study Guide and it can fill in as an awesome refresher before you take the exam or as you are dealing with your Mobile AdWords campaigns.

(iii) Mobile Ads

With clients progressively in a hurry, knowing how to run mobile advertisements that get their attention is fundamental. By reading Google’s manual, you can figure out how to make wonderful promotions that deserve people’s consideration.

6. Video Advertising Course

Google Digital Marketing Course

Video Advertising AdWords Certification

A video is one of the most incredible approaches to make a real association with potential clients. The modules in this digital marketing course by Google clarify the significance of video, survey how video campaigns work and offer video promotion best practices in planning for the Video Advertising exam.

(i) Exam Study Guide

This Exam Study Guide is for the individuals who need to get ready for the Video Advertising exam. The course covers everything from essential and advanced Video advertising concepts to how video promotions on YouTube and the Google Display Network can help your customers meet their advertising objectives.

Additionally, it covers Video advertising campaign creation and management including performance measurement and optimization.

(ii) Refresher Guide

This helpful asset is an abbreviated form of the full Video Advertising Study Guide that can fill in as an awesome refresher before you take the Video advertising exam or as you are dealing with your AdWords campaign for video advertising.

(iii) Types of Video Ads

Find out about the diverse sorts of video advertisements and how they can help your customer’s business flourish.

(iv) Selling AdWords for Video

Utilizing AdWords for video takes advantage of the world’s biggest video prospects. It helps you display AdWords for video as an answer to your business partner.

(v) How to Make Video Ads

It helps you figure out how to make a video advertisement for your business partners using YouTube in the quickest possible manner.

7. Shopping Advertising Course

Google Digital Marketing Course

Google Shopping Advertising AdWords Certification

Shopping advertising campaigns put your product images, cost, and business name directly before the individuals, hunting down for what you offer on Google.

The course modules in this course cover the creation and administration of your Google Merchant Center account, optimization of shopping campaign and befitting practices in planning for the Shopping Advertising exam.

(i) Exam Study Guide

It is considered best for the individuals who need to plan for the Shopping Advertising exam. The course covers everything from making and dealing with your Google Merchant Center account, data feed submission of product, bidding and optimization, etc.

(ii) Refresher Guide

This is an abbreviated rendition of the full Shopping Advertising Study Guide and can fill in as an extraordinary refresher before you take the shopping advertising exam or as you are dealing with your shopping AdWords campaigns.

8. Analytics Course

Google Digital Marketing Course

Google Analytics Certification

The Analytics Google Digital Marketing covers a review of Google Analytics; why it is imperative, how it works, and how to get around within the Analytics tools.

(i) Analytics Academy

You need to finish the Analytics Academy’s Digital Analytics Fundamentals and Platform Principles courses to plan for the Analytics IQ exam and figure out how Analytics functions, how to make a Google Analytics account, gather information, explore reports, and so on.

(ii) Analytics IQ Study Guide

Notwithstanding finishing the Analytics Academy’s Digital Analytics Fundamentals and Platform Principles courses, these Help Center articles will aid you to plan for the Analytics IQ exam in the most efficient manner possible.

(iii) Adwords and Analytics

Figure out how connecting AdWords and Analytics can enhance your messaging, bidding and execution of campaigns.

(iv) Google Analytics | Smart Goals

Realize what Smart Goals are and how they can help you distinguish the most engaged clients on your customer’s site.

9. Tools and Best Practices Course

Google Digital Marketing Course

Google Adwords Keyword Planner

An effective advertising campaign requires befitting planning and arrangement. Students ought to utilize the assets in this course to help comprehend their prospects and competitor scene, investigate the latest digital marketing trends and keyword searches in their industries.

Google Best Practices Guide

Google’s Best Practices Series give vital counsel on best search engine marketing strategies, AdWords tactics and foundation of paid search advertising. Different tools available in Google Digital Marketing Courses are-

(i) Google Planning Tools

(ii) Keyword Planner and Display Planner

(iii) Google Trends

(iv) Consumer Barometer, etc.

10. Google My Business Course

Google Digital Marketing Course

digital marketing course online

Google My Business Homepage

Despite the fact that making a Google My Business page is not a prerequisite of the Google Online Marketing Challenge, checking on and sharing this information to your business partner can be exceptionally valuable for further building up your customer’s online presence.

This optional course focuses on Google My Business, which is a resource that lets business owners with storefronts or local service areas create or claim a free business listing on Google. This digital marketing course by Google will show you how to set Google My Business up and get the most out of it.

What is Google My Business?

Google My Business is a free tool that aids entrepreneurs and business owners to keep their information accurate and updated in Google Search and Maps. By going through a verification process, you can include and alter the information like store address, hours of operation, and photographs. The course includes-

(i) Why is a Google My Business listing important

(ii) How to Create and Verify a Business Listing

(iii) How to Make Changes to Business Information

Who can Apply for Google Digital Marketing Courses?

(i) College Graduates

Irrespective of which field of education you are related to, you can easily opt for a Digital Marketing Course. While Digital Marketing is a short-term course, it can be done simultaneously with regular studies.

(ii) Marketing Professionals

Marketing professionals can join a digital marketing course to broaden their horizon in the marketing landscape. By applying for Google’s Digital Marketing Course, marketing professionals gain an in-depth understanding of the digital world to formulate their marketing strategies.

(iii) People looking for Change in Career

People who are looking for a career change can also join Digital Marketing Course by Google to give a new direction to their career goals.

(iv) Entrepreneurs & Businessmen

Entrepreneurs and businessmen can join the Digital Marketing Course by Google to innovate their business strategies & plans, reach out to their target audience and increase sales & conversions.

Conclusion

Aforestated Google Digital Marketing Courses are designed to help digital marketers learn everything about digital marketing in the most comprehensive and practical manner. Read this Quora answer to know the steps to get a Digital Marketing certification from Google.

Google Digital Marketing courses also aid marketers clear the certification exams and be a Google certified digital marketer. But before diving into this, you should have a clear vision of the Digital Marketing Course Content as well.

However, to become a true Digital Marketer & know how to learn Digital Marketing, you need a lot of practice and as with any other skill, some extensive mentorship. You cannot gain a true understanding of Digital Marketing unless you study a lot of case studies and take learnings from the experiences of a skilled Digital Marketer.

Certified Digital Marketing Master (CDMM) Course of Digital Vidya is specially designed to help students pass their Google  Digital Marketing Certification Exams. Not only that, this digital marketing institute gives you all that it takes to be a skilled Digital Marketer.

Also, the trainers who lead the program are Google certified and help you understand the practical aspects of Google Digital Marketing Courses & will clear your doubts regarding how to learn digital marketing.

Digital Marketing Courses — Paid and FREE | by Muntasir Mahdi | Medium

fundamentals of digital marketing

Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

Why get certified

Improve your CV

Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

Find a job

Becoming certified shows you have strong digital skills and that you’re motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.

Develop your career

Improving your digital knowledge can help you find a job, get promoted, or start a whole new career.

About the author

The Editorial Team at Infolearners.com is dedicated to providing the best information on learning. From attaining a certificate in marketing to earning an MBA, we have all you need. If you feel lost, reach out to an admission officer.
Study on Scholarship Today -- Check your eligibility for up to 100% scholarship.

Leave a Comment