Designers and branding professionals have largely shunned logos from the modernist period. In Logo Modernism, Jens Muller argues that it’s time to look again. He presents over 6,000 trademarks, created by more than 900 designers in 30 countries between 1940 and 1980. Some logos are well known, while others are more obscure, but all are meticulously reproduced in black and white at a uniform size, offering an unprecedented opportunity for comparison.
Muller provides brief biographies of the designers featured in the book and their studios—including Paul Rand, Will Burtin, Lester Beall, A.M. Cassandre, FHK Henrion, Otto Neurath and Konrad Wachsmann—and offers insights into the ideas behind their work. The result is a fascinating overview of the golden age of logo design.
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This is a great logo resource which I would recommend to anyone interested in branding or logo research. The size is more like a coffee table book so harder to put in a book case so something to at least be aware of.
About Logo Modernism Pdf Free Download
The book covers Visual communication principles, topics on print communication, communication through sound, communication through visual media and communication basics. This is a wonderful publication that will enhance your knowledge of communication.
The Collegelearners logo is loaded with the makings of a powerful brand. Use this modern font to create eye-catching advertising and merchandise that burn into your audience’s subconscious.
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Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.
This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.
Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.
About the Author of Logo Modernism Pdf Free Download
Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, Müller is Creative Director of vista design studio in Düsseldorf, editor of the A5 book series on graphic design history, and author of Logo Modernism. He is a visiting lecturer at the Peter Behrens School of Arts in Düsseldorf and at the design department of the Dortmund University of Applied Sciences and Arts.
R. Roger Remington is Vignelli Distinguished Professor of Design at the Vignelli Center for Design Studies, Rochester Institute of Technology, New York. He has lectured and written extensively on the history of graphic design, including Nine Pioneers in American Graphic Design and Design and Science: The Life and Work of Will Burtin and has been reocgnized by the RIT Eisenhart Award for Outstanding Teaching and the Trustees Lifetime Achievement Award for Scholarship in Graphic Design.