Digital Marketing Courses Harvard

The Digital Marketing Course at Harvard is your all-access pass into one of the world’s most renowned universities. Learn how to market for any company in any industry by using the latest digital marketing techniques under the guidance of leading professors and business gurus. The Digital Marketing Course at Harvard is taught by digital marketing thought leaders through video, audio, and written course materials. The course covers Facebook marketing, Google Analytics, Email Marketing, PPC Advertising, The Mobile Economy, SEO (search engine optimization), Social Media Content Strategy, Mobile Apps Marketing & more.

We’re all about being smarter, faster, better at what we do. That’s why the Digital Marketing course at Harvard Business School has been called “the best online marketing class ever.” You’ll learn how to activate your audience, create great content, measure what works, and react quickly. These are the skills you need to deliver outstanding results in digital marketing, no matter your role.

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harvard short courses digital marketing

As digital technologies continue to disrupt the competitive landscape, companies are under constant pressure to implement strategies for staying relevant, responsive, and profitable. Marketers who understand their customers’ end-to-end journeys and experiences will be successful in developing a strategic digital roadmap that meets both their customers’ expectations and their organization’s business objectives.

The explosion in social and digital media, and the proliferation of mobile devices and applications have revolutionized the way companies communicate with customers, build relationships, conduct business, and stay on top of changing market dynamics. It’s an exciting time to be a marketer, but the challenges are much more complex.

This two-day program in Marketing Strategy from Harvard University will help decision makers in both marketing and nonmarketing roles build a solid foundation in strategic marketing concepts and best practices as they explore the opportunities presented by digital marketing trends. Through case discussions, faculty presentations, and small group activities, you will expand your ability to approach marketing from a strategic perspective, ask the right questions at the right time, sift through the hype, and pursue integrated strategies that make sense for your organization and offerings.

free digital marketing courses harvard

The online marketing industry is growing at all times to meet the needs and demands of its consumers and professionals. As a result, there’s a course coming up that is geared towards those who wish to understand the uses of digital marketing in promoting … “

As digital technologies continue to disrupt the competitive landscape, companies are under constant pressure to implement strategies for staying relevant, responsive, and profitable. Marketers who understand their customers’ end-to-end journeys and experiences will be successful in developing a strategic digital roadmap that meets both their customers’ expectations and their organization’s business objectives.

This highly interactive online program will teach you a proven framework for designing, implementing, and managing a successful digital marketing strategy.

Receive actionable insights through a mix of lecture, video, case studies, articles, interactive exercises, and team activities. The week will culminate in a final team group presentation where participants present their digital strategies and hear their colleagues’ feedback.

Note: The online version of Digital Marketing Strategy is a condensed version of the on-campus program. It will not cover data and data markets, digital display and social media advertising, or crisis communication and preparation.

Program Benefits

  • Develop the skills to build an actionable digital marketing strategy that aligns with your business goals.
  • Apply concepts learned in class in a final team project and create your own digital strategy when you return to work. 
  • Examine how companies use different strategies to reach target audiences and learn how to incorporate them creatively in your own organization.
  • Learn to develop a digital plan that breaks up groupthink and aligns departments around a common vision.
  • Expand your definition of ROI and determine which KPIs can be applied to your digital plans.
  • Share ideas and challenges with a dynamic peer group of global digital marketers and enjoy multiple networking opportunities.
  • Earn a digital Certificate of Participation from the Harvard University Division of Continuing Education.

Topic Covered

  • Consumer behavior changes resulting from advancement in communications technology
  • Customer personas and journeys
  • Digital transformation and the impact on companies
  • Storytelling for brands in a digital world
  • The pros and cons of influencer marketing
  • Social media strategies
  • Search engine marketing (SEM)

harvard marketing courses

One of the best ways for data-driven marketers to up their game is through advanced knowledge and skill in advanced analytics. That is why we created Marketing Analytics: Data and Models, one of Harvard Business Review’s 5 most popular courses and a leading course on edX.org. Led by the world-renowned author of Google Blogger and former Google VP of Analytics Avinash Kaushik, this course covers everything from search engine optimization to website traffic analysis, cold calling to A/B testing, and more. With personalized recommendations and expert insights from Avinash himself, you’ll walk away equipped with an in-depth knowledge of the digital marketing space.

Our online digital marketing courses are completely free for marketing students, and marketing educators. You’ll receive access to our award-winning marketing courses, video marketing Crash Course, case studies, live class sessions, and entrepreneurship syllabus. We also feature open office hours where you can engage with our professors, alumni, and fellow students about all things marketing.

Who Should Enroll In Harvard Digital Marketing

This intensive online program is ideal for those looking to understand the big picture of building and executing a digital marketing strategy. Participants should be familiar with the various social and digital media platforms and have the ability to understand how business drivers apply to these digital marketing initiatives. This class is ideal for:

  • Executives looking to better understand the digital space and more effectively manage teams and agencies.
  • Mid-level marketers and managers looking to move into a senior role and adopt a more strategic mindset.
  • Professionals seeking to develop a solid understanding of the state of digital marketing.

5 Free Online Courses to Optimize Your Marketing Skills

Each is either entirely free or offers a free trial to try out content.

Course 1: Harvard Marketing Courses (Causal Diagrams — Draw Your Assumptions Before Your Conclusions)

Harvard University offers a free course of interest to B2B marketers, designers, and more in its universally-relevant “Causal Diagrams: Draw Your Assumptions Before Your Conclusions,” a nine-week course exploring methods to cleverly turn expert knowledge into everyday diagrams, and more.

Harvard also offers a surprising selection of additional free online courses, including 14 relating to data science and five in the computer science category.

Course 2: edX Digital Marketing Analytics: Competitive Analysis and Market Segmentation

The popular edX massive open online course (MOOC) organization, begun in 2012 by MIT and Harvard, offers “Marketing Analytics: Competitive Analysis and Market Segmentation,” a free four-week online course in competitive analysis and market segmentation, also exploring how to analyze and structure markets.

Additionally, through a wide array of educational institutions, edX offers an impressive number of free online courses of interest to B2B marketers, such as “Market Segmentation Analysis,” “Strategic Social Media Marketing,” and many others

Course 3: The University of California’s Writing for Social Media

Operating since 2012, BerkeleyX is the University of California at Berkeley’s program of free online learning resources, including “Writing for Social Media,” with its business-focused look at accurately assessing your audience, relevant content customization, and the importance of telling your brand’s story.

Berkeley, which also utilizes the edX platform, also offers the following marketing and technology related courses:

Blockchain Technology
Marketing Analytics: Marketing Measurement Strategy
Bitcoin and Cryptocurrencies

Course 4: University of Pennsylvania’s Viral Marketing and How to Craft Contagious Content

The University of Pennsylvania’s robust Penn Online Learning Initiative offers up a healthy dose of free online courses for marketers looking to expand or augment their repertoires, including a course dedicated to exploring “Viral Marketing and How to Craft Contagious Content,” delivered through another popular digital education platform, Coursera, and taught by The Wharton School’s noted marketing professor Jonah Berger.

Course 5: University of Colorado’s Digital Advertising Strategy Specialization

The University of Colorado offers over 130 MOOCs covering more than 25 specialized departments, including this three-month course exploring “Digital Advertising Strategy Specialization,” covering search advertising, social media and native ads, and other aspects of digital advertising.

Additional free online courses of interest to digital marketers offered by the University of Colorado include:

Teamwork Skills: Communicating Effectively in Groups
Advanced Business Analytics Specialization
Effective Communication: Writing, Design, and Presentation Specialization

best digital marketing online course

Gain the tools and techniques you need to engage audiences and inspire action in today’s complex, multichannel landscape. Through this professional graduate certificate, you build both the strategic and tactical skills to position your organization for success. Learn digital and traditional methods of research, analysis, and integrated marketing communication.

Key Learning Outcomes

  • Understand marketing fundamentals, including market-oriented strategic planning, market research, buyer behavior, target market selection, competitive positioning, product and service planning, pricing, and distribution.
  • Learn principles of digital marketing, from search engine optimization to paid search, CRM management to analytics.
  • Leverage market research design, qualitative and quantitative data, quantitative methods, and data-driven analysis.
  • Apply marketing communication principles and strategies in focused subject areas such as leadership, management, social media, or news media.

This certificate has been renamed and the curriculum revised to reflect current industry trends and best practices. Formerly, the certificate was called Marketing Management.

Getting Started

No application is required. You simply register for courses during our fall, spring, or summer registration periods. 

Earning the Certificate

To meet the requirements for the certificate, you must:

  • Complete four certificate courses for graduate credit.
  • Earn at least a B grade in each course.
  • Complete the courses within three years.

Learn more about pursuing a certificate and the process of requesting your certificate.

Certificate Courses

The professional graduate certificate in Marketing Management and Digital Strategy requires four courses or 16 credits. You may choose from the following course groups, using the certificate course search.

  • Foundations course (choose one course from select group)
  • Digital Tools (choose one course from select group)
  • Elective courses (choose two courses from select group)
Marketing Programs - Professional Development | Harvard DCE

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