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When you turn out your television, you don’t have to wait long for a commercial break. Bring up your favorite news site and you’re bound to see ads. Watch a video on YouTube and you’ll likely get advertisements before, after and throughout. Browse social media and targeted ads simply blend in with the rest of your content.

The advertising field has integrated seamlessly into the digital market. If you’re looking to get the attention of potential customers, you’ll face plenty of competition. You could pay to premier your ads front and center, or you could learn a few tips and tricks to help you get less expensive, organic traffic.

Advertising is a crucial part of the overall marketing campaign. This is when you introduce your product to your audience. It sets the tone for your entire campaign and for your brand as a whole. You want your first impression with potential customers to be memorable and impactful.

Online advertising courses are a great way to learn the best practices for advertising. Not only will you get a first-hand account from those who have run successful advertisements, but you’ll be able to take the class on your own time.

If you’re new to advertising or want to brush up on the basics, these courses are for you.

Skillshare

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1. “Copywriting 101: Crafting Your First Ad Campaign” by Skillshare

Copywriting is an essential part of any advertising campaign. It is the process that determines what copy will be on all your ads, brochures, emails, and more.

With this course, you’ll learn some of the basic principles behind creating engaging copy.

You’ll learn about headline writing, various types of scripts, and practical applications. This will give you a better understanding of the process and help you regardless of whether you plan to do all of the writing yourself or mean to supervise others.

This is a Skillshare class, meaning you need to be a Premium member to access it. This costs $15 for one month or $8.25 per month if you commit for a year (for a total of $99). However, you can try one month of Premium at no charge – if you haven’t used this before, it means the class can be free.

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LinkedIn Learning
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2. “Advertising Foundations” by LinkedIn Learning

“Advertising Foundations” is a general course that covers topics such as defining your audience, creating a content strategy, tracking your competitors, and more.

Of course, you’ll also learn how to create and place an ad. It even touches on what you can expect when working with partners, such as designers or researchers.

The cost of LinkedIn Learning depends on your profile and billing country. You can expect to pay around $25 for one month (or less with the annual plan). It’s more expensive than Skillshare, but you can still get a lot of value out of it, and you can access multiple courses for one price. Just like with Skillshare, there is a free trial.

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Skillshare

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3. “Instagram Ads for Business: Step by Step Process to a Successful Instagram Ad Campaign” by Skillshare

With over one billion users, Instagram is one of the most profitable platforms for businesses to use when advertising.

The social media giant has also developed its business functionality significantly over the years, making it a prime location for advertising efforts.

With “Instagram Ads for Business,” you can learn the essential steps for creating successful Instagram ads.

It contains actionable advice and assignments which will allow you to practice everything you’ve learned. Since it’s on Skillshare, you may be able to access it for free.

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Facebook Ads & Facebook Marketing Funnel Crash Course- 2020

All Levels • 16 videos • 2.1 hours    Facebook Ads & Facebook Marketing Funnel Crash Course- 2020$199.99GET COURSE

4. “Facebook Ads Crash Course” by Udemy

Despite its controversial security standards, Facebook is still the most popular social media platform.

This makes it irreplaceable in terms of advertising, and “Facebook Ads Crash Course” will break down the tips and tricks you need to create gripping Facebook ads.

You’ll learn how to determine and target audiences, how to remarket, how to reengage with past customers, and more. For a comprehensive course, it is reasonably priced.

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LinkedIn Learning
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5. “Advertising on Twitter” by LinkedIn Learning

Twitter, though it may pull a smaller user base than Instagram and Facebook, is known for having one of the most loyal user-bases on the internet.

In “Advertising on Twitter,” you’ll learn about advertising accounts, the types of ads available on Twitter, audience targeting, the metrics you should keep an eye on, and more.

The class is on Lynda (now LinkedIn Learning), meaning the pricing options are the same as with the Advertising Foundations course.

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LinkedIn Learning
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6. “Programmatic Advertising Foundations” by LinkedIn Learning

“Programmatic advertising” is a term that’s recently started to be thrown around in the advertising space.

Essentially, this refers to using software to automatically buy digital ads. It can make your marketing far more efficient, but it is a complex subject that is difficult to master. This course seeks to unravel its mysteries.

Students will learn how programmatic advertising works, the different strategies they can employ, the choices they need to make (media type, targeting, buying method), and so on.

It’s the third LinkedIn Learning course on this list, meaning you can theoretically take all three during the same month to minimize the costs.

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YouTube Ads Mastery ft. The Triple Threat Strategy

All Levels • 41 videos • 5.4 hours    YouTube Ads Mastery ft. The Triple Threat Strategy$199.99GET COURSE

7. “YouTube Ads Mastery ft. The Triple Threat Strategy” by Udemy

YouTube is the second largest search engine in the world and is an amazing place to advertise for your business.

Since you’re dealing with a video-based platform, setting up advertisements can be a bit more complex, but “Youtube Ads Mastery” is here to help.

You’ll learn how to launch campaigns and convert viewers into buyers.

The class will also talk about remarketing, about Google’s related services, about video content and optimization, and more. The base price is hefty compared to the previous courses, but the skills you learn can be crucial to your marketing strategy.

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What Makes a Great Advertising Course?

Your time is valuable. Not every class is going to fit your specific needs, but keeping these 3 factors in mind will help you locate the best ones.

Course Level

Have you had any advertising experience before? Questioning the course level you should start at will ensure you’re getting the most out of your course.

Finding one that suits your preferences and competencies will allow you to utilize the learning opportunity to the fullest. The level of the course will also determine how much effort you’ll need to put in. More advanced classes require a greater commitment, and you need to make sure you’re ready for it.

Focus

Though you could find an advertisement almost anywhere you look, the platform the ad appears on is a huge part of the battle for audience attention. For instance, an ad designed for Instagram will look different on Twitter, Facebook, and a desktop website.

As you search for the best class for you, you’ll discover that many advertising courses are platform-specific. There are also more general and comprehensive courses, but you can specialize within a certain platform if you desire. Your individual needs will determine what will work best.

Price

In a way, learning how to advertise means learning how to make money. That’s what makes these classes an excellent investment. But when you choose a course, you need to make sure the value matches what you’re paying for.

Final Thoughts

Advertising is one of the pillars of modern society. If you are able to develop a campaign that successfully embodies your company and converts customers, you can launch your business past what you thought you could accomplish.

It’s not easy to make it in the world of advertising – the competition is relentless. Give yourself a leg up on the competition by taking a course from a successful advertiser.

Frequently Asked Questions

Q

What should you consider to select an excellent online advertising course?

A

You must look at the content, course level, pace, discipline and instructor.Q

What are some great online advertising courses for beginners?

A

Benzinga recommends Advertising Foundations from LinkedIn Learning and Copywriting 101 by Skillshare.

  • What is advertising and why is it important?‎Advertising is the promotion of products or services to the public, and an effective advertising strategy is essential to the success of any for-profit company. This field has grown more important, as well as more complex, since the advent of the digital era. In addition to traditional print, radio, and TV ads, today’s digital marketing professionals have many more channels to use as well as greater control over the audience these channels reach.Google Ads search advertising is a quintessential example of this new era; while similar in format to print ads, the power of Google’s search algorithms and user data allow advertisers to target ads so that they are displayed only to users likely to be interested in their products, and to pay only when these ads are successful in garnering clicks. Social media marketing such as Facebook advertising and Twitter advertising also allows for user-specific targeting of ads that can use images as well as text.There are also new opportunities for longer-form advertising. Native advertising uses the same format of the usual content of a publication, has expanded beyond traditional “advertorials” to include sponsored content on social media as well as branded content such as white papers. These formats may offer a means to convey more complex value propositions that can be particularly effective in business-to-business sales.Regardless of the channel used, today’s advertising professionals also have sophisticated marketing performance measurement and management tools to evaluate their effectiveness. That means that success in this field requires more than a knack for coming up with a memorable message – you also need to have skills in analytics to understand your results, iterate, and optimize.‎
  • What kinds of careers can I pursue with a background in advertising?‎Advertising expertise is an in-demand skill, but successful careers in this area – much like the evolution of the industry itself – increasingly depend on selling in the digital realm. Thus, today’s advertising professionals must keep up to date with the latest digital platforms and continually learn new skills to stay ahead of the curve in this rapidly evolving field.Experienced digital marketing specialists may work their way up through the ranks in advertising agencies and other organizations to become advertising and promotions managers. These high-level professionals are in charge of planning and carrying out ad campaigns across all forms of media, and must be able to understand the advertising goals of clients as well as manage staff responsible for executing on their vision. According to the Bureau of Labor Statistics, advertising and promotions managers earned a median annual wage of $125,510 in 2019.‎
  • Can I learn about advertising through online courses on Coursera?‎Absolutely! Digital marketing courses and Specializations have long been some of the most popular learning content available on the Coursera platform, and the online format is an ideal medium for developing skills in the sophisticated digital tools and strategies available to today’s advertising professionals.With the opportunity to learn remotely from top-ranked schools like Duke University, University of Colorado Boulder, and the University of Illinois Urbana-Champaign, online courses through Coursera give you the opportunity to learn about advertising from leading experts and faculty on a flexible schedule and a lower cost than on-campus students.‎
  • What skills or experience do I need to already have, before starting to learn advertising?‎Before starting to learn advertising, it helps to understand the fundamentals of writing and public speaking. Advertisers rely heavily on their communication skills as they try to persuade consumers to make a purchase or take some other type of action. Knowledge of psychology can also be useful because you’ll need to understand what motivates people. Although traditional forms of advertising have involved mediums such as billboards, newspaper ads, and brochures, much of today’s advertising efforts take place online. So, it helps to have a firm grasp of basic computer skills as well.‎
  • What kind of people are best suited for roles in advertising?‎People who are creative and persuasive are well suited for roles in advertising. Advertising jobs require you to take a product or service and make it relevant and appealing to consumers. So, you’ll need to test out creative approaches to getting your message across to a target demographic. Depending on the specific role, it might also help to have an extroverted personality and a willingness to step in front of a camera. However, many advertising jobs, such as graphic designer and commercial script writer, involve working behind the scenes.‎
  • How do I know if learning advertising is right for me?‎Learning advertising could be the right path for anyone who has a passion for promoting their own works or the works of other people. Developing advertising skills is especially useful for people who plan to launch their own business, whether it’s a for-profit or nonprofit service. Even if you don’t personally plan to start a business, your advertising skills may help someone you know spread the word about their latest invention or new start-up. Independent contractors can also benefit from learning about advertising. For self-employed individuals, knowing how to stand out in a crowded field and catch the attention of potential clients is important for ongoing success.

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