google ad online course

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This google ad online course is designed for beginner/intermediate level students and will give you the exact blueprint you need to create a profitable Google AdWords campaign.

Top 5 google ads free course with certificate

Google Ads Insights Page Updated With 4 New Features

1. Google Ads Course

The Google Ads Course by Reliablesoft Digital Marketing Academy will teach you how to run profitable Google Ads campaigns.

This course is perfect for beginners as it starts from the basics and covers everything you need to know to get started with Google Ads. It includes the following lessons:

  • Introduction to Google Ads
  • How to create a new account
  • How to create conversions and enable conversion tracking
  • How to create Search Ads
  • How to create Display Campaigns
  • How to run Remarketing campaigns on Google Ads
  • How to run Dynamic search campaigns
  • How to create Discovery campaigns
  • How to optimize Google Ads campaigns

Why enroll in this course? The course is created by a Google Ads expert with more than 15 years of hands-on experience with Google Ads. Through this course, you’ll not just learn the theory but the best practices to follow to run profitable campaigns in the fastest possible way.

Pros: It covers both basic and advanced concepts. All lessons include step-by-step tutorials with videos and text to help you create and manage your Google Ads campaigns.

The Google Ads Course has 11 Lessons with video tutorials and step-by-step examples. It is offered as part of the Digital Marketing Full Course, which includes nine more courses covering ALL areas of Digital Marketing.

  • Course Name: Google Ads Course
  • Vendor: Reliablesoft Academy
  • Type: Online Course
  • Cost: $119 (currently at a 80% discount)
  • Duration: 4 hours
  • Level: Beginner / Intermediate
  • Certification: Digital Marketing Certification
  • Assessment: One exam (part of Digital Marketing Course)

2. Google Ads Free courses

Skillshop is a training platform set up by Google to help learners across the globe benefit from Google products and solutions.

One of the major focuses of Skillshop is Google Ads training. It’s the official training platform to use to get a Google certification on Google Ads.

The Google Ads certifications currently available are:

  • Google Ads Display Certification
  • Google Ads Search Certification
  • Google Ads – Measurement Certification
  • Google Ads Video Certification
  • Shopping ads Certification
  • Google Ads Apps Certification

The Google Ads courses are comprehensive and are taught by Google specialists. Upon completion of a course and passing an exam, you can become a Google Ads certified professional (for the particular specialization).

Getting a certification from Skillshop is a requirement for agencies or individuals that want to become a Google Ads Certified Partner.

Why enroll in this course?

For starters they are free and the official way to prepare for the Google Ads exams. By enrolling in Google Skillshop courses, you’ll:

  • Get fundamental courses for each type of Google Ad – discovery, display, shopping, search, video, and apps
  • Gain practical experience by setting up your own ad campaigns
  • Find tailor-made courses for agency professionals, marketers, and creators
  • Learn how to use Google Ad Smart campaigns – the newer, cost-effective way to bring in more sales

Pros: Get a Google certification, learn from folks at Google, complete the levels as per your comfort. Great to get started with Google Ads when you have no prior experience or knowledge.

Cons: Lack of real-life tips and tricks that can make a real difference when trying to optimize your campaigns to the fullest.

  • Course Name: Google Ads Training
  • Vendor: Google Skillshop
  • Type: Digital Training and Learning
  • Cost: Free
  • Duration: Self-paced learning
  • Level: Beginner / Intermediate
  • Certification: Google Ads Certification
  • Assessment: One exam with retake option, 80%+ passing score required

3. Ultimate Google Ads Training

The Ultimate Google Ads Training: Profit with Pay Per Click course offered by Udemy is a great value-for-money deal. Beaming with great reviews and a student base of 100,000+, this course offers Google Ads training as well as practical knowledge about PPC advertising.

Why enroll in this course?

Udemy is a renowned website for online courses and digital education. This course will help you:

  • Set up a Google Ads account from scratch
  • Learn how to set up Google Ads conversion tracking and monitor engagement via Google Ads
  • Gain knowledge on how to earn more by lowering your Cost-Per-Click (CPC)
  • Understand how to use tools like SEMrush and Optmyzr for better results
  • Deep dive into consumer behavior and utilization of customer data

Pros: No prior experience required, lifetime access, introduction to other tools like SEMrush.

Cons: Content is not updated to cover the latest changes in Google Ads and this creates confusion.

  • Course Name: The Ultimate Google Ads Training 2020: Profit with Pay Per Click
  • Vendor: Udemy
  • Type: Digital Training and Learning
  • Cost: $199 (check for discounts).
  • Duration: 5 hours of video content
  • Level: Beginner / Intermediate
  • Certification: Certificate of Completion by Udemy
  • Assessment: Final exam at the end of the course

4. Google Ads Essential Training

LinkedIn, the professional networking platform, has recently expanded into the online education space. Their Google Ads Essential Training course is a beginner-level program to help aspiring learners get a grasp of Google Ads. This could be a foundation course to becoming a Google Ads specialist.

Why enroll in this course?

It’s a free course and it’s only 2.3 hours long. When you register for this Google Ads course, you’ll learn:

  • Foundations of Pay-Per-Click advertising
  • Setting up and exploring your Google Ads account
  • Keyword research and targeting
  • Creating your campaign and advertisements
  • Advanced tracking and monitoring strategies

Pros: Concise content, no single lesson video exceeds 5 minutes, open forum to discuss doubts.

Cons: Covers only basic course material.

  • Course Name: Google Ads Essential Training
  • Vendor: LinkedIn Learning
  • Type: Digital Training and Learning
  • Cost: Free
  • Duration: 2 hours 28 minutes
  • Level: Beginner
  • Certification: LinkedIn Learning Certificate
  • Assessment: Complete all course lessons to earn a certificate

5. Google Ads For Beginners

The Google Ads for Beginners course is offered by skillshare. It is suitable for people who want to get into PPC but have no prior experience with Google Ads or PPC advertising.

The course is designed to give you a perfect blend of theoretical and practical knowledge to apply in real-time business situations.

Why enroll in this course?

The instructor is an experienced PPC specialist and in the demo, you’ll learn tips on how to run profitable PPC campaigns. Among other things, you’ll also:

  • Understand Keywords, their importance and learn accurate keyword targeting
  • Identify Match Types and understand how they help with cost savings
  • Learn all about Bidding Strategies and Quality Scores
  • Get detailed insight into Ad Extensions like Sitelink, Callout, Location, and Call
  • Become an expert in Conversion Tracking, and Ad Campaigns

Pros: Instructor teaches from personal experience, a live project to test your learnings.

Cons: 56 lessons, a live project might be challenging for working professionals.

  • Course Name: Google Ads For Beginners 2021
  • Vendor: Skillshare
  • Type: Digital Training and Learning
  • Cost: Free Trial (After the trial period, you can pay an annual fee of $99 or $19/mo).
  • Duration: 4 hours 34 minutes
  • Level: Beginner / Intermediate
  • Certification: No Certification
  • Assessment: Hands-on Class Project

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