free online course marketing

Sharing an online course with your audience is a great way to get more subscribers and increase your email list. In this article we are going to show you how simple it is to create online course campaigns.

This free online certificate courses for digital marketing will give you everything you need to master marketing your online courses and start making money from home.

In this free online course, you will learn everything you need to know about marketing for your online course, plus how Udemy helps instructors like you market their courses on the world’s largest marketplace for teaching and learning. Each module includes a video lecture and associated written materials, plus quizzes to test your understanding of key concepts.

The need to learn new skills is as strong as its ever been. From marketing to coding, we all want to learn more, and fast. Schools can teach you how to play the piano, develop your speaking skills, or become a great manager — but they have serious limitations. At we take the best in online course marketing, and bundle it all up into PDF reports which you can download whenever you like.

best free online courses for digital marketing

1. Fundamentals of Digital Marketing

Offered by Google

There’s no better way to learn digital marketing than through the company that started it all. Google’s free online digital marketing course ranks right at the top of our list with good reason; it covers all aspects of digital marketing for beginners as well as intermediate users and it comes with free certification. Industry-recognized certification through Google is an ideal way to get your profile noticed and add to your skill-set.

This 40-hour free online course in digital marketing features 26 modules and can be completed at your own pace wherever and whenever you want. Each module consists of several lessons that include text, video, and quizzes to test your knowledge. If you don’t want to progress through the entire course you can pick and choose which lessons to add to your individualized learning plan. However, we highly recommend starting from the beginning and progressing step-by-step so you can receive certification.

While we won’t list each module, some of the subjects covered include:

• Building your web presence

• Planning your online business strategy

• Understanding search and how to improve your campaigns

• Getting noticed locally

• Building an online store

• Expanding internationally

• Social media marketing

• Mobile marketing

• Content marketing

• Email marketing

• Advertising and analytics

Cost: Free

Certificate: Yes

Time to Complete: 40 hours

Curriculum: Introductory to intermediate

User Experience: Excellent

Quality of Instruction: Excellent


•Upon completion, students will receive an industry-recognized certificate to share on their CV and Linked-in profiles

•Lifetime access

•Quizzes to test your progress



2. Inbound Marketing Free Certification Course

Hubspot Academy’s Inbound Marketing Free Certification Course is a four-hour industry-recognized program meant for digital marketers who want to focus on their inbound efforts. The comprehensive curriculum consists of 10 lessons, 34 videos and 9 quizzes and is designed for beginners. During the free online digital marketing course, students will learn about:

•The fundamentals of inbound marketing

•Planning a long-term content strategy

•Creating blog posts

•Understanding social media promotion

•Developing a conversational growth strategy

•Understanding and creating a conversion optimization strategy

•Lead nurturing

• Aligning sales and marketing

•Applying a customer marketing approach

Upon successful completion, students will be awarded official certification from HubSpot to display on their LinkedIn profile, portfolio, resume, or CV.

Cost: Free

Certificate: Yes

Time to Complete: Four hours

Curriculum: Beginner

User Experience: Excellent

Quality of Instruction: Excellent



•Taught by four engaging instructors

•Excellent user interface

• Industry recognized certification


•Too short

3. Free Diploma in E-Business

Offered by Alison

Alison was developed in 2007 by Mike Feerick and was the first massive online open course (MOOC) platform on the web. With more than six million students registered on the site, this is one of the best free online course providers you will find.

The Diploma in E-Business course helps students build marketing skills through learning Google Analytics and AdWords, search optimization, revenue metrics, analysis, campaign tracking, digital measurement, and more. Over 84,000 students have enrolled in the free online digital marketing course, which takes between six to ten hours to complete. You will need to pass the final assessment with an 80 percent or better grade. Upon completion, you will receive a Learner Achievement Verification Report, or you can opt to purchase a certificate from the site’s online shop for around $20.

Cost: Free

Certificate: Yes, with fee

Time to Complete: Six to ten hours

Curriculum: Beginner

User Experience: Excellent

Quality of Instruction: Excellent


•Recognized leader in online learning

•User-friendly platform

•Video tutorials


•Students wishing to obtain a certificate will need to purchase it in the online store

4. Become an Online Marketing Manager

Offered by LinkedIn Learning

This 24 hour course offered through LinkedIn Learning provides students who already understand digital marketing with the skills they need to move up the corporate ladder into management roles. In this free digital marketing online course, students will learn best practices for online marketing, using the latest tools to implement a digital marketing strategy, and how to advertise effectively on social media platforms.

The course features 11 modules covering advance aspects of marketing including:

•Growth hacking

•Advanced branding

•SEO foundations

•Email and newsletter marketing

•Google analytics

•Google AdWords

•Facebook and Twitter

•Sketch for UX design

You can take the course for free if you already have a LinkedIn premium membership (most marketers do) or sign up for a trial and access the classes at no charge for a month.

 Cost: Free Try a free trial for Linkedin Learning.

Certificate: Yes

Time to Complete: 24 hours

Curriculum: Intermediate to advanced

User Experience: Excellent

Quality of Instruction: Excellent


•Taught by industry experts

•Receive a completion badge for your profile or CV

•Excellent user interface


•Must cancel LinkedIn premium before the trial is up to avoid fees

5. Digital Marekting Strategy

Offered by The University of Edinburgh

This thorough digital marketing course is offered by one of the top universities in Scotland through Edx. By engaging in the training for four to six hours a week, the course can be completed in about 8 weeks. The syllabus is comprehensive. Students who are looking for the most inclusive free curriculum on digital marketing will find this to be one of the top choices.

Certificates for the course can be obtained at the paid level of edX, which is also part of a professional certification. However, the lessons of each module can be audited for free. Auditing the course allows you to read and view all of the content. 

The program is designed to teach users a general understanding of digital marketing at the strategic level as it relates to business. Taught by two instructors from University of Edinburgh, it’s an ideal course to add to your resume or CV.

Cost: Free

Certificate: Yes, with fee

Time to Complete: 10 months

Curriculum: Intermediate

User Experience: Excellent

Quality of Instruction: Excellent


•Comprehensive course syllabus

•Excellent user interface

•Over 7000 students have enrolled in the course


•Certification only available at the paid level

6. Digital Strategy and Action

Offered by Babson College through edX

Digital Strategy and Action is a fascinating free online course that will introduce marketers to what big businesses like Amazon, Facebook, Netflix and Google have in common when it comes to digital strategy. In it, students will learn how the CEO’s of these giants pivoted from a simple idea to billions in revenue, and how they keep growing.

The course features inspiring in-depth case studies, including stories about Amazon CEO Jeff Bezos and Netflix CEO Reed Hastings as well as tons of tips, tricks, and advice.

If you’re an entrepreneur or marketer who dares to dream bigger, the course will provide insight into how the world’s biggest leaders in marketing have stayed at the top.

Students can opt for the paid version, which gives them an instructor-signed shareable certificate with the Babson University logo, but this is not a requirement. It can also be taken in its entirety in the audit version for free.

Cost: Free

Certificate: Yes, with fee

Time to Complete: Four weeks

Curriculum: Introductory to Advanced

User Experience: Excellent

Quality of Instruction: Excellent


•Taught by Babson College Lecturer of Strategy Peter Cohan

•Interesting and engaging

•Perfect for those who need a little motivation


•You will need to pay to obtain a shareable certificate

7. Digital Media and Marketing Strategies

Offered by the University of Illinois through Coursera

The Digital Media and Marketing Strategies course offered by the University of Illinois is course five in a seven-part specialization in Digital Marketing. Like all Coursera programs, it can be completed in audit mode at no cost or in the paid version. Students who opt for the paid version will receive a completion certificate.

The free 15-hour course in digital marketing will teach you:

• How to optimize your digital assets

• The basics of online and video marketing

• The basics of email and social media marketing

Cost: Free

Certificate: Yes, with fee

Time to Complete: 15 hours

Curriculum: Beginner

User Experience: Excellent

Quality of Instruction: Excellent


•Taught by Mike Yao, Associate Professor of Digital Media

•Part of a 100% online MBA from the University of Illinois

•One of the only free courses with accreditation on our list


•You will need to pay to obtain a shareable certificate or earn credit

•Some assignments may not be available in the audit-only mode

8. Digital Marketing Strategy

Offered by Learn@Forbes

11 Great Free Online Courses for Digital Marketing 2

The finance and investing publication has launched its own series of certified online courses, and this one—Digital Marketing Strategy—can be accessed free for 14 days with a trial to Learn by Forbes. The three-hour course is self-paced and covers all of the basic elements of developing a digital marketing strategy, including:

•How to create a digital marketing strategy to meet organizational goals

•Understanding the customer journey and how it applies to digital marketing

•Exploring the use of a digital SWOT in assessing marketing efforts

•Explaining how lessons learned are integrated into digital marketing

•Describing the key ethical and legal issues in digital marketing

This list is just a small sampling of what you will learn in this short, content-rich course. Learning will come easy as you progress through the class which uses case studies, flash cards, and interactive games to help you retain as much information as possible. Upon completion, you will be eligible for a certificate that you can display on your website, CV, resume, or LinkedIn Profile.

Cost: Free

Certificate: Yes, with monthly membership

Time to Complete: Varies

Curriculum: Beginner to Intermediate

User Experience: Excellent

Quality of Instruction: Excellent


•Free subscription gives you unlimited access for 14 days

•Go at your own pace

•Excellent reputation


•You can only receive certification behind the paywall

9. Quick Tips and Tricks to Learn Digital Marketing in no Time

Offered by Skillshare

Taught by self-proclaimed digital marketing geek Kapil Chopra, this course contains 37 short lessons that can be accessed for free on the Skillshare platform. The course takes just shy of four hours, and Skillshare offers a free two-month trial so you will have ample time to get through all of the lessons if you choose.

While we won’t list each one, some of the more engaging lessons include:

• How to do keyword research

• How to see if your site is mobile-friendly

• YouTube SEO techniques

• Google AdWords and Analytics

• Email marketing

• Social Media Marketing

Cost: Free for the first two months—$99 per year thereafter

Certificate: No

Time to Complete: Approximately four hours

Curriculum: Introductory

User Experience: Good

Quality of Instruction: Good


• Short and easy-to-digest lessons

• Includes a hands-on class project

• Video tutorials


• Must cancel the subscription before the two-month trial period ends to avoid being charged a fee.

• Too basic for students looking for a more detailed course

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