Have you ever suspected that marketing tactics are more effective than they should be? That’s because they’re designed to work this way. Behavioural economics is a powerful tool which allows marketers to get you to act in ways you wouldn’t expect. It works because it plays on your feelings and emotions, thereby bypassing the logic behind why you do things. It can be quite sneaky, so it’s worthwhile knowing some of the tricks. In particular, I’d like to draw your attention to the following experiments:
Behavioural economic is a rewarding academic field of study. If you are trying to get an MBA there is no better way than learning about the subject. This course will take you from first principles towards helping you understand how people think and how their behaviours are guided by imperfect thinking and emotions. This will be a challenging but very interesting journey into human behaviour and potential biases, while also getting deep insights into many different topics in economics, history, marketing and finance.
Behavioral economics is the study of the emotional and psychological influences on decision making. It is the study of the theories behind why people make certain economic decisions, particularly those decisions that may be contrary to their best interest. Individuals make purchasing and investment decisions all the time that, under strict economic analysis, would appear irrational, from buying an expensive new car to paying five dollars for a cup of coffee. Behavioral economics seeks to understand the psychological factors that drive these decisions.
Behavioural economics is the study of psychology as it relates to the economic decision-making processes of individuals and institutions. This course will teach you about ultimatums, market prices, procrastination, cooperation, fairness, impulsivity, confidence, investor behaviour and more. You will understand how emotions affect the choices people make and see the ways behavioural economics improves traditional economic models.
behavioural economics university courses
Explore the fascinating world of behavioral economics with self-pace online courses and programs. Learn the theories and principles that drive decision making and design experiments to gain a better understanding of how people react to various influences. Learn how to design “nudges” and utilize decision tools to help people make better decisions. The six-week online behavioral econ course from the University of Toronto will help you develop an understanding of the philosophy and principles fundamental to the field. Gain exposure to the tools and approaches to behavior change and apply your learning and ideas to policy and business. For a deeper understanding of the psychology behind decision making, enroll in self-paced courses on how the mind works from the University of British Columbia.
Behavioral Economics & Design Courses
1. Behavioral Design Course — by Irrational Labs
This is a self-directed, online course, jam-packed with engaging content and real-world examples. 16 modules are delivered over eight weeks. Each module has fundamental insights into how you can leverage behavioral economics frameworks and insights to achieve desired outcomes from your products or services. We also cover our popular 3B model, the full Behavioral Design process used by Intuit, Microsoft, Indeed, LinkedIn and more!
Looking for a behavioral design course for health? Click here for a version of the course with a focus on how to design products and services to change behavior for better health outcomes.
2. Behavioral Economics & Psychology in Marketing
This Masterclass reveals how to use insights from 4 decades of research in consumer psychology and behavioral economics to increase retention and conversion. You’ll get a step-by-step framework on how to apply 24 most powerful psychological principles into your landing pages, emails, product development and everything in between.
3. Behavioural Economics in Action
How can we get people to save more money, eat healthy foods, engage in healthy behaviors, and make better choices in general? There has been a lot written about the fact that human beings do not process information and make decisions in an optimal fashion. This course builds on much of the fascinating work in the area of behavioral economics and allows learners to develop a hands-on approach by understanding its methods and more importantly, how it can be harnessed by suitably designing contexts to “nudge” choice.
4. Motivation & Reward Loops Masterclass — by Behavior Institute
Learn the proven motivation & reward loop playbooks from some of the world’s top behavior designers, so you can create more impact with less effort. When you can elicit motivation and create rewarding experiences, you can change almost any behavior in almost any context.
- Over 2 decades of insights, frameworks, and systems distilled into 6 weeks of intense learning and practice.
- World-class content, case studies, and behavior change tactics.
- Community of behavior change professionals from different fields
- Super-actionable with fill-in templates, checklists, and decision trees.
- 100’s of examples, case studies, and screenshots to get you inspired.
Level up your ability to motivate and change behavior in just six fun, action-packed weeks. Join here.
5. Designing Nudges
A step-by-step framework to designing behavioral interventions that work. This online course allows behavioral science enthusiasts to take the next step and try out nudging in their environment!
Impactually / Cost: $75 / Instructor(s): Christina Gravert & Nurit NobelStep-by-step nudge designOur Instructors Our resident behavioral scientist Christina is an Assistant Professor in Behavioral Economics at the…impactually.teachable.com
6. Behavioural Economics with Rory Sutherland
Well you may think we are all perfectly rational people, making logical decisions, but this is simply not quite so, we all act and behave in rather interesting ways.
In this course you will quickly and easily master the key behavioural change concepts such as nudging, framing, social proof, scarcity, commitment devices and even the ethics behind it all. If you ever have to sell ideas, products or services, get people on your side, or simply wish you had the ability to view the world differently, then this is for you. Learn why people do what they do and how to influence them.
7. BETA Behavioural insights for public policy
Want to learn more about applying behavioural insights to public policy? Take BETA’s free online course.
There’s six learning modules, each with interactive quizzes to measure understanding, and a test with certificate at the end. The course covers the basics of behavioural insights, how these ideas can be applied in a government context, as well as an introduction to designing and evaluating behavioural insights interventions. You’ll also learn about the work of BETA — the Behavioural Economics Team of the Australian Government.
This course takes approximately 15 minutes per module (about 2 hours in total) — but you can save your progress and do it at your own pace.
8. The Brain and Technology: Brain Science in Interface Design
Learn about human attention — in particular, how the brain decides what is most important and therefore what we should look at first and how to create effective designs, through basing them on how the brain manages and prioritizes the sensory information it receives.
10. Behavioural Science for Brands
There have been shelf-loads of books written about behavioural science and psychology. So, do we need this course? The short answer is yes. This course is different. Most commentators have focused on describing the findings of behavioural science. That’s useful, but it’s not ideal for marketers or those running their own businesses.
Instead of describing academic findings, this course shows you how to apply them, to make your brand even more successful. Behavioural science can improve all aspects of marketing: from pricing to promotions, from media to messaging. If your customer is human, there will be something for you.
How can we do this? We will look at a wide variety of biases (not just the most popular ones) and explain how you apply them.