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about The Non-Designer’s Design Book Pdf Download

So you have a great concept and all the fancy digital tools you could possibly require—what’s stopping you from creating beautiful pages? Namely the training to pull all of these elements together into a cohesive design that effectively communicates your message. Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designer’s Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you’ll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap—which is just what audiences have come to expect from this best-selling author.

– The Joshua Tree Epiphany;
– Very interesting explanations of the WHY of how some things matter visually and work better, ultimately;
– Some very brilliant examples that give even to me, a steadfast adversary of trend aimed at ‘making all the things look pretty’, a thorough appreciation of properly formated text, grafics, infografics, etc;
– Tips and tricks! Very cool!

A must read for consultants, editors and other miserable beingsdriven professionals tasked with endless formatting!

Our eyes like to see order ; it creates a calm, secure feeling. (c) Yeah, if so, our eyes are OCD a bit.
… even if the overall presentation is a wild collection of odd things and has lots of energy. (c)

I read this book about a year ago and I’m going to complain about it first, and then rave about it.


Some of the text inside is too faint – it is actually quite difficult to read.

Some of her ‘examples’ look quite unattractive even when they are ‘finished’.


This is a very clever book. If you are visually hopeless, like myself, it talks you through what to look for in step by step, no assumptions. This is a book that explains both the four elements of visual design (I’ll get to that in a second) and six groups of typographic fonts.

If you put together a newsletter or just want to have stuff you write read, this is your first stop.

The first thing to know is that you have to organise stuff on the page according to her rule of ‘crap’ – Contrast, Repetition, Alignment and Proximity. She discusses these in reverse order to the mnemonic. In summary, group like things together, line them up, repeat elements and be bold in contrasting (bold is always better).

I only ever knew about two fonts and I knew you should only use two on a page and preferably one each from the big groups serif or sans serif – such that if you are using body text that is one, your heading should be the other. Well, that isn’t true and she proves it. There are six groups of fonts and they all have family relationships. And like all design, boldness is the key. This is a terribly interesting part of the book and well worth the read.

I learnt much from this book and really enjoyed the read. I’ve always known there was something to good page design, and had seen enough bad page design to know its value. But without ever having been told the basics I could only assume that the difference between someone doing a good design and someone doing a bad one was more or less something to do with ‘the eye’. Now I know there are principles – principles that can be broken, but only with care. It is a good thing to know that such principles exist. She has written another book called “A PC is not a typewriter” which I also must read.

simple and easy-to-read about fundamental concepts

This book succeeds in fulfilling its promise: educating visual novices about design and typographic principles. It’s remarkable to me that this book works so well when I’ve seen others fall flat (I’m looking at you, Nancy Duarte!) in educating a beginner audience about design principles. It’s especially impressive when you figure in the fact that this book is not very long or slickly produced. Hell, it’s not even in color! But I think this is a part of Williams’ success. The book’s message is simple and extremely clear. She doesn’t overwhelm the reader; she keeps her examples (and the book is 80% examples) sparse so the points she’s illustrating are clear.

As an educator, I appreciate how the book is full of practical examples and quizzes. It actually forces engagement, rather than just hoping you’re already transfixed by the topic at hand. The examples are simple and effective. There’s a great sequence on pages 79-83, where she slowly transforms a boring report cover (it only has 20 words of text and no illustrations) into something more interesting by applying her four principles one at a time.

I also appreciated her emphasis on typography. Again, she keeps things simple by introducing six basic classifications of type, then she quizzes you to make sure you’ve got it. She then moves beyond the basics and shows how her design principles (particularly Contrast) can be applied to type.

All in all, this is a fantastic book that does exactly what it advertises. I would recommend this book to anyone who has ever had to design so much as a yard sale flyer.

This is quite possibly the best graphic design book I have read. The first part teaches you the four basic principles of design, CRAP. Or contrast, repetition, alignment, and proximity. It gives a clear overview of each concept and then provides examples of when it is working and when it is failing. It also asks you to actively get involved, not by pointing out all the errors, but by asking you to look for them yourself. Once the four basic principles have been detailed, it moves on to an equally important part of design: typeface.

First the book teaches you how to recognize the major categories of typeface so you can avoid placing fonts that are too similar on the same page, and so that you can effectively combine two typefaces with the maximum amount of contrast.

Of all the beginner design books I have read so far, this one is the easiest to read and the presentation of the four basic principles is clearly written. I used the knowledge and the exercises in this book to streamline the menu at work, and after I submit my changes, we will see if the knowledge provided was worthwhile enough for them to use my design over the layout they started with. 

About The Non-Designer’s Design Book Author

Robin P. Williams is an American writer of computer-related books. She is particularly known for her manuals of style The Mac is Not a Typewriter and The Non-Designer’s Design Book, as well as numerous manuals for various Mac OS operating systems and applications, including The Little Mac Book. Williams has also spent years studying William Shakespeare, and in 2006 issued her book Sweet Swan of Avon: Did a Woman Write Shakespeare? in which she proposed the writer Mary Sidney as a candidate in the Shakespearean authorship question.