Last Updated on January 17, 2023
In this article, we will look at the top ten languages new businessmen can use to get their bearings into the international business world. This post informs you on all that pertains to Best Language To Learn For Business, which foreign language is in demand for it professionals, best languages to learn for business in europe, is german a good language to learn for business and business languages of the future.
Language plays a crucial role in business, and it can be powerfully effective for business at a global level. So, exploring the best language to learn for business can help you better understand the target market and the local customer base’s requirements. We enjoy it as a global platform in the internet age, so we should take its underlying advantages. Read on to learn all about Best Language To Learn For Business, which foreign language is in demand for it professionals, best languages to learn for business in europe, is german a good language to learn for business and business languages of the future.
So, we should ask the international business perspective why wouldn’t we expand our business beyond the national boundaries? Here comes the issue of language barriers to conducting business communication worldwide. Likewise, formulating Marketing Strategies for the different local markets is essential. So, if you confine to one language, you will have the opportunity to target only the native consumers.
However, you can have enormous potential to grow your business by stepping in the cross border. It is only possible if you have at least the necessary skills in some essential foreign languages.
Best Language To Learn For Business
We begin with the Best Language To Learn For Business, which foreign language is in demand for it professionals, best languages to learn for business in europe, is german a good language to learn for business and business languages of the future.
10 BEST LANGUAGES TO LEARN FOR BUSINESS GLOBALLY
Are you interested in absorbing more about this? No worries! Here we have discussed the 10 best languages to learn for business considering the industry and economic importance. So, find this following post and keep reading to the end to get more insights on discovering the best languages for business.
1. ONE OF THE BEST LANGUAGES TO LEARN FOR BUSINESS IS MANDARIN:
Most of the people in China speak Mandarin. Mandarin has approximately 879 million native speakers. Additionally, about 193 million people speak Mandarin as their second language. So, in sum, there are 1.05 billion people who speak Mandarin. Besides, China is one of the world’s economic superpowers and very advanced in trade and commerce.
So, Mandarin is one of the best languages to learn for prospering in business worldwide. Moreover, China has the largest economy based on purchasing power parity, as reported by the International Monetary Fund (IMF). Additionally, China is the origin of many big businesses, such as Alibaba, QZone, Sina Wibo, etc.
China has a unique and ancient culture with a variety of traditions. So, the necessary knowledge about the language and culture can be beneficial while trading with China. China also has the world’s second-largest economy by nominal Gross Domestic Product (GDP). Moreover, it recorded a ten percent average economic growth over the last 30 years.
Because the county has the largest manufacturing and export network worldwide, there are substantial business opportunities in China that many entrepreneurs aim to exploit. Apart from China, Malaysia, Taiwan, Indonesia, Thailand, and Singapore also speak Mandarin.
So, China is the nation with the fastest growing economy in terms of production and purchasing power, which’s enough to learn Mandarin for business purposes.
2. ENGLISH IS ONE OF THE BEST LANGUAGES TO LEARN FOR BUSINESS:
English is a widely spoken language in the world. Around 983 million people speak English worldwide. However, only 371 million people are native speakers of this language. Likewise, the total number of native speakers includes the countries- United States (US), United Kingdom (UK), Canada, Australia, and New Zealand. We can find English speakers anywhere in the world.
The primary foreign language in many countries is English. Similarly, English is familiar to one-third of the world’s population, and it is increasing day by day. Besides, many leading organizations in the world use it as their official language. So, to expand and grow your business globally, you must communicate in English.
English is the most common language globally as people in 94 countries speak English. Not only it holds the number one position, but also it is the most commonly used internet language. English is a primary language and medium of instruction in the teaching and researching the top educational institutions globally.
Moreover, computers and mobile phones are an integral part of any business today. Since English plays a pivotal role in most software development and usages, it is necessary to learn this language to achieve business purposes. English is the best language for business, considering the current trend and the rise of globalization.
3. SPANISH AS THE BEST BUSINESS LANGUAGE:
Approximately 436 million people speak Spanish as their native language. Moreover, Spanish has about 527 million speakers globally. Many countries like Mexico, Colombia, Argentina, Venezuela, Spain, and the United States speak Spanish as a primary language.
Besides, almost thirty percent of the US population speaks Spanish. So, Spanish plays a pivotal role in global business and daily life communication. Some scholars have projected that the number of Spanish speakers will cross 60 million by 2020. Moreover, many words in the English language also derived from Spanish.
Besides, over 20 countries use Spanish as their official language. British Council reported that 34 percent of the business communication in the UK happens in the Spanish language. Learning Spanish will be beneficial if you want to expand your business, especially in the UK and US. So, it is better to learn Spanish to expand and grow your business globally.
4. ARABIC IS THE ENTRY TO THE MIDDLE EAST:
Speaking Arabic can be the Entry to the Middle East. Because the people of the Middle East mostly use the Arabic language in their daily life. Moreover, approximately 422 million people across the world speak Arabic.
According to the demographics, the Arabic language has grown by 2500 percent in the last 10 years. Similarly, it has even crossed the benchmark set by English and Spanish.
In the Middle East, the Arabic language has grown with its oil and gas businesses to communicate business. However, today the company of Arabic-speaking people doesn’t only confine to oil fields. Moreover, they are also growing their businesses in tourism, infrastructure, and fashion. If you plan to start trade and commerce with these nations, we highly recommend learning this language for business purposes.
5. ONE OF THE BEST LANGUAGE TO LEARN FOR BUSINESS IS PORTUGUESE:
About 229 million population speak Portuguese, out of which around 218 million are native speakers. These Portuguese speakers are mostly live in Brazil. Moreover, this language has similarities with the Spanish language. This language plays a vital role as it is native to Brazil.
Brazil is an essential part of BRICS, and they are influencing the world with the way they conduct business. Similarly, Portuguese is a substantial foreign language in South America, and it has a more significant impact on business communication. We can also see the Portuguese’s past invasion in other parts of the world like China, India, and Africa.
Likewise, it has remarkable influence whether it is culinary cuisine or it’s the administrative setup. Hence, if you wish to unleash business opportunities in different parts of the world, you should learn this language because Portuguese is a widespread language and can expand trade and commerce globally.
6. RUSSIAN ONE OF THE BEST BUSINESS LANGUAGE:
There is about 267 million Russian speaking population globally. Moreover, out of the total speakers, approximately 153 Russian speakers are native to the Russian Federation. In addition to that, the rest of the Russian speakers live in Ukraine, Belarus, Uzbekistan, and Kazakhstan. Again, considering the power of BRICS, the Russian language is essential in the business world.
Because we consider Russia is one of the world’s largest nations that have a significant influence in business. Similarly, Russia is also the sixth-largest economy in the world. There is a projection that Russia will overtake Germany by 2030. Moreover, Russia has the finest minds and skilled workforce in core science, engineering, information technology, and materials science.
However, the population of Russia is less proficient in English. This indicates that learning Russian is essential for expanding business and trade internationally. Moreover, if you want to explore Russian business opportunities, acquiring Russian language skills will be fruitful for you in the future.
7. GERMAN AS THE BEST BUSINESS LANGUAGE:
The German language is one of the influential languages in Europe, or we can say in the European Economic Zone, the European Union (EU). In Germany, around 76 million people are native German speakers. Moreover, worldwide approximately 129 million people speak German as a foreign language.
German knowledge is a must in Germany, Austria, Belgium, Switzerland, Luxembourg, and Lichtenstein. Likewise, Germany has nine border countries, and people also speak German at the neighboring countries’ adjacent border. Over the decades, Germany has dominated the automobile sector and produces the world’s most luxurious car brands like BMW, Mercedes, Porsha, Audi, etc.
Moreover, only around 80 million German population contribute to 4.5 percent of global GDP. Similarly, German is also an essential language in the banking industry as the European Central Bank’s head office is situated in Frankfurt, Germany. Besides, Germany is very advanced in research and technology, and they are the third-largest contributor in research and development globally.
If you want to walk shoulder to shoulder with one of the finest craftsmanship in the world, you must learn German. Your German knowledge can be beneficial if you wish to do business with Germany. German is very famous for the following sectors such as healthcare, medical equipment, machinery, information technology, green energy, automobiles, etc.
8. FRENCH IS ANOTHER BEST BUSINESS LANGUAGE:
Globally, about 229 million people speak French, and around 76 million speakers are native. We all know that French is the language of Romance and Love. However, it still holds greater importance in the business as well. Overall, about 102 million internet users comprise the French-speaking community. International organizations like the United Nations (UN) and the World Trade Organization (WTO) also include French as the official language.
Besides, 39 countries across the world speak the French language. Similarly, it has a significant influence in many parts of Africa, such as Rwanda, Tanzania, and Ethiopia. Likewise, these countries are not proficient in the English language. So, learning French can be very useful if you plan to pitch a business in these regions.
9. BEST LANGUAGES TO LEARN FOR BUSINESS IS JAPANESE:
Japan is famous for its technological advancement and the prosperous style of the people. In Japan, there about 129 million of the population primarily speak Japanese as their native language. Japan is the country of incubator for innovations in learning and manufacturing. Because it is one of the most technologically advanced nations of the world.
Moreover, it is one of the dominators of global trade and commerce. Japanese is an essential language because of Japan’s involvement in different vital industries globally. Besides, Japan is a significant contributor to development assistance all over the world. Likewise, it also has a remarkable influence on climate policies, finance, energy, and natural resources security.
Japan accounted for around 89 billion dollars in sales through e-commerce in the year 2016. If your business is relevant to Japanese policies, technology, and environmental sustainability, learning Japanese and their culture can be beneficial.
Moreover, Japanese knowledge gives an edge, and it can be an advantage for partnering with Japan to expand and grow your business globally.
10. HINDI IS THE ENTRY OF INDIAN SUBCONTINENT:
There is about 544 million population speak Hindi and Urdu. Moreover, out of a total, about 329 million people are native speakers in India. Again, the second largest populated nation is India, which is contributing to the workforce. However, the national language of India is not Hindi. Instead, it is one of the official languages, along with many other provincial languages.
Moreover, Hindi is standard in all official documentation despite the diverse language group found in India. India is a growing and emerging economy in the Asian subcontinent. So, it plays a vital role because the Indian consumer market is growing significantly.
Indian is famous for its diverse culture, art, and agriculture. Moreover, it is a primary growing consumer market, and its manufacturing sector is developing. Although English is a popular language in India, around 85 percent of people are not fluent. Therefore, if you want to expand your business and trade with this growing economy, learning Hindi can help you capture the local marketplace.
These are the best languages to learn for business purposes. Whether it’s an established company or just founded as a Startup company, any business must overcome the language barrier to expand and grow its market globally. However, if its representative can communicate to the target marketing using their native language, it is only possible.
As a result, it can be an effective business communication considering the cultural differences and localization. So, you can learn the best languages for business purposes to take full advantage of business opportunities.
which foreign language is in demand for it professionals
Next, we consider which foreign language is in demand for it professionals, best languages to learn for business in europe, is german a good language to learn for business and business languages of the future.
There is increasing demand and scope for Portuguese Language Experts in India in various industries like Finance, Exports, Accounts, Technology, Technical Support, IT/ITES, Tourism, and Education. Portuguese Courses in Delhi and Goa are pretty popular.
Highest Paid Foreign Languages In 2022
The following are the six most in-demand foreign languages for jobs to learn to find better career prospects, explore new opportunities, and get acquainted with the new culture. Kindly check below the most in-demand which foreign language is in demand in India 2022.
English is the largest language by the number of speakers and the third most spoken native language globally. It is the most widely learned second language and is either the official language or one of the official languages in almost 67 sovereign countries.
More people have learned it as a second language than there are native speakers. It is estimated that there are over 2 billion speakers of English. You can learn online English as a foreign language.
English is the most commonly spoken language in the United Kingdom, the United States, Canada, Australia, Ireland, and New Zealand. It is widely spoken in some areas of the Caribbean, Africa, and South Asia. English has developed over the course of more than 1,400 years.
Learning English is essential as it enables you to communicate with literally anyone on earth! It is one of the highest-paid foreign languages in the world. Also, English is widely used for essay writing as well.
Since English is spoken in so many different countries, people worldwide decide to study it as a second language. Proficiency in speaking and English writing is essential for personal and business purposes.
- Native Speakers: 360-400 Million
- Non-native Speakers: 600-700 Million
- Official Language in the USA, United Kingdom, Australia, Canada, New Zealand, and over 55 other countries.
- I unofficially Spoken in UAE, Germany, and over 40 other countries.
Learn the English Language online in 2022 to find great career and job opportunities.
French is a romance language with 80 million native and over 153 million non-native speakers. Because of France’s colonial past, more people speak this language outside France than in France.
People learn French for pleasure and business alike. Did you know that there are more French speakers outside France than in France?
France’s colonial history played a big part in making French the second-most widely spoken language in Europe. It is also taught as a foreign language in schools in many countries across the globe, making French the second most commonly learned foreign language globally.
- Native Speakers: 80 Million
- Non-native Speakers: 153 Million
- Official Language in France, Canada, the Democratic Republic of the Congo, Madagascar, Cameroon, Ivory Coast, Niger, Burkina Faso, Mali, Senegal, Chad, Guinea, Rwanda, Belgium, Burundi, Benin, Haiti, Switzerland, Togo, Central African Republic, Republic of the Congo, Gabon, Djibouti, Equatorial Guinea, Comoros, Luxembourg, Vanuatu, Seychelles, and Monaco.
- Unofficially Spoken in: Algeria, Albania, Andorra, Bulgaria, Cambodia, Cape Verde, Dominica, Egypt, Greece, Laos, Lebanon, Morocco, Macedonia, Mauritania, Mauritius, Moldova, Romania, Saint-Lucia, Tunisia, and Vietnam.
From Canada to France to Switzerland to Morocco, various immersive settings are available to study up the language of fashion, philosophy, and romance.
More than 220 million people speak French, and as the language of international relations.
French is the most popular foreign language to learn in India, and the reasons to learn French are apparent. With over 30 French-speaking countries around the globe, It is spoken by roughly 300 million French speakers across the world. According to Forbes, there will be 750 million French speakers worldwide by 2050.
French continues to be a top choice among students, both at school and University level. French contributes more than 50% of original words to the English language, so Indians fancy it so much as it becomes relatively easier to learn. French language salary in India for a translator is ₹482,154 (Basic Salary)
One of the highest-paid foreign languages. Within Europe, France is the third most popular destination for international students, including India. Another reason is India’s craze about Canada, where French is one of the two official languages.
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Germany has the highest GDP in Europe, and it’s another economic powerhouse where people are going to find new careers. Knowing German in business will offer you the highest bonuses over the other languages.
It’s one of the three official languages of the European Union, and it’s the most widely spoken language in Europe, especially in Central and Eastern Europe.
The German language ranks as the most widely spoken native language in Europe and is one of the three official languages of the European Union. In addition, it is the lingua franca of Central and Eastern Europe.
Learning German has enormous potential advantages, from finding new jobs to boosting your university career. If you’re interested in studying abroad, you can study for free at any public university in Germany!
- Native Speakers: 110 Million (Est.)
- Non-native Speakers: 52 Million
- Official Language in Germany, Belgium, Austria, Switzerland, Luxembourg, Liechtenstein.
- Unofficially Spoken in Brazil, Bosnia, and Herzegovina, Czech Republic, Denmark, Hungary, Italy, Kazakhstan, Namibia, Poland, Romania, Russia, Slovakia, Ukraine.
Program duration options vary from a week to more than a year, but six months is recommended to be proficient, thanks to English being a Germanic language.
After French, German is the most famous foreign language among Indians. It is spoken by over 100 million native speakers and 185 million speakers worldwide.
German is one of the highest-paid foreign languages. It is also the most spoken native language of Europe. Besides, German is the second most commonly used language on the internet.
Whether you want to pursue further studies, do business in Germany, Switzerland, or Austria, or enhance your employment opportunities in engineering, automobile, power and utility, management, medical and healthcare, etc., German is the language to learn.
The Spanish language has spread widely across Europe and the Americas, making it a number one language to learn in 2022, after Mandarin Chinese. With Spanish-speaking countries being among the leaders in the globalized economy, you should take this opportunity.
Spanish culture, arts, and music have always made the Spanish language a popular and favorite one to learn. It is one of the most commonly spoken languages after Mandarin Chinese.
The Spanish language is spoken in Spain, South and Central America. It is also said primarily used in the United States.
- Native Speakers: 470 Million
- Non-native Speakers: 100 Million
- Official Language in: Mexico, Colombia, Spain, Argentina, Peru, Venezuela, Chile, Ecuador, Guatemala, Cuba, Bolivia, Dominican Republic, Honduras, Paraguay, El Salvador, Nicaragua, Costa Rica, Puerto Rico, Panama, Uruguay, and Equatorial Guinea.
- Unofficially Spoken in Andorra, Belize, Gibraltar, and the United States.
Spanish is the second most commonly spoken language globally and valuable to business deals, and it’s a top pick for the most demanded foreign language to learn. While learning any language can be difficult, language experts rank Spanish as one of the easiest languages to pick up for English learners.
With intense, immersive studying, you’re well on your way to being able to speak to anyone in the world. Programs offer short-term or long-term sessions, but six months is recommended.
Spanish is probably one of the easiest languages to learn for Indians. Spanish syntax and grammar are straightforward in that their vocabulary is highly similar to English.
You can pronounce most Spanish words with little effort. One of the highest-paid foreign languages.
Suppose you don’t want to be left behind in the future scheme of things (especially in the translators, diplomats, teachers, and travel career prospect fields). Spanish is one of the best foreign languages to learn for jobs.
According to Ethnologue, Italian is 21 on the world’s most widely spoken languages list. With a meager 63 million native speakers, Italian may seem like the least widely spoken language globally; however, you would be surprised to know that it is the most studied language in the world for culture and pleasure.
Italian is the fourth most studied language in US colleges and high schools with a 20% growth in enrollment rate, growing faster than any other language.
- Native Speakers: 67 Million
- Non-native Speakers: 13.4 Million
- Official Language in: Italy, Vatican City, San Marino, Croatia, Slovenia, and Switzerland.
- Unofficially Spoken in Albania, Belgium, France, Germany, Greece, Luxembourg, Malta, and Eritrea.
Italian is of the best languages to learn in 2022.
Arabic is the official language of the 22 countries that form the Arab League. There are more than 300 million Arabic speakers worldwide, though they predominantly live in the region stretching across the Middle East and North Africa. It is also one of the six official languages of the United Nations (UN)
The Arabic language ranks second among the highest-paid translation languages, with Arabic translators earning approximately £34,122 annually. Being the language of the biggest oil-rich country globally, you can be made more money by learning this language.
- Native Speakers: 310 Million
- Non-native Speakers: 270 Million
- Official Language in Modern Standard Arabic is an official language of 26 states and one disputed territory, the third most after English and French.
- Unofficially Spoken in Brunei, Ceuta, Cyprus, Eritrea, Indonesia, Israel, Mali, Melilla, Niger, Pakistan, Senegal, and South Sudan
One of the UN’s official languages out of six languages. Arabic Language Day is observed annually on December 18.
best languages to learn for business in europe
Next, we review best languages to learn for business in europe, is german a good language to learn for business and business languages of the future.
TOP EUROPEAN LANGUAGES FOR GLOBAL BUSINESS
It’s important to be constantly striving to improve your CV, learning the right language can increase your standing against other candidates.
Learning a language has lots of advantages, particularly in the business world. It helps enhance your CV and broaden your employment prospects. Knowing multiple languages is really useful for global business. Knowing another language can even increase your salary by up to 10-15% as nowadays most major corporations span several continents thanks to globalisation. Have a look below to see the top European Languages for global business.
Take care choosing the most useful language as it could affect how much your salary increases!
Where is it spoken?
English is the a noteworthy european language in global business as it is the official language in 67 countries that span all continents, including the UK, Australia, USA, South Africa, and Singapore.
How many people speak it?
English is the mother tongue of 360 million people, that’s over 5 times the population of the UK! Worldwide, the figure is even more impressive at 1.5 billion – meaning 20% of the world’s population speaks it!
Why is it important in global business?
Our website alone has over 1800 job offers for English speakers, need I say more? Aside from the fact it is so widely spoken, the majority of the world’s leading businesses are based in English speaking countries, including Apple, Unilever plc and HSBC. Check out our website for jobs with Apple and Unilever!
Make sure to check out our post on English business idioms if you decide to learn English!
Where is it spoken?
Spanish is the official language of 22 countries, including Spain and 9/12 of the South American countries. It is even an official language of the state of New Mexico in the USA joint with English.
How many people speak it?
400 million people speak Spanish as their native language. Including these people, 460 million speak it worldwide.
Why is it important in global business?
Some of the most famous Spanish companies include the banks Banco Santander and BBVA as well as the telecommunications company Telefónica. Have a look at our website for jobs in Spanish.
Have we convinced you? Maybe you should read our Guide to Relocating to Spain!
Where is it spoken?
It’s the official language in 6 countries including Germany, Austria and Switzerland
How many people speak it?
There are 95 million native speakers of German and 132 million speakers worldwide. 16% of the EU population speaks it!
Why is it important in global business?
Among the most famous German companies are European household names, including Aldi, Adidas and BMW. Want some more ideas of where you could go with your German? Have a look at our website for jobs for German speakers.
Fancy seeing how good your German is? Click here to find out!
Where is it spoken?
It’s the official language in 10 sovereign states and territories including Portugal and Brazil
How many people speak it?
There are 223 million native speakers – 205 million of which live in Brazil. Worldwide there are 260 million speakers.
Why is it important in global business?
If you’ve done Erasmus or have been looking for a home whilst studying abroad you might be familiar with the Portugues company Uniplaces. As for Brazil, as you may expect, some of their biggest companies including Vale and Petrobras, are in the oil and mining sectors. See what positions we have for Portuguese speakers on our website.
Think you know much about Portugal? You’ll probably be surprised by these fun facts!
Where is it spoken?
French is the official language of 29 countries, including France, Belgium, Luxembourg and Canada.
How many people speak it?
278 million people speak French as their mother tongue, worldwide this number increases to 300 million speakers.
Why is it important in global business?
If you’re from Europe you may be familiar with some of the most famous French companies whether it be from doing their shopping or their electricity bills – Électricité de France (EDF), Carrefour and AXA. Take a look at our website for over 400 job opportunities for French speakers!
Do you have the right impression of French people? Take this quiz to find out!
Where is it spoken?
It’s an official language in 4 countries – Russia, Belarus, Kyrgyzstan and Kazakhstan.
How many people speak it?
It is the largest native language within Europe, with 166 million speakers. Worldwide, this extends to 265 million people.
Why is it important in global business?
Unsurprisingly, some of the biggest companies in Russia are oil companies such as Gazprom, Lukoil and Novatek. Our website has some amazing job opportunities for Russian speakers if you need any more evidence!
Aside from business reasons, make sure you pick a language that you feel passionate about, and that you are excited to learn! Being interested in the culture and willing to visit the country is very important when learning a language, especially if you will be travelling there on business! We hope you’ve enjoyed reading about the top european languages for global business, we think you might want to use some of these tips once you start learning!
is german a good language to learn for business
More details coming up on: is german a good language to learn for business and business languages of the future.
The German language: origins, facts, figures
Let’s set the German language scene. After all, who doesn’t enjoy those interesting linguistic titbits? German (Deutsch) is a part of the West Germanic language group cluster, other members being English, Dutch and Frisian.
After Roman contact in 1st Century BC, the recorded history of the Germanic languages began. It’s only around the 6th Century that we can speak of a German language itself.
Because of the political, social and geographical closeness, English and German share many loanwords, or Lehnwörter! You’ll most likely be familiar with Kintergarten, Angst (fear), and über, for example.
There’s also a massive number of cognates — words that look and sound similar in both languages — shining a light on English and German’s shared historical roots. For example…
- Doktor — Doctor
- Fabulös — Fabulous
- Großvater — Grandfather
- Lernen — Learn
- Mutter — Mother
- Regulär — Regular
… you probably get the point.
Nowadays, German boasts over 100 million native speakers, in addition to approximately 128 million more second language or foreign speakers — a symbol of its immense political and economic importance in Western society.
Germany is the largest native language of the European Union, in addition to being spoken in Austria, Liechtenstein, Switzerland, Luxembourg, Poland and even small parts of Belgium and Italy (specifically, the South Tyrol province!).
Some interesting aspects to German include its use of three genders, capitalisation for all nouns, as well as, classically, its tendency to have some very long words.
In 1999, the German Language Society nominated the following for Word of the Year: Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz. Particularly important if you’re in the food processing or manufacturing industries in Mecklenburg-Vorpommern — it refers to laws around cattle marking and beef regulation.
An economic powerhouse at Europe’s heart
Where do we start?
The incredible bulwark that is the German economy leads the world in science, manufacturing, services and more. It’s Europe’s biggest exporter, by far, as well as the world’s third-largest industrial nation.
Germany has Europe’s largest economy and is the fifth richest country in the world. It’s additionally home to Europe’s biggest population, and boasts brilliant geographical placement (right in the heart of Europe itself).
If you’re involved in the industrial sector, you’ll probably already know of Germany’s significance to your business. Industry accounts for 28% of the country’s GDP, with automotive, mechanical engineering, electronics, pharmaceuticals and more leading the way.
Marketers target the country to benefit from its thriving entrepreneurial scene and expansive opportunities for growth. Tourists, on the other hand (but crucially), flock there to see its 40 UNESCO World Heritage sites, rolling countryside, range of museums and — of course — enjoy a Schnitzel or two.
As such, Germany’s economy is perfectly well-rounded and diversified: tourism, services, agriculture and industry all playing a driving role.
A wealthy, connected e-commerce hub
With native German speakers totalling approximately 100 million, there’s a pretty mega audience waiting to hear from you — especially if you have an e-commerce hub or website online, where you can reportedly reach roughly 74% of these native speakers (without even branching out to physical marketing tools!).
Germany is, at this point, famously up-to-speed with tech and, by proxy, internet trends and usage – especially in terms of e-commerce. Among all the country’s other honours, Germany is predicted to be Western Europe’s fastest grower in the e-commerce field.
- Germany’s e-commerce user penetration is set to grow to 81.5% by 2024, currently at 74% in 2020.
- Germany’s e-commerce activity is to grow annually by 7.4% until 2024.
- Average revenue per e-commerce user is US$1,290.
(all figures published prior to the Covid-19 crisis)
Source: Statistica, eCommerce – Germany.
What this means — if you’ve got a product or service, there’s most likely going to be a target market and strong demand for it amongst people who speak German.
So how can your business take centre stage?
If you want to catch the attention of the German-speaking family and get involved in what certainly appears to be Europe’s most vibrant business economy, then the method is simple — reach out to them in German. Why? Because…
Not all Germans speak great English.
Most Germans speak very good English — indeed, the country is ranked as ‘very high’ on the English Proficiency Index. However, this level of skill is not spread evenly throughout the country or by generation.
Not only that, but German people much prefer to engage with companies that speak their language. In fact, Germans were proven to be the most discriminatory towards global brands who don’t adopt their native tongue. Leaving your website with only one language option is a sure-fire way to alienate these customers, even if they do speak English.
According to a study, only 56% of German people said that they would buy from a global brand who didn’t translate into German — the lowest score out of all countries assessed. This makes the language all the more important for business in order to reach these wealthy, abundant, German-speaking consumers.
More generally, 30% of global consumers never buy from English language sites, and 75% say they prefer to engage with websites in their native language.
Translating your content before pushing it towards the German market is thus key if you want to get involved – but totally worth it, for all the wonderful potential and growth it can offer.
Having a German version of your website will also be great for Search Engine Optimisation (SEO) — an authentically-translated website will naturally contain the search terms that Germans are using, pulling your business higher up google.de!
It might reassure you to learn that other businesses have done it, with great success.
Sam Williamson, Marketing Executive for Scottish title and plot sellers Highland Titles, told us that his company recently translated their entire site into German — and created a brand new site to target a German audience, too!
“It was a great decision for us as we’ve found an entirely new audience to market to,” he said. “Scots and Germans tend to have quite a similar sense of humour (very dry!) which is something that we didn’t really appreciate until we started to market ourselves to them. Business since has been so good, we’re now considering opening an office in Germany!”
Sprechen Sie Deutsch?
It’s pretty important to do so if you want to succeed internationally.
It’s hard to do the power and usefulness of the German language justice. It’s got everything; speaking German provides your business with access to a country of immense economic, political and social clout and wealth, with geographical superiority to boot.
Regardless of sector, it should be right near the top of your priority list.
At Alexika, we’ve got over 20 years’ experience providing top-quality professional translations between German and all the major languages of the world. Whether you’re translating a marketing campaign, a website, technical documentation or something else, trust Alexika to provide a fully-authentic German translation.
Don’t miss your opportunity to hit home with “the best country in the world”! Get in touch today with our friendly, expert team to discuss your German translation project.
business languages of the future
Top 10 Languages To Learn For Future
The list shared here with you is not definite. Before you ask why we are sharing this list then?
Let me tell you that considering these languages for the future can prove to be beneficial. As there are high chances that these languages will be leading the trade and cross the borders communication.
1. Chinese – Mandarin
The Chinese economy is one of the top growing economies. There is a rapid growth in China’s economy. And Chinese companies are no longer restricted to China. We see Chinese companies around the globe.
The Chinese language is also one of the most spoken languages. Chinese has the highest number of native speakers. This may not come as a surprise, knowing the population of China.
A total of 1.3 billion people speak Chinese in thirty-eight countries. The majority of the Chinese speaker, speak Mandarin. It constitutes 70% of the Chinese speakers. Out of thirty-eight countries, thirteen countries speak Mandarin Chinese.
No doubt Chinese is hard to learn for people belonging to different native languages. English speakers also find Chinese hard to learn a language. But trust me you will never regret learning Chinese. You ask why?
Because of the massive growth of the Chinese economy, its language is thought to be the language of the future. With the current progress rate by 2050 China is thought to become one of the leading economies. It is already considered to be the second leading economy.
And we all know that language of power is always looked upon.
2. Languages Of Future – Spanish
After Chinese, Spanish is the second most spoken language in our world. The Spanish language is not restricted to Spain only. You will be very amazed to know that majority of the Spanish speakers reside outside Spain.
People from thirty-one countries around the globe use Spanish as their native language. Out of a total of 513 million speakers 38.3 million people speak Spanish in the USA.
These numbers are thought to go up in the coming years. Spanish holds the status of the official language in many different countries other than Spain. These countries include Canada, Argentina, and Mexico to name a few. All these countries are one of the major economies of the world.
Spanish has the potential of becoming the language of the future. If you are an English speaker and considering learning Spanish then I have good news for you. Learning Spanish is comparatively easy for English speakers. As both these languages belong to the same language family.
3. Indo-Aryan Languages
Both Hindi and Urdu from the Indo-Aryan language are potential languages of the future. Hindi is the native language of 535 million people in India. Like China, this population continues to grow every year.
Urdu is widely spoken by 170 million people around the world. The population of Urdu speakers like India and China is on a continuous rise.
Learning both Urdu and Hindi can come in handy. India is globally known for the development in numerous industries. These include Information Technology. With that India is also becoming the center for trade and business.
4. Languages Of Future – Arabic
Another rapidly growing language is Arabic. We will not be able to move forward without Arabic. Like we can’t move forward without the oil produced by Arabic speaking countries.
Arabic the fourth most spoken language with 313 million native speakers. Native speakers of the Arabic language are evenly spread in 58 countries. While the United Arab Emirates can only export dates. It is one the biggest re-exporter of variety of products to many parts of the world.
5. Languages Of Future – Russian
With 150 million speakers Russian languages the official language of around 38 territories. Not only that more than 110 million people speak the Russian language as their second language.
The Russian economy is among one of the largest economies. Russia produces and exports a large variety of products. The Russian Federation is still the largest country in the world. Holds this status even after independence.