Last Updated on January 18, 2022
The benefits of Digital Marketing can be clearly seen in the results that lots of companies are getting when they integrate this method with their marketing plan. Those of you seeking the Benefits Of Digital Marketing, benefits of digital marketing for small businesses and benefits of digital marketing for customers need not look further as the article below gives you all the information you require and more. You will also find related to benefits of digital marketing in india
Businesses have experienced benefits in the way of better customer services, mass customer reach and minimal costs. Digital marketing has actually made everything easy for businesses. Its digital assets help businesses to target their potential customers; which is impossible in conventional marketing methods.
What is Digital Marketing?
In a nutshell, digital marketing refers to marketing through an electronic device or the internet. It’s another word for internet marketing.
Today, hundreds of thousands of businesses engage in digital marketing, as they find it easier—and more cost-effective—to reach a large number of people this way.
There are many digital marketing tactics, some of which are:
- Search engine optimization (SEO)
- Paid search
- Display advertising
- Social media marketing
- Content marketing
- Email marketing
- Influencer marketing
- Affiliate marketing
Traditionally, businesses reached their target audience using channels like television, radio, magazines, events, and direct mail. Now, as people spend more time online, businesses are trying to reach potential buyers through digital channels. After all, marketers need to go where the people are.
Benefits Of Digital Marketing
1. Digital marketing is the most powerful form of marketing.
Digital marketing has the potential to transform the way that you reach and engage your customers. But you don’t have to take our word for it. Here are some real examples of how digital marketing tactics are helping businesses just like yours reach their target market and influence conversions:
- Ecommerce candle company, Nidhi increased their sales by 714% over a 3-month period using social media (with a little help from LYFE marketing).
- Forever Diamonds, a Georgia jewelry company, was able to reach and engage its fans for less than $1 per engagement over the course of a year, increasing foot traffic and leading to real conversions.
- We helped a snow motorcycle business selling snow equipment, generate $96,664.98 worth of SEO results in just 5 months!
- Our team also helped a local gym convert 210 new leads over 90 days at a cost of just $4.33 per lead through effective and targeted Google ads.
These cases are a true testament to the benefits of digital marketing. With the right strategies and effective implementation, small businesses can increase their reach and conversions in just a matter of months.
2. You connect with more customers online
Digital marketing basically is an internet based form of buying and selling of goods ad services.
It is not the usual traditional form. Gone are the days when people scan through volumes of phone directories or browse through pages upon pages of broadsheets to look for information about a product or service.
Now, a huge percentage of consumers use the Internet to make their search for information a whole lot easier and convenient.
You can connect with potential customers online through various digital marketing channels, examples are — social media platforms (Facebook, Twitter, Google+, LinkedIn, etc), Search engine optimisation, email marketing, videos and more.
3. Using digital marketing tactics is the most cost-effective way to market your business.
One of the most important benefits of digital marketing is that it is the most cost-effective ways to market your business. When it comes to traditional marketing, it’s very difficult for small businesses with limited budgets to compete with larger businesses for ad space. However, with affordable digital marketing tactics, small businesses can get more for their marketing spend.
Consider this – a small business can expose over 1,000 people to its products and services for less than $3 using social media. While that same exposure through direct mail costs about $57 and through television ads costs about $28.
While traditional marketing tactics also often come with various hidden costs, the only cost to digital marketing is time. SEO, content marketing, and social media engagement take time to work their magic. However, there are still digital marketing tactics such as pay-per-click, display, and social media advertising that can produce quicker results.
4. Digital marketing gets you traffic without spending a dime
What do you think about your customers finding you without spending a dime to look for them?
Who wouldn’t want more traffic without spending a dime especially when it is a traffic of people that are looking for you? And if you think that’s amazing, check out how we optimised our website and reduced our cost to the barest minimum to drive over 300% ROI (return on investment).
5. Target the Right Audience
It’s now easier than ever to segment audiences since many digital marketing platforms allow you to target a specific audience. We have access to online tools that keep track of an individual’s online activities and demographic information. Digital marketers can use this data to offer users specific products or services that they may be interested in. For instance, once a visitor clicks on a brand’s display ad, whether on social media or through a search engine, the brand can target that visitor with subsequent and related ads. If the content a visitor receives is based on their interests and online behaviors, it creates positive reinforcement and makes shopping easier and more satisfying.
You can also target your audience with content and offers based on what stage they’re at within the buying journey.
6. Digital marketing opens as a career
Digital Marketing has changed the way companies market their business and will continue to remain relevant in companies as it is a necessity now and into the future, even more rapidly now than in the past.
This translates into jobs and future employment security, for those willing to learn and upgrade their digital marketing skills and knowledge.
Employment growth will be witnessed as businesses and other organizations adopt and integrate digital marketing strategies and seek to maximize the efficiency of their digital marketing investments.
Competition among companies will continue to provide the incentive for adopting result driven digital marketing strategies, and organizations will require more digital marketers to implement these strategies.
7. Accurately Measure All Results
With offline marketing, it’s difficult to measure the results of your marketing campaigns. For example, if you place an ad in a newspaper and on a billboard simultaneously, you can’t know exactly how many people viewed the newspaper ad or how many viewed the billboard ad. What can be more frustrating is knowing which ad is more effective and which ad to invest in.
However, digital marketing doesn’t have such issues. In fact, with digital marketing, you can measure everything worth measuring. From when the ad is clicked to when the visitor leaves the page. Everything! You are able to determine how many people saw your ad, how many sales resulted from the ad, and ultimately, your return on investment (ROI). Data analytics software (such as Google Analytics) and social networks or ad platforms (such as Facebook Ads and Google Ads) metrics make this monitoring or measurement possible.
However, it is important that you prioritize the most important data because there are many trackable metrics. This important data is called key performance indicators (KPIs). KPIs are those metrics that are related to the objectives and goals outlined in strategy planning and represent an effective business outcome. Some examples of KPIs are:
- Cost-per-click (CPC)
- Return on investment (ROI)
- Customer acquisition cost (CAC)
- Customer lifetime value (CLTV)
benefits of digital marketing for small businesses
The group of potential customers found online is a much larger group of people than you are likely able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. This post will help you better understand the benefits of digital marketing so that you are better equipped with the tools you need to optimize your small business.
Let’s get started!
1. Budget Friendly:
As a small business owner, you likely need to be very particular with how you spend your marketing budget. While traditional methods of advertising on billboards and newspapers can get very expensive very quickly, marketing on digital channels usually requires less investment and you can be more precise with who your ads are targeting so you know you’re spending your marketing dollars on the people that matter to your business. Initially, I recommend investing a budget amount you’re completely comfortable with and measuring the results. As you see performance increase, you can confidently increase your investment over time. Additionally, results tend to come in more quickly through digital channels, so you can quickly see the return on your investment.
Digital marketing allows you to reach out a wide audience quickly. People constantly spend more and more time on screens and digital advertising are present on almost every website we visit. By investing in digital marketing, you’ll be showcasing your brand in front of people instantly. It’s likely that 60% of your website traffic today is coming from mobile devices, and so a great opportunity lies in reaching these mobile consumers wherever they are. Social media platforms utilize specific audience targeting, allowing you to reach the people most likely to read and respond to your content.
3. Define your Audience:
You probably have an idea of who your target audience is and where to reach them. With digital marketing, reporting metrics will show you exactly who is interacting with your ads and on what channels – you may find new audiences you hadn’t thought of before. You’ll also find that some audience groups outperform others, so then you’ll be able to adjust media dollars accordingly.
4. Time Effective:
There’s no waiting on third party print shops to print all your materials. You don’t even have to leave your office chair to deliver the highest quality content straight to your audience. With all of your marketing being done in a time effective manner, you’ll have more time in your day to think about the other aspects of your business. With digital marketing, it’s very quick to go into the back side of your social platforms and track your analytics to make sure your money is getting spent in the right way and reaching as many people as possible.
5. Increased Brand Awareness:
It’s no surprise that the average person spends a ton of their day online. In fact, Nielsen Total Audience, found that the average adult spends 11 hours a day interacting with some form of media online. In correlation, there is an average of 3.2 billion social media users worldwide. Utilizing social media platforms as part of your digital marketing plan will increase the number of people who know about your business and can recognize your name. Your customers are already on social media, you may as well put your brand out there and in front of their face to promote your business even faster.
In a technology era where more consumers are using the internet to shop, socialize and search more than ever before, utilizing digital marketing strategies is a must if you desire to reach today’s audience. Each of these top strategies will help you generate the awareness needed as a start to building a sustainable brand online.
benefits of digital marketing for customers
There are many advantages of Internet marketing to both the consumer and the company. Let’s take a look at a few of the benefits your audience will experience because of Internet marketing and how those benefits help your business.
1. It keeps consumers current
The world is constantly changing. New trends, products, issues, and needs emerge every day. In a rapidly changing world, consumers need a way to stay on top of everything that is changing.
The Internet is a great place for keeping consumers current. They can seek out information and consume it quickly. It’s a great way for consumers to access relevant and engaging content with information that’s important to them.
This helps them keep tabs on businesses, too. If there are changes with your business or your industry, consumers expect to be able to find it immediately. They want to know relevant information as it emerges.
The Internet allows you to keep your audience up-to-date with your business’s latest trends and changes. They can see when you launch new products or offer new services. It’s a great way to keep your audience informed.
You will generate growth by keeping your audience up-to-date with the latest trends and changes. It’s easy for them to find your site and learn about what’s new or upcoming with your business. They can find information about new products, services, special deals, and upcoming events.
When consumers have access to relevant information, it helps them with purchasing decisions. They are armed with the latest information, which makes them feel more informed when making a decision.
How this benefits your business: Keeping your audience up-to-date encourages engagement and interaction with your business. One of the benefits of Internet marketing is that you build brand recognition with your audience by keeping them engaged and interested in your page. Increased brand recognition leads these consumers to choose your brand over the competition because they are more familiar with your business.
2. It offers convenience and quick service
The world operates at a fast-moving pace. People want access to information quickly and efficiently. Time is precious and people don’t want to waste it.
People can access information and purchase items quickly through the web. This is one of the benefits of Internet marketing to consumers. Your audience can get quick and convenient service when they need it.
When you market your products to them, they see the marketed material on their own time. Whether it’s in their social media feed or an email, they access your ad when it’s convenient for them.
Your website is constantly marketing your business. One of the advantages of Internet marketing is that your consumers can access your site when they have time.
If someone needs a product, they can easily order it online. Checkout processes have developed to allow for quick transactions that last a few minutes at most. It’s quicker than someone driving to a store, finding the product, checking out, and driving home.
This is a convenient way for your audience to purchase products. They can purchase products quickly and efficiently on their own time.
In addition, the Internet gives your audience more access to your business’s customer service. Many companies offer online chats or email services that allow people to contact your business when they need help. It’s one of the benefits of Internet marketing for consumers because it allows users to contact your company when it’s convenient for them.
How this benefits your business: The Internet allows for constant marketing of your business. People can access marketing materials like your website and your social media profiles at a time that works for them. Your business will still gain brand exposure and conversions while giving people a more comfortable shopping experience.
3. It helps build a better relationship
With the growth of the Internet, consumers grow more critical about brands. They have more access to information about companies, which leads to them forming opinions about certain brands. This opens the door to building a relationship with companies they trust.
Internet marketing helps you build trust with your audience. They see your marketed materials and learn about your business. As they get more familiar with your business, they begin to trust your company and feel comfortable with choosing your business.
They have many opportunities to connect with your business and learn more. They can sign up to receive emails or follow your social media profiles. It’s a great opportunity for them to learn more about your business and provides you with the chance to market directly to them.
Internet marketing benefits consumers because they build a relationship with companies. They get better customer experience and feel more valued as consumers.
How this helps your business: When you can market directly to your audience, you provide them with a better experience, but you also help your business obtain more valuable leads. You gain new followers on social media or you earn new email subscribers. It creates greater opportunities for you to market to leads to get them to convert while also helping you create repeat customers.
4. It provides 24/7 access
Your business may close, but the Internet stays open 24/7. People have constant access to information on the Internet regardless of the time of day or day of the week. This means that people always have access to information about your business, products, or services.
They can learn about your business at any time of the day. If they decide they need a product at 3 a.m., they can go online and purchase the product easily. It makes it easy for them to get what they need, when they need it.
This also means your audience has access to information whenever they need it. If they need questions answered or are looking for general information, they can search online for the information and come across your website.
How this benefits your business: You can market your business when you’re not in the office, which means you’re getting more out of your budget. It allows you to reach all types of people. For instance, if you were targeting people who were in law enforcement or nursing, you could reach them with your marketing materials, regardless of whether they work first, second, or third shift.
5. It creates a personalized experience
If there are two things you should know about your audience, it’s that they don’t like wasting time and they want to be valued as a customer. One of the advantages of Internet advertising is the ability to create a personalized marketing experience for each member of your audience. Not only does it make them feel valued, but it also allows them to get marketing material relevant to their interests.
Businesses can target people based on their demographics, interests, and shopping behaviors. This means that people see more products that align with their interests. It creates a better experience for your audience and gets them to engage with your business.
People don’t want to see irrelevant marketing material. Their time is valuable, so they only want to see marketing content that is relevant to their interests. When users receive irrelevant content, they’re less likely to engage with it.
Personalization creates a better experience for your audience. They get information about products and services that interest them. If you run an advertising campaign, you can advertise products or services that your audience wants, needs, or researched previously.
You create a better experience by giving your audience exactly what they want. Your audience is more likely to engage and take interest in your business.
How this helps your business: Personalized marketing creates an environment that makes your audience more likely to convert. When they have a marketing experience that is tailored to their interests, they’re more likely to engage. This leads to building better brand recognition, increasing engagement, and ultimately, earning more conversions.
6. It provides your audience with options
Users have access to dozens of different products. Virtually any product has options, whether it’s style, color, or quantity. A company that sells bookshelves could offer over 40 different styles and colors of that one product type alone.
This gives consumers more options than ever before, and they like this. In fact, customers prefer to have choices when the options showcase meaningful differences between them.
One option for consumers is the number of shelves. Some consumers may only want a bookshelf with three shelves, while others are looking for a taller unit with six shelves. By offering a selected variety of units with different shelf numbers, you’re giving your audience options.
Another favorable value in options is color. You may have one consumer that thinks a white bookshelf will look better in their living room, while another consumer thinks a dark brown shelf will look better in their home. Consumers can see the value in having color options because they can choose the color that aligns with their tastes best.
Internet marketing gives your company the ability to market these different options. When you advertise your products, you show your audience their available options. They can look at the various options to determine which one fits best with their needs.
Having numerous options allows you to market multiple products to relevant leads. You don’t have to worry about marketing one particular product to your entire audience in hopes that they will like it. Variety allows you to create a more personalized experience that targets your audience based on their interests and tastes.
How this benefits your business: One advantage of Internet marketing is showcasing all your options to your audience. When they have more options, they’re more likely to choose your business and convert. You increase your chances of earning a conversion because you’re more likely to have a product that fulfills their needs.
7. It allows for comparison shopping
Before the Internet, consumers drove to different shops to comparison shop. If a competitor’s store was a far distance, it was a difficult task to visit all the stores to check their prices to see which one was more affordable. With the growth of the Internet, consumers can price check straight from their devices, making it easy and convenient.
This helps consumers get the best prices for their budget. They can stretch their dollar further by taking a few minutes to look up the same product on different company’s websites.
Consumers want the best value for the best price. The ability to comparison shop helps people make more informed decisions.
You can market your products to attract people with your prices. You know they will be interested in your products, so promoting the price can seal the deal for them. This is one of the benefits of Internet marketing to customers.
How this benefits your business: Comparison shopping can help you earn more conversions. If your prices are lower than your competitor’s, your audience is more likely to purchase from your business. You can market your products with your low prices to entice more conversions.
8. Obtain quality content
One of the benefits of Internet marketing is obtaining quality content. Users are continually searching the web to look for helpful information. They find content from different businesses that helps them get the knowledge they need.
Content marketing is an excellent way for your business to reach your audience. You share your industry-related knowledge with them, and they obtain the information they need. It’s a great way to help your audience feel more informed.
When you create content for your audience, you fulfill a need. They obtain answers to their questions and feel more informed. This leads them to engage with your business longer, which leads them to get to know your brand and becoming familiar with your products or services.
How this benefits your business: Content marketing helps you obtain valuable leads on your page. You earn more valuable traffic, which helps your business grow. You’ll receive more valuable leads interested in your company.
9. It helps you reach a global audience
If you’re based in the U.S., you may have products that appeal to an international audience. The growth of the Internet allows users from across the globe to access your products. This means that people can purchase your products from different companies.
It’s an excellent opportunity for users to get the products they need. Before the growth of the Internet, users couldn’t access these types of products if they needed them. Now, there’s an open opportunity for people to obtain products from around the globe.
How this benefits your business: This creates more opportunities for you to earn conversions. You can gain sales from interested leads across the globe and help your business grow. Internet marketing benefits consumers and your business because you reach more people interested in your products.
10. It provides clear product information
When consumers check out products in-store, they rely on the product label to tell them how to use it. If it doesn’t include all the details, consumers can question whether they want to buy the product.
With the development of the Internet, consumers are more informed than ever.
You can post more information about your products online and aren’t limited to a label. This means that consumers are more knowledgeable about products, which helps them make better purchasing decisions.
You can market your products better and share this valuable information with your audience. When you market your products, you highlight the relevant parts of your product and sell that to your audience. People may get lured to your content based on the product information you share.
How this benefits your business: When customers are more informed about products, they’re more likely to convert. By marketing the details, you help draw more leads to your page and earn more conversions.
benefits of digital marketing in india
Here are Top benefits of choosing Digital Marketing Career in India
Exposure in Digital Marketing
Digital Marketing is the most engaging and creative field. One can get plenty of opportunities to learn and explore new things.
Suppose you are thinking of joining a digital marketing agency. In that case, you will be working with different clients on different projects, which means you’ll probably never get bored and get exposure to various Digital Marketing components.
This field requires creativity and innovative ideas to promote brands and products, which automatically provide exposure to the related individual.
Digital Marketing allows a wide array of job opportunities, and there will be an escalating rise in jobs in this field.
Thinking of pursuing a career in digital marketing, so roll up your sleeves and prepare yourself for a job role that will be in high demand.
There are many freelancing options available in the market where you can complete your assignments from home occasionally as per the assigned task.
If you are wondering how to step into the freelancing world, No worries. Many job portals like Upwork, Naukri, Indeed, freelancer, fiverr are available in the market, providing freelancing opportunities.
In fact, there are more open job postings than qualified candidates. Demand is for quality(skills), not quantity. Therefore, work on specific skills and put essential competencies in your resume to impress the interviewer and get hired.
According to Payscale, the basic salary of a Digital Marketing Manager is ₹477,344 per year.
The salary package varies with your knowledge and expertise. If a candidate has a stronger skill set and can hold talks of the salary matters and get the best package.
Freelancers can also earn good money. If they perform exceptionally, they can bid for a higher salary for their future assignments.
Even Freshers can earn pretty good money in this field, the job being creative and flexible at the same time.
Particular Qualification is not required
If you are all set to kick-start a career in online marketing, then start polishing your skills because you don’t need any specific degree or qualification to get into this industry.
You need good hands-on particular digital marketing skills to accomplish your hard attempts to great success.
Flexible and do not have to go door-to-door
You don’t have to make efforts to go door-to-door to market your product. Thus Online Marketing is flexible and versatile, unlike traditional marketing.
You can sell your product online and promote it through various marketing strategies.
These days companies leverage the digital platform to promote their brands; even celebrities are taking the help of digital marketing agencies to endorse themselves. They prefer social media to outreach their brand.
If you are planning to serve this field, you must have the coolest job ever; you will also get the opportunity to work from home.
Creative and Emerging Industry
Digital Marketing needs a lot of creativity and fresh ideas to add life to the inert website and blogs. However, Engineers prefer to do a job in digital marketing as they are considered creative persons.
Since online marketing is booming, plenty of opportunities are available for job seekers, and demand will get triple in the coming years.
Those who want to play with different tools and willing to learn new concepts are advised to join this growing field.
Digital Marketing is being used by every organization these days, including large-scale, small-scale, and medium enterprises. This provides a better opportunity for freshers who want to get into this field and showcase their significant skills to the marketing enterprises to impress your recruiter and get hired.
You can explore yourselves in the following domain of Digital Marketing:
- Search Engine Optimization(SEO)
- Search Engine Marketing(SMM)
- Social Media Marketing
- Email Marketing
- Content Marketing
- Web Analytics