BA media and communication

Last Updated on January 18, 2023


The BA Media and Communication Studies is a comprehensive programme consisting of three pathways (digital media, journalism and PR, and film studies) that enables you to engage critically with a diverse range of media practices.

The media have profound effects on human behaviour and social interactions. This programme takes an in-depth look at these effects, providing you with the knowledge and skills to become an informed, tech-savvy and versatile media researcher and user, able to expertly and confidently navigate the increasingly competitive job market of media industries.

You will explore a wide variety of media phenomena, situating them in a historical, socio-cultural and economic context and developing conceptual frameworks to interpret them. The programme will foster both your creativity and an analytical mindset, which you will get the chance to apply in academic assignments and practical projects. You will acquire a global, critical outlook that will boost your employability and you will understand yourself and the world around you better. The programme offers you the choice of studying at the University of Liverpool for the last two years of the degree.


  • To develop a systematic, rigorous and subtle approach to the study of media and communication, through an inclusive and varied curriculum, structured around three main disciplinary sub-fields (digital media, journalism and PR, film studies)
  • To actively and freely shape your undergraduate experience by choosing from a rich offering of modules, including electives outside the department
  • To enjoy a stimulating learning environment with opportunities to contribute to the student magazine, join the student film club and attend research and industry guest talks
  • To learn from and interact with international staff with diverse teaching backgrounds and high-quality publication records
  • To gain practical experience through internships and hands-on production modules
  • To earn two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities
  • To prepare for postgraduate study or for a career in one of the many growing sectors of the media industries.


By the time you will graduate from the BA Media and Communication Studies programme, you will have:

  • a working knowledge of theories, methodologies and terminologies pertaining to the study of media and communication
  • a range of specialised skills clustered around three main areas of critical inquiry and practice (digital media, journalism and film studies)
  • a set of transferrable skills such as intercultural and interpersonal communication, research, argumentation, teamwork, project management
  • an aptitude for the analysis of the ideological and aesthetic significance of a multitude of media texts
  • an understanding of the role played by technological advancements and economic and cultural factors in the development of media systems
  • an ability to unpack the complex national, regional and global contexts in which media operate
  • an awareness of your creative and critical potential and an ability to actualise it.

The BA Media and Communication Studies offers a diverse selection of modules in digital media, journalism and film studies, allowing you to develop professional expertise in both the theoretical and practical aspects of a wide range of media forms.Laura SavaProgramme director


  • Year OneExpand/collapse this sectionUK degrees are three years long whereas in China they are four, therefore we do accept students with certain qualifications directly into Year Two, which is the start of the main academic programme. Most students, however, enter into Year One, which provides you with a range of interesting modules, language classes and core skills for your degree.

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