B2b Marketing Strategy Books

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Several years ago, we started a project focused on finding the best books about B2B marketing strategy for helping small and mid-size business owners. As B2B consultants, we had clients who had a lot of questions about how to develop a solid marketing strategy for their business. The classic case was where they were spending money based on the keywords that were underperforming.

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B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement 1st Edition

by Heidi Taylor  (Author)

4.2 out of 5 stars    23 ratings

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ISBN-13: 978-0749481063

ISBN-10: 9780749481063

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B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become ‘digital’, B2B marketers have become consumed by the marketing activity itself – the tactics – instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans.

Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.

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This item: B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement

by Heidi TaylorPaperback

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ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it

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Editorial Reviews

Review

“Heidi is the best marketer I’ve ever come across; she excels because of her innate understanding of what drives and grows a business, and makes that her starting point, only then creating the marketing strategy and plans that will deliver on that organization’s objectives. This book reflects her insight and experience, and it will be as useful to the public and charity sectors as it is to business. It helps us think about how we need to influence and engage other organizations in order to achieve our objectives.” ― Dame Julie Mellor, Chair of The Young Foundation and former Partner at PwC

“This book is a great read. Heidi’s back-to-basics approach is timely given the constant flow of shiny new tools that threaten to distract B2B marketers. The book is strategic and thought provoking yet gives practical advice that can be acted on straight away.” ― Polly Barton, Head of Global Business Development, Bovill

“Written by someone who has worked for over two decades across the B2B marketing landscape, this is an essential read for marketers of all levels. No hype, no fads; just straight talk, solid advice and practical examples of where and how B2B marketers need to apply their focus, energy and resources.” ― Roberta de Lima, Head of UK Marketing, BAI Communications

“Heidi Taylor has produced an essential must-read modern handbook for today’s B2B marketers. The book is admirably accessible, while at the same time being in-depth and analytical. In it Taylor provides an inspiring set of tools, examples and methodologies to suit the breadth of marketing challenges faced by practitioners.” ― Lisa Lavia, Managing Director, Noise Abatement Society

“This book clearly spells out the principles, challenges and future of B2B marketing in an ever-changing landscape, and is a highly recommended read for anyone serious about ensuring their marketing delivers results in the 21st century.” ― Simone Timcke, Director of Anthem Consulting, B2B Marketing Recruitment

“A call to arms for B2B marketers everywhere, this book is a vital read for any practitioner keen to prove the value that marketing provides to their business. Heidi has tackled a long overdue issue in B2B marketing head on, highlighting exactly why strategy and purpose should always drive tactical marketing activities.” ― Danny Jack, Head of Marketing & Corporate Communications, TradeRiver

“Give a copy of this book to every B2B marketer you know. [Taylor is] an award-winning B2B marketer and is a mentor to the next generation of marketing professionals. When Heidi has something to say, we listen.” ― Katryna Turner, Board Member, Business Marketing Club

“Heidi Taylor is a true B2B marketing professional with a strong understanding of the principles of B2B marketing and what is required to ensure brands thrive. This is a must read for any B2B marketer or organization.” ― Jay Neale, Managing Director, The Agency Works

“[Taylor] bravely disassembles some of key myths and fallacies that too often dominate thinking today, reasserts why many of the marketing challenges are perennials, and explains why we need to get back to the fundamentals of our profession. If you’re a committed B2B marketer, this book is certain to challenge, inform and ultimately reinvigorate your approach – it’s a thoroughly worthwhile investment in your career.” ― Joel Harrison, Editor-in-chief, B2B Marketing

“Heidi has expertly distilled all her years of B2B marketing experience and knowledge in a book that accurately reflects the issues and opportunities that affect modern marketing professionals. Her 3D marketing system should become the adopted method for B2B marketing.” ― Terry Hewett, Chairman, Zest The Agency

Review

“Give a copy of this book to every B2B marketer you know. [Taylor is] an award-winning B2B marketer and is a mentor to the next generation of marketing professionals. When Heidi has something to say, we listen.”, Katryna Turner, Board Member, Business Marketing Club

“This book is a great read. Heidi’s back-to-basics approach is timely given the constant flow of shiny new tools that threaten to distract B2B marketers. The book is strategic and thought provoking yet gives practical advice that can be acted on straight away.”, Polly Barton, Head of Global Business Development, Bovill

“Written by someone who has worked for over two decades across the B2B marketing landscape, this is an essential read for marketers of all levels. No hype, no fads; just straight talk, solid advice and practical examples of where and how B2B marketers need to apply their focus, energy and resources.”, Roberta de Lima, Head of UK Marketing, BAI Communications

“Heidi is the best marketer I’ve ever come across; she excels because of her innate understanding of what drives and grows a business, and makes that her starting point, only then creating the marketing strategy and plans that will deliver on that organization’s objectives. This book reflects her insight and experience, and it will be as useful to the public and charity sectors as it is to business. It helps us think about how we need to influence and engage other organizations in order to achieve our objectives.”, Dame Julie Mellor, Chair of The Young Foundation and former Partner at PwC

“This book clearly spells out the principles, challenges and future of B2B marketing in an ever-changing landscape, and is a highly recommended read for anyone serious about ensuring their marketing delivers results in the 21st century.”, Simone Timcke, Director of Anthem Consulting, B2B Marketing Recruitment

“A call to arms for B2B marketers everywhere, this book is a vital read for any practitioner keen to prove the value that marketing provides to their business. Heidi has tackled a long overdue issue in B2B marketing head on, highlighting exactly why strategy and purpose should always drive tactical marketing activities.”, Danny Jack, Head of Marketing & Corporate Communications, TradeRiver

“[Taylor] bravely disassembles some of key myths and fallacies that too often dominate thinking today, reasserts why many of the marketing challenges are perennials, and explains why we need to get back to the fundamentals of our profession. If you’re a committed B2B marketer, this book is certain to challenge, inform and ultimately reinvigorate your approach – it’s a thoroughly worthwhile investment in your career.”, Joel Harrison, Editor-in-chief, B2B Marketing

“Heidi Taylor is a true B2B marketing professional with a strong understanding of the principles of B2B marketing and what is required to ensure brands thrive. This is a must read for any B2B marketer or organization.”, Jay Neale, Managing Director, The Agency Works

“Heidi Taylor has produced an essential must-read modern handbook for today’s B2B marketers. The book is admirably accessible, while at the same time being in-depth and analytical. In it Taylor provides an inspiring set of tools, examples and methodologies to suit the breadth of marketing challenges faced by practitioners.”, Lisa Lavia, Managing Director, Noise Abatement Society

“Heidi has expertly distilled all her years of B2B marketing experience and knowledge in a book that accurately reflects the issues and opportunities that affect modern marketing professionals. Her 3D marketing system should become the adopted method for B2B marketing.”, Terry Hewett, Chairman, Zest The Agency

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Product details

  • ASIN ‏ : ‎ 0749481064
  • Publisher ‏ : ‎ Kogan Page; 1st edition (December 10, 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 216 pages
  • ISBN-10 ‏ : ‎ 9780749481063
  • ISBN-13 ‏ : ‎ 978-0749481063
  • Item Weight ‏ : ‎ 12 ounces
  • Dimensions ‏ : ‎ 6.18 x 0.51 x 9.17 inches
  • Best Sellers Rank: #1,135,528 in Books (See Top 100 in Books)
  • Customer Reviews: 

4.2 out of 5 stars    23 ratings

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Heidi Taylor

Heidi Taylor has been a B2B marketer her entire career, spanning 25 years and multiple industries, from IT hardware and software, to telecommunications and professional services. She is a consultant, speaker and prolific blogger with a passion for working with the next generation of marketers to ensure they have the perspective and tools to achieve their goals and maximize their abilities in a continually changing business landscape. Her expertise is in strategy and planning, and in creating powerful integrated marketing programmes and campaigns that help organizations engage meaningfully with their customers.

She is a sought-after speaker at marketing conferences in the UK and internationally, and regularly contributes to industry journals in print and online. She also comments on B2B marketing-related topics in her blog at http://www.heidi-taylor.com/blog, on LinkedIn at https://uk.linkedin.com/in/heiditaylor1 and on Twitter @TaylorMadeInKew.

Heidi was named by B2B Marketing’s Editor-in-Chief as a top 10 B2B marketer to follow on Twitter and as a top 25 UK B2B Marketing Influencer by Onalytica. She is a former Chartered Institute of Marketing’s Marketer of the Year and a Professional Services Marketing category winner in their Marketing Excellence Awards.

She holds a BA in Fine Arts and an MBA in international marketing. She lives in London, England and consults widely with professional services and other B2B organizations to develop marketing strategy and integrated marketing programmes that engage customers in new ways.

She is also a keen scuba diver and photographer.

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                        Top reviews          Most recent Top reviews

Top reviews from the United States

Jerry Power

5.0 out of 5 stars A contemporary read that points marketers on a positive and forward trajectory

Reviewed in the United States on July 18, 2018

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A well written and thought provoking read that places the focus on forward facing marketing techniques rather than legacy centric thinking. I found myself taking notes on the margin of the pages of each chapter as I sought to apply the insights to my situation. I especially appreciated the fact that Heidi took the position that marketers have to be ready to adapt to changing objectives in a dynamic market and that tactics will also continue to evolve. This puts the onus on the modern marketer to be rooted in an agile market strategy that is clearly centered on providing end-to-end business value.

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Pamela S

5.0 out of 5 stars Clear concepts and quick implementation

Reviewed in the United States on June 18, 2018

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Simple concepts and steps for quick implementation. Answer the Why be different and be daring with your marketing campaigns. Refreshing and inspiring to look at B2B differently.

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DarrenIngram_dot_com

5.0 out of 5 stars It seems to do what it sets out to do and can be recommended reading. You have nothing to lose and potentially …

Reviewed in the United States on December 18, 2017

Marketing to the B2B segment does not stand still and strategies and approaches must always be looked over and refined. This book can help you enhance your B2B marketing activities to attract engaged and loyal customers both now and in the future.

The author helps focus your mind on the customer’s requirements and details some of the latest approaches in attracting their attention and encouraging them to investigate your products and services. There is no one-size-fits-all approach and the modern day B2B marketer needs to keep a wide range of plates (channels) spinning as well as looking at new plates to ready. There is a lot of hyperbole in this sector, along with incorrect and outdated information, and this book seeks to set the record straight, informing and educating as it goes along.

For many, the book’s contents may be a bit of an eye-opener. It is a very giving, accessible and easy-going book that delivers a powerful punch in the background. Blink and it is hard to miss, as since it is not an onerous read you don’t realise just how much information you are getting. It can, for some, possibly help discreetly reshape an entire marketing approach. Even those who believe that they have everything running perfectly could still read this book to verify (ahem!) this fact. There is no shame in confirming you are doing everything right… even if you then tinker (amend) with your well-made plans… It is a quite slim volume for what you get, but a worthy one nonetheless, and offered up at a very competitive price.

The author states that the purpose of the book is to challenge and inspire B2B marketers and their organizations to think different, do different and be different in the so-called ‘social era’. It seems to do what it sets out to do and can be recommended reading. You have nothing to lose and potentially much to gain.

It is written in an academic style, with lots of references, but this does not get in the way of the average reader. Its contents may ‘prick the pride’ of marketers who think they know it all, delivering a drenching of cold water to shock the old ego. It can be controversial or heretic for others, but it is good at posing ‘invisible question bubbles’ for the reader and delivering potential solutions and advice.

I like it!

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Sean Campbell

5.0 out of 5 stars Packed with Wisdom

Reviewed in the United States on January 23, 2018

So many business books could be cut in half and you wouldn’t miss a thing. That’s not the case with this book. Every chapter is packed with wisdom and clear thinking about marketing in a B2B context.

The book is also full of practical advice, whether the subject is B2B Branding, the effectiveness of content marketing in a B2B context, or the importance of balancing creative and data-driven approaches.

Finally, the book fills a great need in the world of marketing today by giving us great insights on B2B marketing vs. B2C marketing. A subject that doesn’t get nearly the amount of coverage it needs to these days.

Grab yourself a copy. You’ll be glad you did.

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Top reviews from other countries

David Bray

4.0 out of 5 stars Worth reading cover-to-cover

Reviewed in the United Kingdom on June 3, 2019

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The author makes a very strong argument for a return to marketing basics – putting the customer experience at the heart of every decision around the use of technology to do marketing. At times I found the tone a little lamenting at the current state of how marketing teams view/use technology but don’t let that put you off. It builds to be a really re-affirming read and inspired and challenged me to rethink a lot of what we do when planning strategy for B2B businesses.

This book is worth reading cover to cover because it delivers a very useful frameworks for B2B strategy across the range of marketing functions and organisational teams.

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Mr J D Clay

4.0 out of 5 stars Four Stars

Reviewed in the United Kingdom on September 23, 2018

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good B2B resource good value

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Emily Digweed

5.0 out of 5 stars Fab insights, fab book!

Reviewed in the United Kingdom on April 1, 2019

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Would highly recommend this book to anyone in marketing. Heidi questions they way we do marketing today and made me reconsider many aspects of my work. Fab book!

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eee13

5.0 out of 5 stars Five Stars

Reviewed in the United Kingdom on March 13, 2018

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good

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Anonymous

5.0 out of 5 stars Great B2B marketing strategy book!

Reviewed in Canada on May 31, 2019

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This book has some really great nuggets. I asked my entire team of B2B marketers to read this and it was impactful and relevant for them as they grow in their roles.

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