According to the 2014 Job Outlook Survey Report from the Society for Human Resource Management (SHRM), the average salary for vice president of marketing is $139,000. The median compensation, which represents the income level at which half of all vice presidents of marketing earned more and half earned less, was $145,000. This was an increase of 7.1 percent over 2013.
The average annual salary for a VP of marketing is $120,000.
Average salary for vp of marketing
An entry level marketing director of marketing generally earns around $41,000 annually. However, with the skills and the exposure to different types of marketing activities, the salary can significantly rise over time. John Campbell, a VP of Analytics for Seycove Leasing Corp says that with good hard work, one can expect their pay to increase by 25% at regular intervals of 6-9 months. With proper experience, a commercial marketing manager can earn anywhere between $100k to $150k annually.
Marketing is one of the most influential aspects of any business, so it goes without saying that a lot is riding on this role. Ultimately, the VP position will be worth its weight in gold to an organization so long as the person filling it has an abundance of passion and experience.
Work experience is the number one determining factor in salary level for this position, and it’s no wonder. Any profession looks for relevant, real-life experience when hiring someone new. It doesn’t matter if a candidate has a college degree or not; a salary survey like this one shows an employer that you have the ability to learn new things, adapt to different circumstances quickly, and really understand what they do day-to-day.
Whether you’re a VP for a small company, or working your way up in a large organization, the road of the marketing expert can be quite lucrative—but it’s not easy.
The VP marketing is the top executive in charge of marketing a company product.
