Advertising Agency Entry Level Jobs
Do you want to work for an advertising agency? Entry level jobs at advertising agencies are a great way to get your foot in the door, and can lead to other opportunities within the industry.
What are the best entry level jobs at an advertising agency?
The following positions are the most common entry level jobs at an advertising agency: Account Executive – An account executive is responsible for managing a client’s account, including creating ad campaigns that target their specific audience. This position is often filled by someone who has worked in another role within the company. Art Director – An art director works with copywriters and graphic designers to create ads and other marketing materials. Copywriter – A copywriter creates text for ads, brochures, websites and other marketing materials. Graphic Designer – A graphic designer uses images to create visual content for ads, brochures and more. Marketing Assistant – A marketing assistant helps with marketing efforts by researching target markets, creating reports and more.
Advertising Agency Entry Level Jobs
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.[1]: 465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.[1]: 661, 672 Advertising is communicated through various mass media,[2] including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement (advert or ad for short).
Commercial advertisements often seek to generate increased consumption of their products or services through “branding”, which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.
Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.[3][4]
Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion.[5] Advertising’s projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio.[6] Internationally, the largest (“Big Five”) advertising agency groups are Dentsu, Interpublic, Omnicom, Publicis, and WPP.[7]
In Latin, advertere means “to turn towards”.[8]
Contents
1 History
1.1 19th century
1.2 20th century
1.2.1 Radio from the 1920s
1.2.2 Commercial television in the 1950s
1.2.3 Cable television from the 1980s
1.2.4 Internet from the 1990s
2 Classification
2.1 Traditional media
2.2 New media approaches
2.3 Rise in new media
2.4 Niche marketing
2.5 Crowdsourcing
2.6 Globalization
2.7 Foreign public messaging
2.8 Diversification
2.9 New technology
2.10 Education
3 Purposes
3.1 Sales promotions and brand loyalty
4 Criticisms
5 Regulation
6 Theory
6.1 Hierarchy-of-effects models
6.2 Marketing mix
6.3 Research
6.4 Semiotics
7 Gender effects on comprehension
8 Alternatives
9 See also
9.1 Influential thinkers in advertising theory and practice
10 “Fathers” of advertising
11 References
12 Further reading
12.1 History
