Are you looking for a remote job? The best place to find Remote Jobs are posted on this remote jobs site. My recommendation is to select a reliable, trustworthy and creative agency.
Introduction
I’ve done digital marketing for startups for over five years now, but when I first broke into tech, it was through the world of code. After realizing my liberal arts Bachelor’s degrees had made me a writer but hadn’t prepared me for the job market, I wanted hard skills that employers would actually pay me for.
So, I did some googling and signed up for the Skillcrush Break Into Tech course, where I learned the HTML, CSS, and JavaScript chops I needed to build basic websites. After finishing, I worked as a freelance web developer.
The thing is, coding may have introduced me to tech, but I didn’t stick with the developer life for long. A few months into freelancing, a tech startup hired me to run their blog for ten hours a week.
Within months, I was working full-time as a content marketer, managing a content team, making more money than I ever had before, and getting paid to write — all without leaving the fast-paced tech scene I’d come to love.
As I learned more about digital marketing jobs and continued to move up the ladder, I felt like I’d stumbled on a few secrets:
- Tech companies need digital marketers. Even with all the technical talent in the world, startups can’t grow without people who can communicate their products to customers.
- Marketing jobs give you a skill set that make it possible for you to work in tech even if you don’t want to be a designer or developer.
- There are plenty of entry-level digital marketing jobs that make the tech world accessible to newcomers.
What are the benefits of a digital marketing job? Just like with other tech roles, many digital marketing jobs allow you to work from home and earn a higher salary than you might in other junior positions.
Landing a digital marketing job is one of the most direct ways for tech newcomers to start working in the industry. That’s partly because in this career path, you can learn a lot of the skills you need for entry-level marketing jobs once you’re actually on the job.
Where to Find Entry-Level Digital Marketing Jobs
So, how do you find these elusive digital marketing jobs? Here are a few reliable resources for finding open roles:
- AngelList(opens in a new tab)
- Krop(opens in a new tab)
- The Muse(opens in a new tab)
- FlexJobs(opens in a new tab) (paid subscription required)
- Tech Ladies(opens in a new tab) (free subscription required
- Dreamers // Doers: Jobs & Gigs(opens in a new tab) (free Facebook group membership required)
To explore even more job boards, check out these 25 sites for finding roles in the tech space.
But, What Exactly is Digital Marketing?
Let’s back up. What is digital marketing, and how is it different than regular marketing?
Marketing means selling or promoting a product or service. Digital marketing is just that, but on a digital device, like a computer or smartphone.
When you work in digital marketing, instead of relying on subway ads or billboards, you attract and retain customers using emails, blog posts, text messages, Internet ads, and more.
While digital marketing does involve online marketing, it isn’t necessarily online, since radio, television, and phone marketing technically involve a digital device, too. That said, in this post, I’m focusing on digital marketing that happens using the Internet and that tech companies are likely to hire you to do.
How can you get a job as a digital marketer? Skills Every Digital Marketer Needs
There are plenty of types of marketing jobs, and your day-to-day life can look completely different depending on which niche you land in. That said, there are a few important marketing concepts that you’ll need no matter where you end up:
1. THE CUSTOMER JOURNEY
To be a successful digital marketer, it’s crucial that you understand the journey people take to become customers. How do they first hear about the product? What factors lead them to trust the company? At what point (and why) do they actually make a purchase? And, what happens after someone becomes a paying customer — how do you keep them? Most importantly, which part of that journey will you influence? That’s where marketing strategies and communication skills come in.
In the industry, this journey is called the marketing funnel(opens in a new tab).
If you end up working at a smaller company, you might be responsible for the entire funnel or customer journey. At a larger company, however, you could focus on just one “slice.”
For example, a content marketer might focus on the top of the funnel, hoping to convince new potential customers to share their email addresses. A paid ads specialist, however, could focus on the bottom of the funnel, where they convince customers to make a purchase.
2. ANALYZING AND OPTIMIZING
When you work in marketing, there is a seemingly infinite list of ways to attract customers: Facebook ads, YouTube videos, blog posts, giveaways, emails, Twitter chats, webinars, display ads, Instagram stories, Instagram ads, Facebook Live videos, LinkedIn Live, and more.
That’s why it’s so important that, as a digital marketer, you know how to track the success of your projects. Employers want to know you’ll spend their marketing dollars wisely, and that means spending time on channels you know are working and improving (or ditching) the ones that are underperforming.
Marketing is a creative field, but you’ll still need technical chops to track and analyze data. If this sounds like a lot to master, we can help. In the Skillcrush Digital Marketing Blueprint, we break down these concepts step-by-step, plus get into the nitty-gritty details you’ll need to learn to get hired and succeed in your job.
Is Tech Right For You? Take Our 3-Minute Quiz!
YOU WILL LEARN: If a career in tech is right for you What tech careers fit your strengths What skills you need to reach your goals
What are the best entry-level digital marketing jobs?
So, what are the best digital marketing jobs for someone just starting out? Here are some of the most common marketing positions you’ll notice cropping up on job boards that are available for beginners in the industry who are looking to start their marketing career:
DIGITAL MARKETER
Someone with the job title “Digital Marketer” or “Digital Marketing Specialist” is typically a digital marketing generalist. Most often, you’ll find this entry-level position at a smaller startup, or at least at a company that’s just beginning to build a marketing team. A digital marketer might become a “Digital Marketing Manager” after years of experience in the marketing field.
You’ll need to be able to switch gears quickly and make daily decisions about the best way to spend your time. Depending on your company, you could do everything from writing email marketing newsletters to proposing partnerships with sponsors to managing paid ads.
“Growth Marketer” is a related job title, though growth marketing roles are typically heavier on optimization and technical “hacks” that help companies grow faster without doing more.
What is the entry-level salary for a digital marketing job?
$59,000 (Glassdoor(opens in a new tab))
Are you looking to get your foot in the door of the HR industry?
Well, look no further! We’ve got some remote HR entry level jobs that are perfect for you!
We’re looking for candidates who are flexible and willing to work shifts and hours around their personal schedule. You’ll be working with a team of experienced professionals who are committed to helping you learn, grow and succeed in your career.
If this sounds like something you’re interested in, apply today!
Conclusion
{As remote workers ourselves, we prefer remote jobs and enjoy blending both freelance and remote work. However, this also means we can be more discerning about who we choose to work with {and more selective as well}. The point of the above is to advise you not only to consider your own regular preferences but also what kinds of people you want to {and do} work with, because that often trumps the other variables.
